ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics FacebookGoal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations

1. ROCHE BROS. SUPERMARKETS
SOCIAL MEDIA: PHASE 1
15 FEBRUARY 2012

2. SOCIAL MEDIA PLAN | PHASE 1
① Prioritize Sites
② Specify Applications
③ Brand Sites
④ Content Strategy
⑤ Train Roche Bros.
⑥ Weekly Deployment
⑦ Social Media Consulting
⑧ Social Media Analytics
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3. 1.0 PRORITIZE SITES | SOCIAL
MEDIA PLAN | PHASE 1 |
① Facebook
Goal: Increase Fans
① Twitter
Goal: Increase
Followers
③ YouTube
Goal: Increase
Subscribers
C O P Y R I G H T
B E R G E R O N
© 2 0 1 2
C R E A T I V E I
④ Pinterest
T
D
H
E
E
A S
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4. 2.0 SPECIFY APPS | SOCIAL MEDIA
PLAN | PHASE 1
① Facebook
WooBox: Coupon App
Involver: YouTube App
Involver: Signup App
Ninva: NetworkedBlogs App
② Management
HootSuite
③ Content Back-up
Backupify
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5. 3.0 BRAND SITES | SOCIAL MEDIA
PLAN | PHASE 1
Non-Fan
Page
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6. 3.1 BRAND SITES | SOCIAL
MEDIA PLAN | PHASE 1
Fan Page
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7. 3.2 BRAND SITES | SOCIAL MEDIA PLA
PHASE 1
Online
Shopping
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8. 3.3 BRAND SITES | SOCIAL MEDIA
PLAN | PHASE 1
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9. 3.4 BRAND SITES | SOCIAL MEDIA
PLAN | PHASE 1
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10. 3.5 BRAND SITES | SOCIAL MEDIA PL
PHASE 1
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11. 4.0 CONTENT STRATEGY | SOCIAL
MEDIA PLAN | PHASE 1
① Archival Review
② Integration of Events
③ Roche Promotions
④ Content Development
⑤ Posting Calendar
⑥ Response Strategy
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12. 5.0 ROCHE BROS. TRAINING |
SOCIAL MEDIA | PHASE 1
① Social Media Training
 (1) 4 Hour Session
 HootSuite Overview
 Social Media Basics
 Response Strategies
② HootSuite Kick-Start
 (4) 2 Hour Sessions
 HootSuite Management
 HootSuite Deployment
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13. 6.0 WEEKLY DEPLOYMENT |
SOCIAL MEDIA | PHASE 1
HootSuite Dashboard
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14. 6.1 WEEKLY WORKFLOW |
SOCIAL MEDIA | PHASE 1
Media Library
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15. 6.2 WEEKLY WORKFLOW |
SOCIAL MEDIA | PHASE 1
Monitoring, Mentions &
Responding
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16. 7.0 SOCIAL MEDIA CONSULTING |
SOCIAL MEDIA | PHASE 1
① Strategy consulting
② Strategy analysis
③ Content strategy
④ Social media promotion
⑤ Update Facebook coupons
⑥ Optimize social media
⑦ Fix technical issues
⑧ Ongoing training
⑨ Analytics reporting
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17. 8.0 SOCIAL MEDIA ANALYTICS |
SOCIAL MEDIA | PHASE 1
Social Analytics
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18. PHASE 2 & 3 | RECOMMENDATIONS
① Phase 2
 Flickr
 Tumblr
 Google+
 Tout
② Phase 3
 Instragram
 Foursquare
 Foodspotting
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