My presentation for the MBA course of Corvinus from 27th November, 2012

1. SOCIAL MEDIA
SOCIAL MEDIA
Balázs Tőrös
Balázs Tőrös
Head of Concept Team,
Head of Concept Team,
Fastbridge
Fastbridge

2. WHAT IS
SOCIAL
2
MEDIA?

3. Social media is like teen sex. Everyone wants to do it. No one
Social media is like teen sex. Everyone wants to do it. No one
actually knows how. When finally done, there is surprise it's
actually knows how. When finally done, there is surprise it's
not better. --Avinash Kaushik, Google
not better. Avinash Kaushik, Google
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4. WHAT IS SOCIAL MEDIA?
 a group of web- and mobile-based technologies and
applications that build on the ideological and
technological foundations of Web 2.0, and allow the
creation and exchange of user-generated content
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5. Technology is shifting power away from the editors, the
Technology is shifting power away from the editors, the
publishers, the establishment, the media elite. Now it’s the
publishers, the establishment, the media elite. Now it’s the
people who are taking control. --Rupert Murdoch
people who are taking control. Rupert Murdoch
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6. CLASSIFICATION SCHEME
 collaborative projects | Wikipedia
 blogs and microblogs | Twitter
 content communities | YouTube
 social networking sites | Facebook
 virtual game and social worlds | World of Warcraft, Second Life
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7. MOBILE SOCIAL MEDIA
 space-timers
 location and time sensitive
 space-locators
 only location sensitive
 quick-timers
 only time sensitive
 slow-timers
 neither location, nor time sensitive
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8. IS MOBILE THAT IMPORTANT?
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9. IS MOBILE THAT IMPORTANT?
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10. FUN FACTS
FUN FACTS
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11. GOT A MINUTE?
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12. FACEBOOK IN HUNGARY
 4 257 980 users
 #40 country in the world
 42% of population
 69% of online population
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13. INSTRUCTIONS
INSTRUCTIONS
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14. DISCLAIMER
 this is a no-bullshit presentation,
but you won’t be experts listening to it
 social media is not for everyone
 social media is not a magic weapon
 social media is not free
 there are no bullet-proof practices
 social media is mostly trial & error
14  common sense is the best advisor

15. THE BIG PICTURE
THE BIG PICTURE
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16. No man is an island,
No man is an island,
Entire of itself.
Entire of itself.
Each is a piece of the continent,
Each is a piece of the continent,
A part of the main. – John Donne
A part of the main. – John Donne
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17. 17

18. (THE NOT SO SECRET) INGRIDIENTS
IDEA
INTERACTION
INTELLIGENCE
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19. THE IDEAL IDEA
EXCHANGE VALUES
ENTERTAIN
EDUCATE
ENGAGE
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20. ENTER THE DRAGON
ENTER THE DRAGON
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21. PRINCIPLES OF SOCIAL MEDIA
 listening
 content
 engagement
 ads
 measurement
 workflow and automation
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22. LISTENING
LISTENING
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23. BUZZ MONITORING
 posts, tweets, blog entries, comments
 everything that is publicly available
 insight development
 identification of customer experiences
 location of opinion-leaders
 scouting of brand evangelists
 crisis management
 tool: Google Alerts, Replise, etc.
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24. CONTENT & ENGAGEMENT
CONTENT & ENGAGEMENT
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25. WHAT PEOPLE EXPECT?
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26. WHAT PEOPLE EXPECT?
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27. WHAT PEOPLE EXPECT?
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28. CONVERSATION COMPANY
CUSTOMER EXPERIENCE
CONVERSATION
CONTENT
COLLABORATION
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29. CONTENT STRATEGIES

30. COMMON
SENSE
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31. CHOOSE YOUR CHANNELS!
CHOOSE YOUR CHANNELS!
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32. CHOOSE YOUR CHANNELS!
 Facebook is like quicksand
 don’t go „All in” on Facebook
 try to harvest data
 make your fans YOUR fans
 think of exit strategies
 find alternatives
 there are not many
 Twitter, Instagram, Pinterest, Foursquare
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33. (SOCIAL) ADS
(SOCIAL) ADS
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34. MEASUREMENT
MEASUREMENT
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35. MEASUREMENT
 define social media specific
key performance indicators
 # of Likes
 # of YouTube subscriber
 % of positive mentions
 or introduce real ROI
 every resource has a value
 return means real money
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36. AUTOMATION AND WORKFLOW
AUTOMATION AND WORKFLOW
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37. CONTACT
balazs.toros@fastbridge.hu
facebook.com/bazska
twitter.com/bazska
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