Stop looking at Google AdWords as the only way to start generating traffic to your lead generation pages. Please. Here's are some great mobile marketing tips no matter how large your business, no matter how limited your budgets for marketing.

1. Mobile Marketing 2012
Stop looking at Google AdWords as the only
way to start generating traffic to your lead
generation pages. Please. Here's are some
great mobile marketing tips no matter how
large your business, no matter how limited
your budgets for marketing.

2. Table of Contents
Mobile Marketing Promotion.......................................................1
Mobile Marketing is the latest and the greatest internet
marketing wave ............................................................................1
3 Mobile Marketing Tips To Increase ROI .................................4
5 Marketing tips to help your SMS Campaign ...........................6
Why these are the 4 best mobile marketing companies ..........8
The Moblie Marketing Handbook............................................ 13
Moblie Marketing Resources and Promotions ....................... 14
Mobile Marketing Resource Books .................................... 14-15

3. Mobile Marketing Promotions
These mobile marketing tips are highly recommended.
They are to encourage interactivity with your customers in the
campaign. Be creative on how you can utilize these methods.
These kind of strategy should be maximized in any campaigns
since this kind of user participation is unprecedented since the old
forms of marketing campaigns uses medium that are essentially
one-sided. These unique mobile marketing strategies will help in
familiarizing your brand to your customers as well as gain their
trust.
Mobile Marketing Is The Latest, and The
Greatest Internet Marketing Wave.
Mobile Marketing has become the most outrageous phenomenon in
the Internet marketing business. Because Mobile Marketing is so new, most
marketing "gurus" simply have no glue how to market to people who are not
always sitting at their PC's. This is the precise reason why Mobile Marketing
is the hottest thing going today.
This is not a fad that will quickly come and go, these 5 tips will show
you why Mobile Marketing is here to stay and desk top marketing is
becoming a thing of the past.
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4. 1. Most of the large computer companies do not want to be in the "computer
business" anymore - they have started to move to mobile companies.
2. Today there are over 5 billion people walking around with mobile phones
and the number is growing exponentially. So what does that mean? Simply
put, mobile is now nearly five times bigger than the Internet and the numbers
are jumping by leaps and bounds every nanosecond.
3. One of the largest computer company's Apple sold over 2 million more
iPhones...and Google customers are activating more than 160,000 Droid
Smartphone a day! That's phenomenal.
4. According to the latest statistics, more than half of all Internet
connections are from mobile "Smartphones". Think about it this way... which
one do you use the most to connect to your Internet throughout the day?
Your mobile Smartphone or your PC?
5. There are over 5 billion cell phone owners...of this number 51 million are
Smartphone surfers, and they are carrying these pocket size computers
around with them 24 hours a day seven days a week. Talking about a "no
brainer", this clearly speaks to the enormous impact Smartphones will have
in the world of Internet marketing.
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5. According to a study, 91% of Americans keep their cell phone
within three feet of them twenty four hours a day seven days a week.
Your PC can't compete with that. In fact, most people would rather leave
their wallet at home than their cell phone!
If you are a NEWBIE, Mobile Marketing is the ideal thing for you, you
don't have to unlearn the old system and you start out fresh without the
distraction of going back to "how you did it in the day". Just think about it,
you are able to get on the ground floor of a new industry, this is what most of
us dream about, and it's happening now with Mobile Marketing.
Mobile Marketing is the new trend setter, computer companies on
the inside are watching and are scrambling to "reinvent" themselves from
scratch to make mobile their new best friend. Don't let this new wave past
you by, jump on the band wagon now and learn this new way of doing internet
marketing using your cell phone.
Here's why mobile is the best way you'll ever find to "break into"
affiliate marketing right now - and why I'm so sure the "next generation" of
gurus is going to jump on this wave before it EXPLODES.
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6. 3 Mobile Marketing Tips To Increase ROI
Mobile marketing is extremely popular and only growing, but
surprisingly it hasn't completely caught on to the point of saturation - which
is good news for you. In the past few years, there has been a strong growth
in the smart phone market such as the iPhone and Blackberry, which has
opened many avenues for marketers.
Plus the ever-growing numbers of people who love to use the smart
phones only means even larger markets to leverage. For any IM marketer
who has been hesitating to "do" mobile marketing, now is the absolute best
time to do it. Given below are a few mobile marketing tips that you can put to
use right away to see considerable results.
If you're new to mobile marketing, then from the very beginning
create your own system for storing the contact data of your customers and
prospective customers. You can keep your records either on your computer
or other means; there are probably a ton of different methods. Try to use all
the contact data you have on your prospects and keep that for further use
because you can use it in a variety of ways.
You can also learn some valuable information by watching your
competitors, who are trying to reach the same audience as you are. See how
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7. they stay in touch with their customers, and if you see something that
impresses you, try to find an even better way to implement this yourself.
You can locate your competition through the search engines, and
you'll find there's quite a bit you can find out. If they have
newsletters/ezines, sign up for them to keep yourself updated.
Never send unsolicited texts to people if you're marketing to them;
they will need to give you their permission. That is the classic n00b mistake,
and it's a doozy, too. Don't do it. Trust us, you will really make people angry if
you send someone a text that is an ad. Nothing else really matters at all on
this one because so many people will react negatively to you.
You may find mobile marketing a little confusing at first, but apply
the tips we've discussed here and you will soon feel at home with it. If you
want to make your campaigns as profitable as possible, just keep these
techniques in mind. When you begin with a new type of marketing, it's
especially important to stick to the proven principles so you don't make poor
choices. There is little doubt that mobile marketing is going to be a huge
force in the near future, so make sure you are here to take advantage of
this.
5

