- Adobe Kickbox - example of Lean Startup training - reflection on implementation Lean Startup in a corporate world

1. Bartosz
Janowicz
Warsaw,
March
5th,
2015

2. THANKS
for
your
help
in
organizing
the
meetup
J

3. Agenda
• Let’s
meet
• Example
of
open-­‐source
innovaKon
kit
-­‐
Adobe
Kickbox
• Discussion
on
key
issues
concerning
the
implementaKon
of
Lean
Startup
innovaKons
in
a
corporate
world
• What
next?
–
topics
suggesKon
for
the
next
meetup

4. A
few
words
about
me…
• Since
1997
–
trainer
(experKse
in
creaKve
thinking,
team
work,
leadership
skills,
interpersonal
communicaKon)
• October
1999
-­‐
September
2014
–
working
for
corporaKons
(including
11
years
as
an
HR
manager/expert,
3
years
as
a
trainer/
consultant)
• Since
June
2013
–
startups’
coach/mentor/
trainer
in
Warsaw,
Wroclaw
and
Poznan
• Since
October
2014
–
freelance
business
consultant
(experKse:
business
models
innovaKons,
Lean
Startup,
facilitaKons,
team
work
effecKveness)

5. Let’s
meet
• What’s
your
name?
• What’s
your
occupaKon?
• What
experience
in
corporaKons
do
you
have?
• What
has
interested
you
in
my
meetup?
• What
are
you
interested
in?

6. InnovaKon
process
at

7. Now
-­‐
open
source
h_ps://kickbox.adobe.com/

8. BEFORE…
6-­‐12
products
a
year
100
000
–
1
mln
USD
for
each

9. Ader
20
months
of
using
Kickbox
Several
hundred
projects
for
less
money
than
12
of
them
previously

10. Result:
59
out
of
60
kept
the
box
• Focus
on
creaKng
innovators,
not
innovaKons
• GOAL:
Increase
„failure
rate”
• Treat
like
a
product,
not
a
program
• 2d
workshop
+
Red
Box
• First
experimental
workshop
for
60
employees
– goal:
10
out
of
60
keep
the
box

11. Survey:
„What
stops
you
from
being
innovaKve?”
Box
helps
remove
barriers

13. Be
CEO
of
an
idea
–
1000$
pre
paid
credit
card

14. Process
–
reference
cards
and
other
tools

15. Begins
with
moKvaKon

16. Alignment
of
work
and
personal
objecKves
• What
personally
meaningful
goals
will
a
successful
innovaKon
project
help
you
achieve?
Why
are
you
starKng
this
innovaKon
project?

17. IdeaKon
begins
with
inputs
and
insights

18. ObjecKve:
to
generate
bad
ideas

19. Input
Insight
1.
From
inside
the
company
• Mission
statement
• Strategic
objecKves
• Manager
or
group
KPIs
• Discussions
with
co-­‐workers
(in
groups
and
fields
of
experKse)
2.
From
outside
the
company
• General
and
industry
news
sources
• Research
and
technology
papers
• Trend-­‐spomng
websites
• ConversaKons
with
potenKal
customers
3.
InspiraKons
Music,
art.,
architecture…
1.
AcKve
Observing
Through
different
eyes
2.
Ask
different
Asking
deep
quesKons
• Why
it
it
this
way
instead
of
another?
• How
could
it
be
different?
• What
would
‘perfect’
look
like?
• What
quesKon
no
one
has
ever
asked?
3.
Divergent
Thinking
Shiding
perspecKves:
• deconstruct,
• change
scale,
• scope,
• sequence,
• Kme,
• value

20. Improving
ideas
by
compressing,
combining,
refining
and
evaluaKng

21. 1. Capture
an
idea
in
a
consistent
product
statement:
„A
<product/service
descrip1on>
for
<target
customer>
that
<key
value>
enabling
<primary
benefits>
unlike
<exis1ng
alterna1ves>”
2.
Combine
Can
any
ideas
be
logically
combined?
3.
Complete
Canvas
• Is
it
compelling?
• Find
the
„Wow”

22. 4.
Evaluate
on
the
Kickbox
Scorecard
5.
Refine
ideas
and
select

23. Validate:
• The
problem
• The
soluKon

24. Complete
6
acKons
o Interviews
with
potenKal
customers
o Create
a
product
website
o Test
5+
value
props
in
web
ads.
IdenKfy
the
best
click-­‐thru
performer
o Drive
250+
visitors
to
the
site
with
ads
o Get
25
or
more
visitors
to
express
interest
or
engage
o Review
validaKon
data
with
Kickbox
mentor

25. What
to
have
your
photo
retouched?

26. 4000
visitors
9%
uploaded
photos
2.7%
interested
in
paying
1,99$
per
image
What
price
per
photo
would
be
ok?

