The Electric Vehicle Council is the national body representing the emerging electric vehicle industry in Australia.

1. Membership
electricvehiclecouncil.com.au

2. 1.0
Introduction
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3. About the Electric Vehicle Council
The Electric Vehicle Council is the national body representing the
electric vehicle industry in Australia.
Representing members involved in providing, powering and supporting electric vehicles, our mission
is to accelerate the electrification of road transport for a sustainable and properous Australia.
By engaging and building coordination across market participants, governments and consumers,
our work is aimed at supporting the greater uptake of electric vehicles.
As the market is emerging in Australia, our work is particularly aimed at driving initial demand in order
to increase model choice and investment in supporting infrastructure.
We have brought together a broad coalition of representatives
from Australian industry; together our achievements include:
• Established as a national body representing major automotive, energy, infrastructure, consumer and
research sectors in 2016
-- Launched The Path Forward for Electric Vehicles in Australia with ClimateWorks Australia,
in response to the Federal Government’s Vehicle Emissions Discussion paper, calling on
government to support a nationally co-ordinated approach to support the move from petrol and
diesel, to electric cars.
• Releases the inaugural State of Electric Vehicles in Australia report, benchmarking progress on
government policies, sales, consumer attitudes and charging infrastructure rollout
• Briefing governments on the introduction of infrastructure, incentives and regulation
• Raising awareness of industry issues through media and conference profiling
• Established ongoing advisory role to government electric vehicle policy and operational initiatives
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4. Behyad Jafari
Chief Executive, Electric Vehicle Council
Recognising that the success of electric vehicles in Australia requires
a co-ordinated, collaborative and consistent effort across multiple
industries, the role of Chief Executive serves to facilitate and advocate
on behalf of the electric vehicle industry.
Behyad is an experienced industry advocate; having advised Ministers,
companies, non-profits on strategic initiatives.
As a respected adviser, Behyad has strong networks and insights into
the Australian political, industry and media landscape.
Board of directors
Executive
Structure
steering committee
working
group
(charging)
working
group
(Fleet)
working
group
(Incentives)
working
group
(Awareness)
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5. 2.0
Work Plan
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6. Objectives
The Electric Vehicle Council Work Plan is structured around three key project objectives, with the specific
deliverables determined through an ongoing partnership process:
• Engage stakeholders across the EV ecosystem in Australia and improve industry coordination
• Identify and support market facilitation initiatives that promote EV adoption
• Raise awareness, understanding and acceptance of EVs with decision makers
Our Work
Pre-planning - Complete
Through research and engagement we have identified the primary market barriers preventing uptake of
electric vehicles.
Leveraging the success of international jurisdictions, we have developed a plan designed to drive the initial
market and ensure the appropriate long-term success of the EV market.
Stage 1 – Reaching critical mass
Over the next three years:
• Aggregating an initial demand of EV sales via fleet deployment initiatives
• Seeking short-term policy incentives and emissions standards to encourage uptake
• Develop industry standards and policies to ensure a compatible regulatory eco-system
• Develop demonstration projects to provide proof-of-concept and incentivise greater investment
• Encourage and guide investment in Australia’s EV industry
Stage 2 – Maturity
Ongoing representation of an established EV industry
High cost of
purchase
lack of model
choice
tech
concerns
Lack of
awareness
Tax incentives
Vehicle emissions standards
Charging infrastructure incentives
Stamp duty and registration
cost exemptions
Industry co-ordination advocacy
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7. Agenda What we do
Policy Priorities
Short-term exemptions and reductions to:
• Fringe Benefit Tax
• Stamp Duty
• Registration
Co-ordinate and incentivise charging infrastructure
Introduction of strong CO2 emissions standards
• Including ‘super credits’ scheme for ultra-low emissions vehicles
Awareness Raising
Increase awareness and interest by corporate and government decision makers
Engaged, connected and informed industry
Increased consumer awareness and support
Correcting misconceptions
Industry collaboration
Increasing investment in the Australian EV industry
Co-ordinated roll out of new commercial and demonstration projects, including:
• Charging infrastructure
• Public and shared transport initiatives
• Fleet procurement and operations
Developing co-ordinated responses on policies and standards
Market Facilitation
Developing and supporting demonstration projects to provide proof-of-concept for investment
Demand and supply aggregation
Connecting investment, ideas and opportunities
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8. Program How we do it
Policy Priorities
Advocacy to key decision makers at Federal and State level regarding key barriers and actions required.