8. 5 Marketing tips to help your SMS
Campaign
There are many aspects that go into making your mobile marketing
campaign a success. There is no reason your small business can not run a
text campaign that will increase your brands awareness, increase customer
frequency and loyalty, and drive your business to higher sales even in this
down economy. Here are 5 mobile marketing tips that will maximize your ROI
and make this new marketing medium work for your business.
1) Promote your call to action. You can have the best offers being
sent to your subscribers but if you do not promote the mobile call to action
you will have no one signing up. Add the call to action on your existing
marketing materials, your Facebook page, Twitter, print and direct mail and
most importantly have your employees tell every customer in store about
the new campaign.
2) Reward your customers for signing up. Sometimes all it takes is
a little reward or bounce back coupon to get more subscribers. If you are a
pizza place consider promoting, "FREE 2 liter soda with your next Large 2-
Topping Pizza purchase for texting PIZZA to 83936." Customers are giving
6

9. you their mobile phone number and thanking them for doing so will raise
your opt-in rates.
3) Limit the amount of offers you send. Don't send offers every few
days. Best practices and highest redemption rates result from text offers
only being sent once a week or even better, 2 to 3 times a month. This way
when customers get the messages they know if they miss taking advantage
of this offer, the next one is not right around the corner. Businesses who
send text offers to frequently will drive down redemption rates and increase
opt-outs which is the opposite desired outcome of mobile marketing.
4) Reward your customers. Send great offers that are different
from your regular specials and other coupons. If you reward people who
have taken the time to opt-in to your campaign with offers they can only get
from their cell phone, you will have much higher sales and profits. "Buy One,
Get One" "FREE" "Dollar Amount Off" are the three highest converting offers
for text message marketing.
5) Help your customers spread the message. At the end of each
text blast message include the words" FWD 2 a friend." People like sharing in
deals with their friends and sharing in the offers they are receiving. This has
the capability to make your offer go viral and spread much further than just
your own database list.
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10. Why these are the 4 best mobile marketing
companies
Black Friday always excites retailers, but this year Black
Friday and the new Cyber Monday brought a new wave of
purchasing never before seen. Purchases using mobile phones
skyrocketed 310% this year!
The new trend of marketing and purchasing from mobile
phones has taken the market by storm and there are several
companies making huge strides in developing advertising and
applications for the mobile world.
When mobile marketing first began, it focused solely on
SMS or text messaging. Many consumers and companies alike
felt the texts were spam, and unwanted. Since then cell phone
technology has improved exponentially and mobile applications
are the wave of the future.
1. MobileStorm is a leader in the mobile marketing industry.
The company has been around since email marketing began
(about eleven years ago) and has fared well amongst their
competitors. MobileStorm provides a hosted mobile and email
platform for companies eager to expand their advertising market.
MobileStorm offers world class technological support and
guarantees a nice return on investment. Although email marketing
is a huge part of MobileStorm, they also provide:
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11. * SMS Messaging
* Voice Messaging
* RSS, and
* Video and Fax Broadcasting.
The best part of MobileStorm is that they recognize that
all companies are not in the position to pay for large scale
marketing efforts and therefore provide two different options. The
MobileStorm Go system is ideal for businesses simply looking to
reach their audiences quickly and cheaply, while the MobileStorm
Pro focuses on larger marketing strategies, integration, and brand
protection. While MobileStorm may to be the largest mobile
marketing company, it does have some pretty reputable clients
like Nascar, Hard Rock Cafe, American Idol, and Ashley Furniture
Home Stores.
2. Millennial Media is one of the largest of all mobile
marketers and has been in the business since 2006. According to
Nielson research studies, Millennial Media reaches 80% of the
mobile web and has several hundred different advertisers on the
network every month. Millennial Media boasts entertainment
powerhouse clients such as Time Warner, MTV, Disney, and Fox.
As one of the largest of the independent mobile marketing
companies, Millennial Media exceeded $9 Billion in advertising
requests in 2010. Millennial Media sets itself apart from other
mobile marketers by focusing on creativity, first-to-market
solutions, and being the only company to offer specific and
scalable audiences.
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12. 3. Jumptap, another major player in the mobile marketing
game, is unique because it focuses on letting the consumer
control the advertising. Jumptap finds that customer control leads
to better targeting, more relevant ads, and high click through and
conversion rates. In September 2010 Jumptap added video,
