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#BeGoodBeSocial @shelterscotland
                @conradr
So what on earth is Foursquare?




#BeGoodBeSocial @shelterscotland
                @conradr
Why Foursquare?



#BeGoodBeSocial @shelterscotland
                @conradr
#BeGoodBeSocial @shelterscotland
                @conradr
How did we do it?



#BeGoodBeSocial @shelterscotland
                @conradr
Roll VT!



#BeGoodBeSocial @shelterscotland
                @conradr
#BeGoodBeSocial @shelterscotland
                @conradr
The Specials



#BeGoodBeSocial @shelterscotland
                @conradr
The Specials



#BeGoodBeSocial @shelterscotland
                @conradr
The       Badges



#BeGoodBeSocial @shelterscotland
                @conradr
The Badges

                     Thanks to @stinajones

#BeGoodBeSocial @shelterscotland
                @conradr
The       Badge give away


 Can you name an official Foursquare badge?

#BeGoodBeSocial @shelterscotland
                @conradr
The Website
4sq.shelter.org.uk



#BeGoodBeSocial @shelterscotland
                @conradr
Track your
 progress


#BeGoodBeSocial @shelterscotland
                @conradr
What was the response?



#BeGoodBeSocial @shelterscotland
                @conradr
Maaaasssiiiivvvee online response!



#BeGoodBeSocial @shelterscotland
                @conradr
Shops are more engaged.



#BeGoodBeSocial @shelterscotland
                @conradr
What about actual check ins?



#BeGoodBeSocial @shelterscotland
                @conradr
Brand awareness



#BeGoodBeSocial @shelterscotland
                @conradr
So, What did we learn?
      Common pitfalls
         •   No Employee training
         •   Lame Specials
         •   Get the basics right
         •   Ignore the mayor
         •   Doing it just because you can

#BeGoodBeSocial @shelterscotland
                @conradr
What next?



#BeGoodBeSocial @shelterscotland
                @conradr
Thank you!
     Questions?


#BeGoodBeSocial @shelterscotland
                @conradr
Workshop – Crowd source a campaign

 In your groups choose one of the mentioned
 business / charities and discuss ideas on how
 they can create their own 4SQ campaign.

 One person then feedbacks key points
 and we can discuss as a group how it could work.

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Conrad Rossouw - Shelter Scotland x Foursquare - Be Good Be Social Edinburgh Nov 2011