6th BankTech Asia - David Wortley's Presentation

1. Gamification is not Funny
David Wortley- david@gaetss.com

2. Topics
• Gamification basics
• Turning spectators into players
• Impact of enabling technologies
• Mobile Games
• Engaging and motivating sales
• Evaluating the visual channel
• Conclusions
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3. What is Gamification?
Gamification is a process designed to influence actions, behaviours,
characteristics and states through the use of games strategies and
mechanics

4. Gamification is NOT just
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5. Gamification is
Gamification is winning hearts and minds and building relationships
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to achieve strategic objectives

6. What is Gamification?
Every Human Activity can be Viewed as a Game !!

7. Mind-Games

8. Big Players
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9. The Insurance Game
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10. Gamification is a Life Skill
Gamification and the ability/motivation to Gamify is embedded in
the genetic make up of every living creature.

11. Gamification Elements
Scenarios/Narratives
Challenges
Rules
Chance/Uncertainty
Risks
Rewards/Incentives
Penalties
Competition
Exploration
Success/Achievement
Failure
Discovery
Leaderboards
Learning
Development
Skill/Ability
Action/Reaction
Measurement
Feedback
Reflection
Gamification introduces some or all of these elements into
everyday situations

12. Gamification influences behaviour
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Challenges
Goals
Risks and Rewards
Achievement
Personalised

13. Turning Spectators into Players
Strategist
Tactician
Motivator
Coach
Skill
Ability
Motivation
Self-Esteem
Loyalty
Passion
Engagement
Support
Interest
Awareness
Knowledge
Unaware
Independent
Self-sufficient
Growing
engagement,
influence
and commitment

14. Engage Me !
Shifting Expectations

15. Prosumer Phenomenon
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We are all Knowledge Professionals

16. Attention Economy
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17. Gamification and Enabling Technologies
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Technology brings choice,
competition and empowerment

18. Gamification and Enabling Technologies
Telematics provide Gamification tools
to reward positive behaviours

19. Gamification Examples
Gamification empowers,
challenges, develops,
measures, feeds back
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and compares

20. Gamification and Sales Motivation
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21. Evaluating the Visual Channel
Omni-Channel Marketing Research by eDigital Research
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22. Watch this Space
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23. Conclusions
• Gamification is a serious business
• Personalisation is key to relationships
• Disruptive enabling technologies are imminent
• Measurement, feedback and consumer
empowerment are critical
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24. Thanks for Listening
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For more information visit www.gaetss.com or
www.iorma.com