1. Assignment brief
Qualification BTEC National in Creative Media Production
Unit number and title
4 – Creative Media Production Management Project
5 – Working to a brief in the Creative Media industries
62 – Digital Video Production for Interactive Media
Start date
Deadline
Assessor name
Assignment title Assignment 1
The purpose of this assignment is to:
Introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate
how video is used in interactive media products and will examine the technology used to produce and manipulate digital video
sequences. Learners will plan and create a video sequence and prepare it for use within an interactive media product.
This assignment also aims to take the learner through the whole process of working to a brief from initial negotiations, through the
process of developing and realising ideas in liaison with the client to final self‐evaluation on completion of the work. Also by
working within pairs it will provide the opportunity to manage the production both individually and as a team.
Scenario
You have been asked to tender a proposal by the college to produce a promotional video for a department within the college
which can then be used on the college website, be produced as a DVD to send to potential students and also be uploaded to the
college YouTube site and Facebook site. As part of this assignment you will have to negotiate a brief with your client and have
records of communication and correspondence between yourself and the client. While negotiating the brief you will decide on the
style, length and content of the video depending on your client’s requirements.
Tasks Grading Criteria Mapping
Task 1
You are required to produce a proposal which covers how digital video technology could be used to
help, promote and advertise the college subject areas on a variety of different delivery platforms.
In your proposal you must cover both of the following sections:
Applications
Technology as relevant to each application.
Examples need to be included from some of the following areas with specific illustrations to endorse
your points. In applications, some of the uses including Promotional material, advertising and viral
marketing
Also platforms including WWW, DVD and Presentation.
In technology, some of the following including, compression, digital file formats, streaming methods,
data transfer rate, file size, media players and digital rights management systems.
* Your proposal needs to be embedded onto your U62/ U5/ U4 blog as evidence
UNIT 62 P1, M1, D1
Task 2
Before working with your client, you need to have an understanding of what the requirements are of
working to a brief. You will have to write a illustrated report which shows your understanding of the
following:
Structure of briefs: contractual; negotiated; formal; informal; commission; tender; cooperative brief;
competition
Show examples of the above types of brief within your report
Contributes to Unit 5, P1,
M1, D1
Important note
All correspondence with your client from this point forward must be fully documented in a communication log which will be
incorporated in to your blog.
