Presentation prepared for franchise meet @ bangalore 0n 3rd Narch

1. Franchiseeship
Public TV
Advertising

2. “Business Without Advertisement Is Like Dancing In The Dark”
M Squared Software & Services Pvt. Ltd. was established in 1996 with a team of
highly qualified, experienced and dedicated professionals, to provide state-of-the-art
software and services to our customers in the information technology field. We have
successfully delivered numerous projects over the years with a very satisfied client
list ranging from Fortune 50 to Fortune 500.
Our primary goal is to deliver efficiency while cutting costs. M Squared has a team of
committed professionals specializing in the development and integration of a broad
range of software applications, mainly in the areas of software development & related
services. Our head office is in Las Vegas, USA, and we have our Indian HQ in
Technopark, Trivandrum, Kerala.
About Us

3. “Business Without Advertisement Is Like Dancing In The Dark”
Public TV Advertisement is a new-age technology that brings
together a combination of a cloud software platform and a unique
device for distributing advertisements connected to TVs in public
places. We aim to bring affordable advertising to every business.
Through PublicTVAds, one gets to advertise on TVs in Hospitals,
Showrooms, Hotels, Shops, Restaurants, Bars, Saloons, etc., and
pull the greatest attraction of the most suited crowd for
businesses locally, nationally or internationally.
Introduction

4. Advertise Your Business Locally And Across The World At Unbelievably Low Rates!
 If you already have an advertisement video, you can advertise it or we have a
production house to create Ads for you for any budget, small or big.
 Select the locations where you want to play your ads; let it be the locations
in your neighborhood or locations across the world.
 Our smart device connected to the TVs display your advertisements based on
an intelligent algorithm.
 Pay per impression of your Ads
How It Works

5. “When You Support Local Business, You Are Supporting A Dream”
How It Works

6. “Business Without Advertisement Is Like Dancing In The Dark”
How It Works
 Shops
 Hospitals
 Bars
 Saloons
 Showrooms
 Restaurants
 Hotel Lobbies
 Clubs
 Shopping Malls
 Office Lobbies
“Many A Small Thing Has Been Made Large By The Right Kind Of Advertising”
Public TV Locations

7. Grow Your Business Network with Public TV Ads
Investment and recurring Expense-5
Device
Business Expense
Self employment-
Home Office
Device Cost -One Time 20000 20000
II Staff Expense INR INR
1 Sales Executive 20000 0
2 Collection Agent
III Office Expense INR INR
1 Rent 10000 0
2 Overheads 1500 0
3 Miscellaneous 1000 0
4 Internet expense 1500 1500
IV Marketing Expenses INR INR
1 Brochures/flyers 3500 3500
2 Visiting Cards 500 500
3 Travel Expenses 5000 5000
TOTAL EXPENSE 43000 10500

8. Grow Your Business Network with Public TV Ads
Revenue with 5 Device
Impression (sec) 10
Cost /imp (ps) 40
Max Advertisement Time(sec)
6 Hour out of 12 Hour Working Time 21600
imp/day 2160
Revenue/day/device(rs) 864
No of devices 5
Revenue/day 4320
Revenue/month (25 days) 108000
Franchisor's share@10paise 27000
Host's share@10% 10800
Franschisee's share 70200
Franchisee Monthly Expense 43000
Profit of franchisee 27200

9. Grow Your Business Network with Public TV Ads
Advertisement Video
Type Slides
Duration
(Seconds)
Price
Short 3 photos
10-15 250-500/-
Medium 6 photos
20-30 750/-
Long 7 to 9 photos
45 1000/-
Premium 10 to 12 photos/Video
Android Apps To Create Adverts-Viva Video, Animoto
Franchises can create advertisements for their
advertisers using mobile apps –Low cost and Fast

10. Grow Your Business Network with Public TV Ads
Location Catogorization
Franchises can categorize TVs based on expected
number of viewers and charge differently
Device Categories
Platinum – Audience above 250 people -
60ps/impression
Gold – Audience between 100 and 250 people-
50ps/impression
Silver – Audience below 100 people-40ps/impression

11. Grow Your Business Network with Public TV Ads
Location Catogorization
Budget 250 1000 1500 1500
Duration of Ad 10 20 20 10
Total Impressions @40ps 625 1250 1875 3750
Number of Device Played 1 3 5 5
Days to Play 15 15 15 15
Advts Per Day 41 27 25 50
Advts per hour per TV 4 2 2 5
Offer Low Priced Advertisement Packages to attract customers

12. our office
Contact Us
M Squared Software & Services (P) Ltd
M Squared Building,
Technopark Campus,
Thiruvananthapuram - 695581
Kerala, India
Phone: +91-471-4084000
Email: m2info@m2comsys.com
Website: www.m2india.com