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Creating
Yokoten
About
Value
‘Turning labor and resources into something
that meets
the needs of others
(customers, patients, citizens)’
Yokoten
VALUE CREATION
Source: various sources
Yokoten
VALUE (1)
‘Value can only be defined by the ultimate
customer. And it’s only meaningful when
expressed in terms of a specific product (a good or
a service, and often both at once) which meets
the customer’s needs at a specific price at a
specific time.’
Source: Lean Thinking (2003) - Womack & Jones
Yokoten
VALUE (2)
‘Value is created by the producer. From the
customer’s standpoint, this is why producers exist.
In summary, specifying value accurately is the
critical first step in Lean thinking. Providing the
wrong good or service the right way is waste.’
Source: Lean Thinking (2003) - Womack & Jones
Some thoughts about
creating value
Yokoten
You are driving along the freeway.
Your fuel gauge tells you it’s time
to get gas.
You leave the freeway via the slip-
road to the filling station, where
you park your car next to a
gasoline pump.
VALUE OR
WASTE?
You switch off your engine,
unbuckle your seatbelt, open the
door, get out the car, and close the
door. You walk around your car to
open the gas valve and screw off
the top. You stick the nozzle in the
gas tank and allow the fluid to flow
into it. When your tank is full, the
pump switches off, and you can
now replace the nozzle. Next, you
close the valve and go inside to
pay. Afterward, you get back into
your car, and drive off.
This is a process with a number of
actions. Its specific aim is put fuel in
the tank. The entire process takes
approximately 7 minutes.
As far as the driver-customer is
concerned, there’s only one
moment in this process when value
is created, and that’s when the fuel
flows into the tank. This takes about
1 minute. All other actions are
forms of waste; in this process they
take up 83% of the time.
Total: 7 minutes
Value creation: 1 minute
Waste: 6 minutes
Source: Lean for the Public Sector - B. Teeuwen CRC Press
Summary:
It’s not the whole process that
creates value,
It’s just a few actions or only
one
Yokoten
VALUE OR WASTE
ALL LABOR AND ACTIVITIES
VALUE ADDING LABOR AND ACTIVITIES
WASTE
_ _
An act or activity is either
Value Creation / Adding
or Waste
Yokoten
•If there is a transformation or modification
•If it is first-time-right (no repair or correction)
•If the customer is willing to pay for it
•And there is a (latent) demand
Yokoten
AN ACT IS VALUE ADDING
If you take the value creating
activity out of the process,
that process becomes
worthless
Yokoten
• Eliminating waste (the Lean doctrine)
• Create more (other) value
Yokoten
MAXIMIZE VALUE BY
Is the definition of Value
Creation / Adding
as clean cut?
Yokoten
I guess not
Yokoten
Yokoten
‘Indeed, the value-added/non-value-added
distinction and the related concept that to
improve efficiency one must "eliminate waste"
is essentially vacuous, amounting to saying
"do the right thing".’
‘Of course we want to do this.’
Source: Factory Physics 3rd ed. (2008) - Hopp & Spearman
1. Production
2. Government
3. Healthcare
4. Retail
Yokoten
FOOD FOR THOUGHT FROM
Yokoten
Production
Yokoten
THE BANKNOTES PRESS
In manufacturing companies it is the
machines (and manualy labor) that create
value.
The machines (or workers) are the money
presses: as long as banknotes come out
that are all first-time-right, value is created.
Yokoten
THE BANKNOTES PRESS
As soon as the machine (or worker) has
downtime, for example to clean,
changeover, repair or has other time
consuming events. besides producing, like
rework and internal transport,
we call that “waste”.
So far
So good
Yokoten
When waste
becomes
Value?
Yokoten
But what
WASTE BECOMES VALUE
Suppose there is an activity, such as internal
transport or rework, that a company sees as
waste.
It outsources this to another company for
which providing internal transport or reworking
is core business. So for them it is value
creation.
Waste becomes Value when done by others.
Yokoten
Government
No Customer?
Yokoten
But what when there is
26 City
STOP
voter
partner
subject
user
customer
administrator
taxpayer
IS A CITIZEN A CUSTOMER?
THE CITIZEN
AS
Citizens are rarely customers,
in fact only for
government services
that can be privatised
Yokoten
Other “Customers”
involved?
Yokoten
But what when there are
WHO DECIDES WHAT’S VALUE?
In government processes, value is not only
created for an individual citizen, as if they had
nothing to do with anyone else.
But also for the rest of society, because they
want the government to create certain value
only for other citizens who are entitled to it.
WHO DECIDES WHAT’S VALUE?
If a citizen asks the government for financial
assistance (like a subsidy), and receives it.
That is value creation for that person.
But the other citizens in society want a check
to be made in that process to see whether that
citizen is entitled to that money.
That is also value creation.
WHO DECIDES WHAT’S VALUE?
When an individual citizen applies for a
building permit.
