An acceptable health care system should provide access to care for all citizens while keeping costs low through quality and effective services. The US system falls short of these goals, with most debate focusing on coverage and costs. Costs can be lowered by reducing demand or increasing supply in the partially private US system where prices are influenced by supply and demand. People demand healthcare to stay healthy, and this demand has grown due to changes like an aging population, higher incomes, and new medical technologies. Competition has reduced prices in the US healthcare market but consolidation among providers and insurers has limited this effect.