27. Do
you
know
Photoshop?
Wanna
earn
some
money?
Do
you
want
to
earn
1,99$
per
retouched
photo?
600
unique
visitors
22%
showed
intent
25%
completed
a
task

28. Refine
hypothesis

29. Complete
4
acKons
o Develop
hypothesis.
Change
your
experiment
to
test
this
hypothesis
(but
keep
screen
shots
of
each
version
of
your
site)
o Drive
100+
more
visitors
that
Level
4
o Get
20+
more
sign-­‐ups
o Compare
to
the
baseline
set
in
Level
4.
Learn
OpKmize
your
idea
by
idenKfying
which
metrics
are
most
central
to
validaKng
the
idea
is
working

30. Bring
experimental
data

31. 1.
Prepare
10
minutes
pitch
for
execuKve
• Structure
(customer,
problem,
mockup,
experiment,
data,
ask)
• Tell
a
compelling
personal
story
• Pitch
your
peers
and
direct
managers
first,
to
ask
them
to
menKon
favorably
to
the
execuKve
2.
Review
it
with
a
Kickbox
mentor
3.
Convince
an
execuKve
to
endorse
your
project
$
• Get
experimental
data
&
learning
• Convince
that
an
idea
is
be_er
than
at
least
one
idea
he/she
is
already
funding

33. Results
for
December
2014
-­‐
1000
innovators

34. Important
to
launch
Kickbox
in
organizaKon
• Build
support
of
senior
leaders
and
exisKng
innovators
• Get
in
sync
• Understand
the
reality
on
the
ground
–
survey
• Get
support
to
do
a
pilot
• Pick
a
date
quickly
Kickbox
as
an
addiKon
to,
not
in
place
of,
tradiKonal
approach

35. Key
issues
concerning
the
implementaKon
of
Lean
Startup
innovaKons

36. 1.
What
makes
Lean
Startup
different
from
• Agile
• Customer
Development
• Lean
• Design
Thinking?
Let’s
discuss

37. Part
of
art,
part
of
science
Design
thinking
InspiraKon
Lean
&
6
sigma
Rigor
Lean
Startup
From
Brant
Cooper’s
workshop
on
Lean
Startup
Conf
2014

38. Some
people
say:
Lean
Startup
=
Agile
+
+
Customer
Development
Lean

39. but,
sKll,
something
is
missing…

40. PROCESS
CULTURE
PEOPLE
HOLDING
ACCOUNTABILITY

41. I
would
say
Lean
Startup
=
Agile
+
+
Customer
Development
Lean
Leadership

42. 2.
Who
should
be
involved
in
implemenKng
Lean
Startup
or
any
innovaKon
in
a
mid/big
organizaKon?
Let’s
discuss

43. Involved
in
implemenKng
Lean
Startup/
innovaKon
• Top
managers
(CEO,
CMO,
CIO)
• ExisKng
innovators
• CFO,
HR
&
Legal
But
the
key
to
long-­‐life
success
of
Lean
Startup
implementaKon
is
to
involve…
…
mid
management

44. 3.
How
to
assess
the
readiness
to
implement
innovaKons?
Let’s
discuss

45. The
readiness
assessment
Customer
empathy
Business
modeling
Bold
inspiraKons
Rapid
experimentaKon
Entrepreneurial
spirit
EDUCATION
ENABLEMENT
EMPOWERMENT
Cross-­‐funcKonal
teams
New
coaching
skills
Internal
process
innovators
Evidence-­‐based
decisions
Experiment
infrastructure
OperaKon
support
InnovaKon
pipeline
Horizontal
organizaKon
design
“Permission”
to
innovate
“Mentor,
not
manage”
From
Brant
Cooper’s
workshop
on
Lean
Startup
Conf
2014

46. 4.
How
to
change
managers?
• Shall
we
change
those
EGO-­‐DRIVEN
managers?
• How
do
they
have
to
change?
• What
do
they
have
to
learn?
Let’s
discuss

47. Change
in
managers
approach
„I’ve
come
up
with
the
plan…
…
and
changing
the
plan
make
me
look
bad”
„Here’s
an
awesome
vision,
I
want
to
inspire
you
what
we’re
trying
to
get,
and
here
are
the
biggest
risks
and
here
are
all
quesKons
we
have
to
answer…
…
and
discovering
problem
will
make
me
look
smart”
PLAN
QUESTION
See
Dan
Milstein
on
Lean
Startup
Conf
2014

48. 5.
If
you
would
be
responsible
for
implemenKng
Lean
Startup
to
your
organizaKon,
what
would
you
consider?
Let’s
discuss

49. SimilariKes
in
implemenKng
Lean
Startup
in
corporaKons
• Develop
employees
skills
-­‐
2
day
training
– Lean
Startup
approach
(including
business
model/lean
canvas)
– Innovator’s
DNA
(quesKoning,
observing,
associaKng,
networking,
experimenKng)
• Remove
barriers
in
innovaKon
• Give
support
– Internal
(and
external)
mentors
(Telefonica,
Adobe)
– InnovaKon
leaders
(Intuit,
GE)
– Forum
to
share
ideas
(Intuit)
• MulK-­‐disciplinary
teams
• Give
the
employees
Kme
to
work
on
ideas

50. What
are
topics
suggesKon
for
the
next
meetup?
Let’s
discuss

51. QuesKons
Let’s
talk:
Bartosz
Janowicz
Lean
Startup
&
InnovaKon
Consultant
CerKfied
Professional
Facilitator
Team
&
Startups’
Coach
Tel.:
+48
604
647-­‐317
b.janowicz@gmail.com