The handling of objections to that structure,
which is in fact waiting time (waste) in the
eyes of the applicant,
is value creation for the applicant's
neighbours
Government:
Municipality
State
Federal Gvt
Individual
citizen
Group:
Society
Neighborhood
Interest Group
WHO DECIDES WHAT’S VALUE?
Value Value
I want value
We want value
In most government processes,
value is not only created for
individual citizens, but at the
same time also for a group of
citizens (such as the local
residents, society)
No Demand?
Yokoten
But what when there is
Yokoten
NO DEMAND
In youth care, passionate people help
young people.
They get a push, a nudge.
Sometimes against their will. Or not in the
way they would like it.
Not valued
or later?
Yokoten
But what when value is
Yokoten
VALUED LATER
Sometimes the young people don't
appreciate that nudge,
until they look back and see the positive
effects.
It is not always the
“customer” who determines
what value creation is,
but sometimes it is the
professional.
Read more about: LEAN for the
PUBLIC SECTOR by Bert Teeuwen
Yokoten
https://www.amazon.nl/Lean-
Public-Sector-Perfection-
Government/dp/1138463345
ENGLISH GERMAN
At the CETPM-shop:
https://www.cetpm.de/shop/
DUTCH
https://www.bol.com/nl/nl/p/creeer-flow-
op-
kantoor/9300000095642390/?suggestionTy
pe=featured_product
Yokoten
Healthcare
No transformation
or modification?
Yokoten
But what when there is
Yokoten
NO TRANSFORMATION
When I was in a hospital, doctors and
nurses reacted rather coldly.
To them I was a medical file. A tumor, not
a human being.
A very interesting, rare tumor, that is.
Yokoten
NO TRANSFORMATION
But the food assistant was the first who gave
me a smile, chatted, and, at my request, gave
me a second hard-boiled egg with a little salt
and pepper (a world class egg, for sure).
Understanding the value of human-to-human
empathy and comfort.
“For kindness begins
where necessity ends”
Amor Towles – The Lincoln Highway 2021
Yokoten
Yokoten
Retail
Unexpected
Value?
Yokoten
But what when there is
Yokoten
UNEXPECTED VALUE
In supermarkets in the Netherlands, most
cash registers are unmanned. And at the
manned checkout it's time to hurry.
Yet there are some supermarkets that have
so-called ‘chatter checkouts’. The cashier is
trained to chat with customers.
Yokoten
UNEXPECTED VALUE
For some customers it is the only human
contact of the day.
The cashier also pays extra attention to
unusual customer behavior and latent
requests for help and responds accordingly.
“For what is kindness but the
performance of an act that is
both beneficial to another
and unrequired?”
Amor Towles – The Lincoln Highway 2021
Yokoten
Yokoten
UNEXPECTED VALUE
Is kindness value adding?
Creating
Yokoten
About
Value
Yokoten
In order to properly
determine what value is for
customers,
you really need to know the
needs of customers well.
Yokoten
You’ll be surprised
sometimes
And again:
If you take the value creating
activity out of a process,
that process becomes
worthless
Yokoten

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About Creating Value EN.pptx

  • 2. ‘Turning labor and resources into something that meets the needs of others (customers, patients, citizens)’ Yokoten VALUE CREATION Source: various sources
  • 3. Yokoten VALUE (1) ‘Value can only be defined by the ultimate customer. And it’s only meaningful when expressed in terms of a specific product (a good or a service, and often both at once) which meets the customer’s needs at a specific price at a specific time.’ Source: Lean Thinking (2003) - Womack & Jones
  • 4. Yokoten VALUE (2) ‘Value is created by the producer. From the customer’s standpoint, this is why producers exist. In summary, specifying value accurately is the critical first step in Lean thinking. Providing the wrong good or service the right way is waste.’ Source: Lean Thinking (2003) - Womack & Jones
  • 6. You are driving along the freeway. Your fuel gauge tells you it’s time to get gas. You leave the freeway via the slip- road to the filling station, where you park your car next to a gasoline pump. VALUE OR WASTE?
  • 7. You switch off your engine, unbuckle your seatbelt, open the door, get out the car, and close the door. You walk around your car to open the gas valve and screw off the top. You stick the nozzle in the gas tank and allow the fluid to flow into it. When your tank is full, the pump switches off, and you can now replace the nozzle. Next, you close the valve and go inside to pay. Afterward, you get back into your car, and drive off.
  • 8. This is a process with a number of actions. Its specific aim is put fuel in the tank. The entire process takes approximately 7 minutes. As far as the driver-customer is concerned, there’s only one moment in this process when value is created, and that’s when the fuel flows into the tank. This takes about 1 minute. All other actions are forms of waste; in this process they take up 83% of the time.
