1. The Immediate Future ofData Collection Presented by Ryan Smith TM Sophisticated research made simple.

2. My Idea of Usability…

4. The Qualtrics Journey….

5. BuzzWord Bingo

6. KISS: It’s Data Collection Voice of the Customer Enterprise Feedback Management Customer Loyalty Systems Corporate Inner-Intelligence

7. Agenda The Immediate Future of Data Collection

8. Where We’ve Been: Data Collection Prior to 1999 1 2 3 4 5 “We Need Primary Research” Fight for Budget Hire a Research Firm Focus Group - or - Survey / Paper Models Scheduling & Execution “Chose Your Own Adventure” Surveys 6 Wait for the Data

9. Where We’ve Been:Data Collection Post 1999 Internet Distribution DIY: Do It Yourself

10. New Challenges:Subject Fatigue Go Away!

11. Evolution:The Immediate Future of Data Collection WE ARE HERE MoreInteractive MoreIntelligent MoreImmediate

12. MoreInteractive Making Date Collection More Engaging to Overcome Subject Fatigue Legacy Next Generation

13. MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Legacy Next Generation (Not Available)

14. MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Hot Spots

15. MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Pick, Group, & Rank

17. Historical Insight / Data Integration Capturing & Using Session Insights Better Subject Selection

18. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Legacy Next Generation Skip Logic Statistic Based Work-Flows Display Logic …that can even include stats calculated from previous survey and external databases…

19. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Using Session Information to Improve Data Quality

20. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Interrupted Decisions Jonathan Levav

21. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Becoming More Predictable Dan Ariely

22. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Better Subject Selection

24. Site History

25. Time on Site

26. Device Type

27. Day

28. Date

29. Time

30. Cookie Values

31. HTML Values

33. MoreImmediate More Collection Points, Faster Analysis, & Instant Studies More Collection Points

34. MoreImmediate More Collection Points, Faster Analysis, & Instant Studies Instant Full-Statistical Results Updated with Every Response

35. MoreImmediate More Collection Points, Faster Analysis, & Instant Studies More Do It Yourself

36. In Summary… 1 2 3 4 MoreInteractive MoreIntelligent MoreImmediate Usability is Not My Strength Avoid Hype – It’s Data Collection Evolution – We’re Chimps Subject Fatigue is Driving Future