1. SOFTWARE COWBOYS
MASTEK

2. THE BOOK TELLS US STORIES OF 25 IIMAHMEDABAD GRADUATES WHO CHOOSE
TO TREND A PATH OF THEIR OWN MAKING
THESE ENTREPRENEURS HAVE BEEN
CLASSIFIED INTO:
1) THE BELIEVERS
2) THE OPPORTUNISTS
3) THE ALTERNATE VISION
RASHMI BANSAL

3. Industry
Computer Services
Founded
May 1982
Founder(s)
Ashank Desai , Ketan Mehta, Sundar, Wasan
Headquarters
Mumbai, India, India
Key people
Ashank Desai (Founder)
Ketan Mehta (Founder)
R. Sundar (Founder)
Sudhakar Ram (Founder, Chairman & MD)
Products
Insurance Enterprise Platforms: Elixir, ElixirAsia, STG, Vector.
Broker back-office: Picador.
Services
Information technology

4. MASTEK
• Mastek Limited is a multinational information technology services
company headquartered in Mumbai, India.
• VISION: To create an impact on our client's business through industry
focused enterprise products, services and applications.
• Mastek stands for Management and Software Technology
• It indicates the bridge business and IT.
• They focus entirely on enterprise grade business applications in select
industries of insurance, government, major programs in diverse sector
in the India and Asia Pacific region.

5. MASTEK – GAINING THE EDGE
• Mastek’s business model is characterized by a focus on IP and enterprise
solutions, with a presence on verticals where it already has a solid track record
and commands a competitive advantage over its peer set.
• The company has crystallized its focus on two verticals –Government and
Insurance
• It builds “software products”
• It’s core root is to offer “solutions”. The bug was to build complete solutions for
the global market.
• Every product is first tested in the domestic market. If successful, take it to the
World market.
• Company’s core strength lies in systems integration and large projects. This is
the positioning adopted by MASTEK.

6. “ 30 years ago four young friends began a
journey to build an institution that would be
much, much bigger..
This is the story of that institution built by 4
men (Ashank Desai, Ketan Mehta, R. Sundar
and Sudhakar Ram) and over 17,000 of their
dearest friends (better known as Mastekeers)”

7. THE MINDS BEHIND MASTEK
ASHANK DESAI
KETAN MEHTA
SUDHAKAR RAM
SUNDAR

8. HOW IT STARTED
• The core group at Mastek was formed on the IIMA campus:
Ashank, Ketan Mehta, Sundar and Wasan.
• The team planned project based on 'IT' which at that time was a
lesser known concept that time.
• The company was born in Ghatkopar, Mumbai in the year 1982
with an investment of Rs. 15000.
• First contract from Richardson Hindustan (now P&G)

9. GAINING THE MOMENTUM
• The turning point came during the
exhibition by Computer Society of
India.
• Mastek bagged orders from Citibank
and Hindustan Lever
• Took 10 years for Mastek to enter
exports
• In 1989-90 the company began
working on product called “MAMIS”
• It was the first software company to
go public post liberalization

10. MASTEK OVER THE YEARS
• Company is established
• Becomes one of the first IT / software
companies in India.
• Sudhakar Ram joins the team
• Singapore subsidiary is established
• First company to develop ERP in
India.
• First Indian IT company to issue
shares at a premium price in the IT
sector.
• Mastek USA (now known as
MajescoMastek) is founded and
established

11. • First Indian IT company to offer
ESOPs (Employee Stock Option
Plan)
• Malaysia subsidiary is established
• Ranked 7th by AsiaMoney in the
category
of
"Overall
Best
Managed Companies in the Asia
Pacific Region”
• Among the first to be chosen by
Microsoft for .NET beta
• Successfully completes the world's
largest .NET project – London
Congestion Charge
• Signs
the
memorandum
of
agreement to acquire 15.5 acres of
land at Mahindra City in Chennai

12. • MajescoMastek acquires Vector
Technologies
• MajescoMastek acquires System
Task Group (STG).
• Successfully certified on ISO
9001:2008
• MajescoMastek enters Canadian
market

13. Mastek in 2012

14. HOW THE EMPLOYEES RATE
MASTEK

15. http://myemployer.in/index.php/sect/52service/it/906-mastek-ltd

16. CHALLENGES FACED
• When they started off, for the first years they dint have phone or computer
• Business took time to stabilize, like all the other businesses
• Problem of cracking oversees market
• SAP effectively killed “MAMIS” (a manufacturing ERP developed by
MASTEK)
• When internet was a new concept, they had to focus on building user-interface
for the E-Commerce businesses
• Indian software market was small
• Faced problems due to the dotcom crash and 9/11. Growth slowed down

17. ENTREPRENEURSHIP CONCEPTS
1. VENTURE CAPITAL
2. INITIAL PUBLIC OFFERING
3. JOINT VENTURE
4. MORAL SUPPORT AND TEAM
BUILDING

18. ADVICE TO YOUNG
ENTREPRENEURS & LEARNINGS