  • 9. Total: 7 minutes Value creation: 1 minute Waste: 6 minutes Source: Lean for the Public Sector - B. Teeuwen CRC Press Summary:
  • 10. It’s not the whole process that creates value, It’s just a few actions or only one Yokoten
  • 11. VALUE OR WASTE ALL LABOR AND ACTIVITIES VALUE ADDING LABOR AND ACTIVITIES WASTE _ _
  • 12. An act or activity is either Value Creation / Adding or Waste Yokoten
  • 13. •If there is a transformation or modification •If it is first-time-right (no repair or correction) •If the customer is willing to pay for it •And there is a (latent) demand Yokoten AN ACT IS VALUE ADDING
  • 14. If you take the value creating activity out of the process, that process becomes worthless Yokoten
  • 15. • Eliminating waste (the Lean doctrine) • Create more (other) value Yokoten MAXIMIZE VALUE BY
  • 16. Is the definition of Value Creation / Adding as clean cut? Yokoten
  • 18. Yokoten ‘Indeed, the value-added/non-value-added distinction and the related concept that to improve efficiency one must "eliminate waste" is essentially vacuous, amounting to saying "do the right thing".’ ‘Of course we want to do this.’ Source: Factory Physics 3rd ed. (2008) - Hopp & Spearman
  • 19. 1. Production 2. Government 3. Healthcare 4. Retail Yokoten FOOD FOR THOUGHT FROM
  • 21. Yokoten THE BANKNOTES PRESS In manufacturing companies it is the machines (and manualy labor) that create value. The machines (or workers) are the money presses: as long as banknotes come out that are all first-time-right, value is created.
  • 22. Yokoten THE BANKNOTES PRESS As soon as the machine (or worker) has downtime, for example to clean, changeover, repair or has other time consuming events. besides producing, like rework and internal transport, we call that “waste”.
  • 25. WASTE BECOMES VALUE Suppose there is an activity, such as internal transport or rework, that a company sees as waste. It outsources this to another company for which providing internal transport or reworking is core business. So for them it is value creation. Waste becomes Value when done by others.
  • 29. Citizens are rarely customers, in fact only for government services that can be privatised Yokoten
  • 31. WHO DECIDES WHAT’S VALUE? In government processes, value is not only created for an individual citizen, as if they had nothing to do with anyone else. But also for the rest of society, because they want the government to create certain value only for other citizens who are entitled to it.
  • 32. WHO DECIDES WHAT’S VALUE? If a citizen asks the government for financial assistance (like a subsidy), and receives it. That is value creation for that person. But the other citizens in society want a check to be made in that process to see whether that citizen is entitled to that money. That is also value creation.
  • 33. WHO DECIDES WHAT’S VALUE? When an individual citizen applies for a building permit. The handling of objections to that structure, which is in fact waiting time (waste) in the eyes of the applicant, is value creation for the applicant's neighbours
  • 35. In most government processes, value is not only created for individual citizens, but at the same time also for a group of citizens (such as the local residents, society)
  • 37. Yokoten NO DEMAND In youth care, passionate people help young people. They get a push, a nudge. Sometimes against their will. Or not in the way they would like it.
  • 38. Not valued or later? Yokoten But what when value is
  • 39. Yokoten VALUED LATER Sometimes the young people don't appreciate that nudge, until they look back and see the positive effects.
  • 40. It is not always the “customer” who determines what value creation is, but sometimes it is the professional.
  • 41. Read more about: LEAN for the PUBLIC SECTOR by Bert Teeuwen Yokoten https://www.amazon.nl/Lean- Public-Sector-Perfection- Government/dp/1138463345 ENGLISH GERMAN At the CETPM-shop: https://www.cetpm.de/shop/ DUTCH https://www.bol.com/nl/nl/p/creeer-flow- op- kantoor/9300000095642390/?suggestionTy pe=featured_product
  • 44. Yokoten NO TRANSFORMATION When I was in a hospital, doctors and nurses reacted rather coldly. To them I was a medical file. A tumor, not a human being. A very interesting, rare tumor, that is.
  • 45. Yokoten NO TRANSFORMATION But the food assistant was the first who gave me a smile, chatted, and, at my request, gave me a second hard-boiled egg with a little salt and pepper (a world class egg, for sure). Understanding the value of human-to-human empathy and comfort.
  • 46. “For kindness begins where necessity ends” Amor Towles – The Lincoln Highway 2021 Yokoten
  • 49. Yokoten UNEXPECTED VALUE In supermarkets in the Netherlands, most cash registers are unmanned. And at the manned checkout it's time to hurry. Yet there are some supermarkets that have so-called ‘chatter checkouts’. The cashier is trained to chat with customers.
  • 50. Yokoten UNEXPECTED VALUE For some customers it is the only human contact of the day. The cashier also pays extra attention to unusual customer behavior and latent requests for help and responds accordingly.
  • 51. “For what is kindness but the performance of an act that is both beneficial to another and unrequired?” Amor Towles – The Lincoln Highway 2021 Yokoten
  • 54. Yokoten In order to properly determine what value is for customers, you really need to know the needs of customers well.
  • 56. And again: If you take the value creating activity out of a process, that process becomes worthless Yokoten