Here are 16 components of a killer brand strategy.

1. How To Make A
Killer Brand
Strategy?

2. What is a Brand?
“Brand is the holistic sum of customers’
experiences, composed of visual, tonal and
behavioural brand components, many of which
are shaped by interaction design.”
-Kate Kaplan

3. To create a killer brand strategy, you
need to take care of its 16 components
which are:

4. COMPETITIVE ANALYSIS:1.
Who are your key competitors, what can you
learn from them and what will it take to
outperform them?

5. 2. WHY?
What is the fundamental purpose behind your
business that inspires everyone in the
organization to do what they do- and love it?

6. 3. BRAND ARCHITECTURE:
How does your brand fit into a larger brand
Portfolio How will il evolve over time? How does
your brand support your approach to product
development?

7. 4. CREATIVE ELEMENTS:
Everything you need to put your brand into
action le... logo, palette, typography, imagery,
tone, verbal tons, etc.).

8. 5. POSITION:
What is the fundamental idea that you own in
the consumer's mind?

9. 6. PROMISE:
What is the value that you promise to deliver to
the Consumer?

10. 7. REASONS TO BELIEVE:
Why will your target market believe your
promise?

11. 8. MARKET OPPORTUNITY:
There is no substitute for the power of research
to uncover game-changing opportunities for
your business.

12. 9. CONSUMER INSIGHTS:
What does the consumer desire and how will
you uniquely fulfill that desire?

13. 10. KEY MESSAGES:
What is your unique brandstory, and what
stories does it alion you to tell to your brand
audiences?

14. 11. CHARACTER:
What is your backbone made 01? What is
negotible and what is not?

15. 12. PERSONALITY:
How do you present yourself? Do you have a
sense of humor or are you honest to a fault?
Are a sport coat and jeans kind of brand, or an
Armani Suit?

16. 13. 3-YEAR ROAD MAP:
Brands don't hatch fully grown. They are more
like gardens that take tending over time, A 3-
vaar roadmap will keep you on track.

17. 14. BARRIERS TO SUCCESS:
A killer brand strategy is not for the timid.
Change is always hard. Your strategy needs to
have an approach to anticipate and overcame
obstacles.

18. 15. CUSTOMER PROFILES:
Your customer needs to be vivid in the minds
of your marketing team Customer profiles
based on real people will enable you to bring
value od serve their needs.

19. 16. BRAND EXPRESSIONS:
How does your brand come tale across the
broad spectrum of media?

21. About Big And Beyond
Big And Beyond is one of the premium digital agency
based in India. We’re a group of young and passionate
digital enthusiasts with world-class creativity and
strategic brand solutions. Be it small or medium
businesses, startups or MNCs, Big And Beyond has
varied Online Marketing Solutions for all.

22. Content Writing
Strategy & Consulting
Social Media Marketing
Creative Designing
Digital Public Relations
Services We
Provide:

23. Reach us at our Social Media Platforms
or email us at:
ishita@bigandbeyond.com
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