The Megan Summers Foundation provides concise 3 sentence summaries of documents: The document discusses conventions used in real rock magazines that the author's media product follows, such as using bold mastheads and cover lines to catch readers' attention. It represents social groups by using various colors on each page to appeal to both male and female readers ages 16-25. The author would like the magazine to be distributed by Bauer Publishing, which has experience with the genre through Kerrang magazine and could advertise the new magazine to a large market through its multi-channel reach.

1. Megan Summers Foundation
Portfolio
Evaluation

2. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
My magazine follows the conventions of rock magazines such as Kerrang and NME.
Through my product research I found that these magazines generally use:
-A colour scheme of black, white and a bright colour, (blue)
This allows for certain words and sections of the
magazine to be easily noticeable and stand out.
-Bar code, date and price on the front cover
In the bottom right hand corner to make it look authentic.
-Journalistic words like ‘exclusive!’ and ‘win!’
To generate interest in the magazine and the stories inside
-Image using a direct mode of address
Used to simulate interaction between the people in the image and each individual reader.
-Bold, loud masthead
The masthead is usually bold and large to catch the attention of the reader.
The name of the magazine has connotations with music so to make the genre of the magazine
obvious.
-Cover lines are another convention which I used
as they generate interest in the magazine.

3. How does your media product represent
particular social groups?
The colours I used on the front cover of magazine and throughout are different on every page to widen the
demographic of the audience.
The target audience is neither males or females and the colours I have used don’t target a particular
gender, this is because I found out from my questionnaires that both male and females regularly buy
magazines.
However the target audience I did decide to focus on was people who enjoyed rock/indie magazines as I found
out from my market research that magazines like Kerrang and NME which deal with these genres are the ones
that people tend to buy.
Also, when I asked which genre of music people prefer to listen to, these
were the genres people responded most about.
I have decided to make my age group for my target audience 16-25 year
olds as this was the age group which bought magazines the most,
listened to rock/indie music, and paid for the magazines with either
part time or full time jobs.
My magazine will be sold once every month, as everyone I asked said
they would prefer to buy a magazine which has a issue out every week.
The words used aren’t big or complicated and it makes the
magazine less formal so it appeals to the target audience.

4. What kind of media institution might distribute
your media product and why?
The publishing company I would like to distribute my magazine would be Bauer Publishing. They
publish magazines such as Closer and Grazia but they also publish a music magazine of the same
genre as mine, Kerrang, so they would have experience with selling this genre of magazine but
this is the only magazine of this genre which they sell so there is room in the market for another.
The company is large and has a big influence and would have the power to advertise and sell the
magazine to a large market.
They sell over 300 magazines in 15 countries, as well as online, TV and radio stations which
would help while advertising the magazine.
I would like my magazine to be sold in large music shops such as HMV but also in smaller
organisations which only sell music from the rock genre.
They can also be sold in newsagents and other small shops which are easily accessible to my
target audience.