Na semana do dia 17 de fevereiro,a Equipe BeefPoint recebeu na sede da empresa, em Piracicaba (SP) o pecuarista escocês e membro da Nuffield International Farming Scholarship, Niall Armstrong, para um bate papo bem interessante sobre o mercado da carne e pecuária de corte em geral do Reino Unido. Veja a apresentação de Niall Armstrong.

2. Livestock farmer in the Wigtownshire
area of Dumfries and Galloway,
South West Scotland.
Very near to Scotland‟s national
booktown;
Wigtown (population 1000).
100 miles South of Glasgow and 100
Miles West of Carlisle.
Business partnership with brother
producing beef, lamb and free range
eggs on 300 ha spread over 3 units.

3. UK beef and lamb production-where
is our future?
Farming without SFP and want to
secure the future of my business by
improving profitability.
Intend to do this by developing my
knowledge on forage efficiency.

4. 1.7 million beef cows at present (-3%)
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England - 720,000
Scotland - 500,000
N.Ireland - 270,000
Wales - 220,000
Produced 850000 tons in 2013

5. Lower production = Lower exports (-12% 2013)
Mainly export 85000 tons to;
• Ireland
• Netherlands
• France
• Belgium
• Italy
• Germany

6. Slightly lower on the year (182k vs 190k)
• Mainly Ireland (140,000 tons)
• Netherlands (15,000)
• Germany (6000)
• Poland (7000)
• Australia (8000)
• Namibia (6000)

7. Increased by 7000 tons to 25000 (+40%)
• New Zealand
• Italy
• Botswana
• Uruguay
• Spain
• Brazil

8. Most expensive beef in EU
370 ppk at present versus 360 this time last year
with higher price due to tighter supply
Demand has been subdued in last 12 months
especially in higher end cuts
However, UK consumer expenditure risen to 2.08
billion – up 4% on year due to inflated prices

9. Production predicted to rise by 2% this year
Price differentials have grown
GBP is strengthening

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85% of Scotland‟s land area suitable only for
ruminant livestock (90% sheep/82% cows)
6% of Scotland‟s land area is considered to be
above average quality, prime, arable land
2012 - just over 500000 beef cows („13 -3%)
190000 tons of beef
Was 45:50:5 moving towards 45:45:10
Largest sector in Scottish Ag (26%)

11. Quality Assurance Scheme for Scottish red meat
22 Years – oldest and premier scheme of its kind
The concept – to have a robust audit system
providing reassurance to the consumer that
products carrying the blue rosette are produced to
the highest standards
Funded by Levy rates paid by producers

12. To carry Scotch and PGI labels all animals must
be born, reared and slaughtered in accordance
with the QMS assurance scheme
PGI since 2003 (protected geographical
indication)
Traceability of product is key and there is an
integrated PGI checker system used by all
auction markets and abattoirs

13. Extensive research has been carried out to
establish what the consumer wants in order to
specify assurance criteria
Work also carried out with SSPCA to approve
standards

14. Focused on building the logo brand
• Tier 1 Supermarket
• Tier 2 Butchers and direct sales
• Tier 3 Restaurants & Retail
• Tier 4 Export
Different types of marketing to different outlets but
generally building high quality, extensively
produced, hormone free, traceable produce

15. QMS here to build reputation within markets
Get behind the label
Great quality of taste
International launches - brand promotion in
marketplace
Tasty „til Tuesday Initiative
“Perfect steaks and roasts” cooking apps