On The Edge Bristol June 2013 - PPC Marketing > Finding The Lost Profit
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This document contains multiple charts and tables showing trends in paid search impressions, costs per click (CPC), and click-through rates (CTR) over time for different sectors and devices. It also includes data on keyword performance, quality scores, and costs for different advertisers. Overall it analyzes paid search advertising metrics and performance.
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On The Edge Bristol June 2013 - PPC Marketing > Finding The Lost Profit
- 3. 80 81 82 83 84 85 86 87 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 Percentage of all adults 0% 10% 20% 30% 40% 50% 60% 70% 2010 2011 2012 2013
- 4. 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Paid Search Impression Trends by Sector Automotive B2B Gaming Insurance Legal Leisure Retail
- 6. £0.00 £1.00 £2.00 £3.00 £4.00 £5.00 £6.00 £7.00 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 CPC Trends by Sector Automotive B2B Gaming Insurance Legal Leisure Retail
- 7. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 PPC Click Share Desktop Smartphones Tablets
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- 13. • • • • Campaign Ad Group Keyword Desktop Ad Mobile Preferred Ad Red BMX Bikes Red BMX Bikes red bmx bikes Latest Red BMX Bikes Latest Red BMX Bikes Red BMX Bikes Red BMX Bikes bmx bikes red Shop our BMX Bike range online. Reserve on mobile & collect today, Red BMX Bikes Red BMX Bikes bmx red frame Your Dream Red BMX is waiting! Your Dream Red BMX is waiting! Red BMX Bikes Red BMX Bikes red bmx www.bmxbikeplace.co.uk www.bmxbikeplace.co.uk Blue BMX Bikes Blue BMX Bikes blue bmx bikes Latest Blue BMX Bikes Latest Blue BMX Bikes Blue BMX Bikes Blue BMX Bikes bmx bikes blue Shop our BMX Bike range online. Reserve on mobile & collect today, Blue BMX Bikes Blue BMX Bikes bmx blue frame Your Dream Blue BMX is waiting! Your Dream Blue BMX is waiting! Blue BMX Bikes Blue BMX Bikes blue bmx www.bmxbikeplace.co.uk www.bmxbikeplace.co.uk
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- 19. Max CPC Bid Quality Score Ad Rank Ad Position Avg CPC Advertiser A £10.00 x 3 30 3 £10.00 Advertiser B £8.00 x 7 56 2 £4.43 Advertiser C £6.00 x 10 60 1 £5.70
- 21. 1 2 3 4 5 6 7 8 9 10 CTR 0.3% 0.3% 0.9% 0.8% 0.7% 0.7% 1.0% 0.0% 1.5% 1.8% CPC £0.54 £0.62 £0.69 £0.53 £0.57 £0.55 £0.57 £0.00 £0.55 £0.50 0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% 1.4% 1.6% 1.8% 2.0% £0.00 £0.10 £0.20 £0.30 £0.40 £0.50 £0.60 £0.70 £0.80 Quality Score Quality Score: Avg CPC vs CTR £0 £500 £1,000 £1,500 £2,000 £2,500 £3,000 £3,500 £4,000 £4,500 £5,000 £0 £2 £4 £6 £8 £10 £12 1 2 3 4 5 6 7 8 9 10 Quality Score Quality Score vs Spend / CPA Cost CPA
- 24. Campaign Keyword Keyword Type BMX Bikes | Exact bmx bikes exact BMX Bikes | Exact blue bmx bikes exact BMX Bikes | Exact bmx bikes blue exact BMX Bikes | Exact red bmx bikes exact BMX Bikes | Exact bmx bikes red exact BMX Bikes | Phrase bmx bikes phrase BMX Bikes | Phrase blue bmx bikes phrase BMX Bikes | Phrase bmx bikes blue phrase BMX Bikes | Phrase red bmx bikes phrase BMX Bikes | Phrase bmx bikes red phrase BMX Bikes | Phrase bmx bikes negative exact BMX Bikes | Phrase blue bmx bikes negative exact BMX Bikes | Phrase bmx bikes blue negative exact BMX Bikes | Phrase red bmx bikes negative exact BMX Bikes | Phrase bmx bikes red negative exact
- 25. • • • • • • • 0% 1% 1% 2% 2% 1 2 3 4 5 6 7 8 9 10 Avg CTR by Quality Score
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