making it the only company to offer all mobile solutions in one
single platform, including:
* Search
* Display
* Rich Media
* Video, and
* In- app Advertising.
Mobile Marketing companies often do much more than
that as well. Jumptap stays competitive by developing innovative
IP ( intellectual property) protection on many of their solutions.
Jumptap has received over five United States patents on their
developments in the past year and will surely remain a force to be
reckoned with among the competition. Recently, Jumptap
partnered with Cyber Communications, Inc. (CCI).
As Japan's leading media representative company, CCI
will be the only partner in Japan offering Jumptap advertising
technology. CCI is owned by Japan's Dentsu, Inc., and plans to
invest heavily in Jumptap. Jumptap is aware that mobile apps are
making it possible to reach targeted audiences more effectively,
and have initiated their Passport to Freedom initiative
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13. orchestrated to provide increased revenue possibilities for the
mobile app developers.
As mobile applications become more prevalent, it will
become increasingly difficult for the developers to compete with
large companies' substantial developing budgets.
4. It should come as no surprise that Google has a foothold
in the mobile marketing game. Google's Admob was started in
2006 by a developer looking to remove the roadblocks to
engaging users.
Now, Admob has become one of the largest players in
mobile marketing by investing in cutting edge technology and
snatching up the most talented developers. With Google's
notoriety, it is understandable why companies like Ford,
Paramount Pictures, and P&G have used their marketing tools.
Admob provides business models for companies looking to
monetize and serves over a billion ads per month!
Compared to MobileStorm's 3 billion ads total, you can
see why Admob is the ultimate front runner in this race. Admob
also provides monthly mobile metrics reports that allow clients
and partners to recognize the trends in the market and strategize
about their advertising accordingly.
Like MobileStorm, Google's Admob allows companies
with varying advertising budgets the ability to reach consumers
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14. worldwide. Never to be outdone by Google, Microsoft also offers
cutting edge technology making them a preferred choice by many
companies looking for mobile solutions. Microsoft Advertising has
enormous resources and outlets for their advertising campaigns
and claims to reach over 688 million customers per month.
The sheer size of Microsoft and Google insure their
positions in the mobile marketing arena, but the smaller
companies highlighted above may offer more personalized
approaches and be better equipped to reach specialized niches of
customers. The increase in mobile phone applications signals the
developing trend for companies' focus on reaching consumers
wherever they are.
Future advancements will focus on local advertising and
tracking users' interests. These techniques will make mobile
advertising even more effective. There is a growing trend to start
reaching customers through their cell phones and you will start to
see more mobile marketing companies.
12

15. The Mobile
Marketing
Handbook The Mobile Marketing
Handbook
Mobile marketing is beginning to overtake internet
marketing and you want to make sure that you are on board
from the very beginning. Any type of business can use
mobile marketing tips to use this style of marketing and you
can see some really great results in a very short time frame.
You may want to make sure that you have a mobile
version of your site and this allows your cell phone visitors
to be able to navigate your site easily with the use of their
phone and they will not become frustrated and leave. This
can be very easy to do and you may find that this can
increase your traffic. You should still cater to your internet
users and make sure that you do not neglect this population
of visitor.
Mobile marketing tips can help you to find success using
this type of marketing. If you are new to this type of
marketing, you will want to learn everything you can and
this can help you to reach an entirely new population of
people that many other business owners have not even
thought about yet.
13

16. Mobile Marketing Resources
1) QUALIFIED LEADS 2) MOBILE
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WEBSITE AND CONVERT
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NO PPV, CPA, PPC
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5) Email Marketing 6) Email Marketing
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Marketing Tool Grow Your Business In One
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7) Custom Facebook 8) Adknowledge PPC
Pages Drive Highly Targeted Traffic To
Your Site In Seconds!
Unlock The Power Of Facebook
Secrets to
Mobile Selling Your
iPhone and iPad
Marketing Apps (2nd
Edition) (Que
Resource Biz-Tech)
Books
14

17. How to Use
Online Video, Marketing, Apps,
Mobile Apps, Mobile
Blogs, and Viral Optimized Ad
Marketing to Campaigns, 2D
Reach Buyers Codes and Other
Directly Mobile
Strategies
MKTG (with
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Customers No and Strategy
Matter Where
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1

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Discover How Achieving
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