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Trends in Presentation & Delivery
3D, Immersive Virtual Reality, Augmented Reality
Prepared by:
Deni Auclair, Senior Analyst
April 12, 2017
3. Page 3© Delta Think, Inc., 2017. All rights reserved. Proprietary & Confidential.
Definitions
• 3D: Three-dimensional model displaying a picture or item
in a form that appears to be physically present with a
designated structure. - Businessdictionary.com
• Immersive virtual reality: The perception of being
physically present in a non-physical world, created by
surrounding the user of the VR system in images, sound or
other stimuli that provide an engrossing total environment.
- Wikipedia
• Augmented reality – The integration of digital information
with a user's environment in real time, using the existing
environment and overlaying new information on top of it. -
WhatIs.com
14. Page 14© Delta Think, Inc., 2017. All rights reserved. Proprietary & Confidential.
“While new technologies, advances in data analytics, wearables and
other devices offer promise in supporting the development of new
medicines and ways to measure the effectiveness of our therapies,
how we use existing technologies to transform the experience of
explaining our research will also have a meaningful impact – and
innovation, regardless of where it emerges, will create opportunities
to transform how we see the future.”
Adriana Karaboutis, EVP, Technology and Business Solutions
May 12, 2015
Biogen blog: https://www.biogen.com/en_us/about-
biogen/perspectives/perspectives-augmented-reality.html