The holidays present small business owners with a great opportunity to increase their sales. That being said, it can't happen without proper planning. This infographic from small business loan provider Balboa Capital is designed to help business owners can get ready for the busy holiday season. The infographic features a helpful holiday checklist and marketing tips for small business owners. Also included are holiday shopping trends, data, and predictions for the final months of the year.

1. PREPARE YOUR
SMALL BUSINESS
FOR THE HOLIDAYS
Expected Retail Sales
from 11/26/15 through 12/25/15
$630 Billion
$802
Average Amount that
Shoppers Spent on Holiday
Gifts and Decor in 2014
'TIS THE SEASON
FOR SHOPPING
$102 Billion
Total Online and e-Commerce
Sales During the 2014 Holidays
87 Million
Number of Shoppers on
Black Friday in 2014
$51 Billion
Black Friday Weekend
Sales in 2014
Of Shoppers Will Buy
Items For Themselves
During the Holidays
3.7%Estimated
Increase in 2015
Holiday Sales
50%
6Number of Consecutive Years
that Annual Consumer
Spending has Improved
Holiday Shoppers Are Gearing Up
To Spend Big In 2015
MAKE YOUR LIST,
CHECK IT TWICE
Helpful Holiday Tips for Small Business Owners
Offer Promotions and Incentives
Stock Up on Inventory
Get Your Website Holiday Ready
Hire Part-Time Employees
Offer Free or Discounted Shipping
Extend Business Hours
Add Festive Decor to Your Business
Small Business
Holiday Checklist
SMALL BUSINESS
MARKETING IDEAS
More Ways to Engage Your
Customers and Drive Holiday Sales
Run a Social
Media Contest
Promote Holiday
Sales Online
Send Holiday-
Themed Emails
Host a Holiday
Kick-Off Event
Offer a Free Gift
With Purchase
HOLIDAY SHOPPING
HABITS ARE CHANGING
What You Need to Know
About Today's Holiday Shoppers
50%
Of Americans Begin Holiday
Shopping in November
38%
Of Shoppers Look for
Retailers that Offer Free
Shipping
1 in 3
Shoppers Look for
"Doorbuster" Sales
1 in 5
Millenials (18-29 Year Olds)
Shop on Black Friday
18%
Of Shoppers Will Open a
Store Credit Card to Receive
a Discount
65%
Of Shoppers Look for
Coupons on Mobile Devices
Sources: National Retail Federation, U.S. Commerce Department,
RetailNext, eMarketer, Bronto Software e-Commerce Survey
This infographic was produced by Balboa Capital, a leading direct
lender that provides small business loans, equipment financing,
equipment vendor financing, commercial financing, and franchise
financing.
Visit www.balboacapital.com today