Industry policy development through working groups
Events, workshops and briefings
Awareness Raising
Fleetdeploymentdemonstrationprojectstoidentifykeybarriers,sharelessonslearnedandraiseEVprofile
Industry networking and promotional events
Production of communications materials to inform stakeholders on EV benefits
Best practice guidelines for the deployment of infrastructure across domestic, commercial and public use settings.
Reporting and analysis on Australian EV industry
Industry collaboration
Engaging representatives from key stakeholder groups – including industry participants, and corporate and
government decision makers
Facilitate industry views on EV issues, priorities and actions required
Coordinate and support industry initiatives (eg. plug standards, demonstration projects)
Support industry input into policy and regulatory decision making
Market Facilitation
Aggregation EV demand through engagement with government and corporate fleet owners
Connect OEMs and infrastructure providers with aggregated demand
Guidance, supporting materials and templates for fleet operators to assist in EV procurement and
deployment
Encourage and connect investment opportunities to industry participants
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9. 3.0
Membership
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10. Time to Act
The electric vehicle industry is poised to achieve massive global uptake.
In Australia, the industry can reach critical mass in the next 3-5 years, but is lacking the appropriate support
and co-ordination. The Electric Vehicle Council aims to fill this gap, providing the certainty for a sustainable
and prosperous road transport industry.
Stage 1 – Reaching critical mass
Globally, advances in technology coupled with increased investment are producing vehicles that can drive
further distances at lower costs.
The markets that have successfully encouraged the adoption of EV’s have done so through:
• Short-term incentives to encourage initial uptake
• Vehicle emissions standards
• A co-ordinated roadmap for infrastructure deployment
The Electric Vehicle Council’s three year plan seeks to bring these proven solutions to the Australian market
through advocacy and industry collaboration.
Why EVs matter
• The success of the electric vehicle
industry matters to Australia’s
environment and economy.
• Without electric vehicles, by 2030 carbon
emissions from road vehicles will account
for 92 Mt of CO2.
• Our market obstacles are domestic, with
solutions based on proven methods from
international markets.
Global EV industry figures
Sales 695,000
12 month growth 55%
2017 projection 962,000
Investment $7.2bn
Charging stations 326,000
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11. Membership
sponsor - $50,000 + GST per year
For companies and organisations seeking to display extraordinary leadership in driving the future of the
electric vehicle industry in Australia. Sponsors are instrumental to the resourcing and success of initiatives
delivered by the Electric Vehicle Council.
Benefit from tailored partnership packages; developed to meet the goals and return on investment for your
company or organisation’s objectives.
Corporate - $15,000 + GST per year
TheprimaryavenueformembershiptotheElectricVehicleCouncil.Forcompaniesandorganisationsinterestedin
leadingtheefforttoacceleratetheelectrificationofroadtransport,forasustainableandprosperousAustralia.
• Drivethepriorities&workoftheElectricVehicleCouncilthroughmembershipoftheSteeringCommittee
• Accesstobriefingswithgovernmentandcorporatedecisionmakers
• Shapeindustrypolicypositionsandsubmissions
• PremiumbrandingplacementonCouncilwebsiteandcommunications
• Accesstoleadershipprofilingopportunitiesviamediaandevents
• AccesstoallWorkingGroups
• SponsororhostCouncilactivities,eventsandprojects(feesmayapply)
Membershipratediscountforgrowingcompanies
TheElectricVehicleCouncilisproudtosupporttheopportunitiesininnovationandgrowththroughtheemergenceofan
electricvehicleindustry.ThefollowingratesareavailabletoensurethevoicesofgrowingcompaniesintheAustralian
electricvehicleindustryarerepresented.
$2,000 +GSTperyear –Forcompanieswithanannualturnoverbetween$250kand$1m
$1,500 +GSTperyear–Forcompanieswithanannualturnoverbelow$250k
associate - $5,000 + GST per year
Engage representatives from key stakeholder groups – including industry participants, and corporate and
government decision makers.
• Facilitate industry views on EV issues and actions required
• Coordinate and support industry initiatives (eg. standards, demonstration projects)
• Support industry input into policy and regulatory decision making
Note on membership: The Electric Vehicle Council seeks to represent a broad diversity of voices across the Australian
economy. To ensure our ability to carry out our work fairly and successfully, we respectfully require companies in the
automotive and energy sectors to participate through the Sponsor or Corporate tiers of membership.
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12. Contact E: Behyad.Jafari@electricvehiclecouncil.com.au
M: 0431 549 220 @EVCouncil
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