Summary presentation on digital marketing ideas and best practice. Advice on common pitfalls, and tips on ensuring your digital marketing rocks.

1. SILVER BULLETS &
COLD SHOWERS…
Make your digital
marketing rock
Bill Vallis – The Four Peas

2. DIGITAL MARKETING
– SOUTH WEST POW WOW
What are the best platforms and killer
digital marketing strategies that assure
every business stratospheric results?
Observations from a recent meeting of marketing
specialists, entrepreneurs, technical experts and
developers based in the south west, to share digital
marketing ideas and best practice.

3. AGREEING KILLER
DIGITAL MARKETING
STRATEGIES
There’s plenty of ‘expert’ comment out there,
suggesting that today’s flavour of the month
digital platform is some kind of silver bullet.
Take a step back and consider:
• Speed of change – you need to be agile
“We wonder whether our interest in tools can distract
from getting the marketing fundamentals (right)”
– Smart Insights website (digital marketing guru Dave Chaffey)
• Bandwagons are just that: evaluate before you hop on

4. MAKE YOUR DIGITAL
MARKETING ROCK
3. Track & learn from users’ digital journeys
1. Use solid planning techniques (objectives; audience segments; targets)
2. Create personas to drive user-centred approaches
4. Measurability is vital – but keep data analysis manageable
It’s not rocket science:
What else needs thinking about?

5. THE DIGITAL PLAYGROUND
Stick to the ones that align best
with your audiences and goals
The number of digital tools and platforms is overwhelming…

6. DIGITAL MARKETING –
GET YOUR FACTS STRAIGHT
3. B2B marketers: B2C approaches may not be right for you
1. Distinguish between fact and opinion
2. Check advice is relevant to your sector, audiences, & business context
4. Keep activity focused on objectives
5. Treat ‘accepted wisdom’ with healthy scepticism
6. Steering the ship is more straightforward than setting the course
There’s no such thing as ‘gospel’:
Read the full Four Peas blog here:
http://www.thefourpeas.co.uk/blog/di
gital-marketing-silver-bullets-and-
cold-showers-2/

7. THE FOUR PEAS
CAN HELP YOUR
COMPANY:
 Anchor your digital marketing strategy in audience needs.
 Set and monitor appropriate digital objectives.
 Select digital tools for your audience.
 Learn from relevant digital marketing advice, stats and
research. Especially if you’re a B2B marketer.

8. THINK
OUTSIDE
THE POD
Bill Vallis
E: bill@thefourpeas.co.uk
T: 01225 447 496
M: 07906 416 445
Twitter: BillVallis
LinkedIn: uk.linkedin.com/in/billvallis