B2C storytelling has a long history and stable. Think Don Draper of Mad Men, which was basically tell good stories (and act less intoxicated than it was supposed to). But B2B? It is harder to reach good examples of successful marketing companies to other companies with an interesting history of the brand.
2. ï B2C storytelling has a long history and stable. Think
Don Draper of Mad Men, which was basically tell good
stories (and act less intoxicated than it was supposed
to). But B2B? It is harder to reach good examples of
successful marketing companies to other companies
with an interesting history of the brand.
And while going to get away with it before, B2B
landscape is changing, thanks in part to the rise of
Millennials in influential positions B2B.
3. ï The story not only for the B2C, however, despite the fact that many
B2Bs make the mistake of thinking it. In fact, other companies are
so susceptible to his stories moving, as consumers, especially
because in the end, is still faced with one or a group of decision -
makers. And with so many myanmar B2B newcomers rise from the
edge in branding, the history of the brand has become one of the
most important assets of a B2B marketing giant players and
neophytes.
ï Here are five brands that are completely killed with their storytelling
of this year. If you want to amplify their marketing efforts and attract
customers and clients like never before, take a page from their
book.
4. ï Kickstarter is a god when it comes to inbound
marketing. Why? Because their efforts they are based
on the idea that users tell stories that consumers who
donate campaign to see carried move. The stories are
all Kickstarter ago, and even his own story - We help
people to tell their stories - it's pretty compelling. This is
a classic example of a site that uses the connection to
speak directly with the core businesses and consumers.
The result? An insane number of successful campaigns
and ever-growing value.
5. ï You do not think of LinkedIn as a B2B marketing engine,
but oh, it is. This is not the same as the place to help
other B2B marketers (who does, and regular users). No,
LinkedIn is a business that service business par
excellence. It helps companies build a brand, to connect
to each other, the market effectively and get the big
conclusions. And it does all this by saying a very simple,
but very compelling story: We connect people better
than anyone. Lesson: Find your bailiwick, and refuse to
stop talking about it.
6. ï Salesforce is a B2B through serving other companies with
tools that help them sell, market and analyzed. At the top it
has an excellent service, which tell a story that is hard to
ignore.
ï Well, actually, they do not say. They allow their customers
to do so. Although this is not a new trick - it is the basis of
most of the marketing of witnesses there - really mastered
this technique and turned it into an art form with their
success stories. In addition to a full review of the
experience of each client (no more quote here!) They also
showcase a several-minute of video.
7. ï In an effort to increase their marketing efforts, Zendesk launched a
campaign, which was completely new to the world of marketing and
at the same time, tried and true: a fake story. Of course, marketers
create false stories all the time. The world is full of false
advertisements evidence that whole narrative, but Zendesk has
taken a different approach.
ï They made a band called Zendesk Alternative was formed with
semi-grungy musicians and a special website. Predicated on the
idea that the only group is good enough to be labeled as an
alternative to Zendesk is a fading rock band called, curiously
enough, Zendesk Alternative, the site brought tons of traffic to a
real company. Talk about rocking.
8. ï Cisco Systems, company extremely influential
California-based technology, uses the story perfectly, to
highlight its brand, its experience and ongoing efforts to
stay at the cutting edge of digital and technology. But
perhaps one of the best things to do is tell a story.
Consider this announcement, or words of Tim Washer,
Sr. Marketing Manager of Social Media: "When I can not
find compelling statistic to support my argument
statistics, I have to invent one: 73 percent of people who
read B2B blogs are people. " Be funny, honey. It works.