Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, NY United States
Beruf
Vice President, Global Integrated Content Solutions
Branche
Writing / Publishing
Webseite
www.economist.com
Info
I've spent my career at the intersection of content, technology and brand-building. Throughout, I've adopted disruptive trends to build and market content-based B2B brands, including a 10-year run as publisher of The McKinsey Quarterly, McKinsey's online and offline journal of business management.
I started in publishing but quickly left the traditional path, embracing the digital revolution from its beginning: First in the early days of online tech publishing as Editor-in-Chief of TechWeb in the mid-'90s, then through the insanity of founding an e-commerce start-up (group buying, sadly long before its recent resurgence) at the height of the first bubble, and through a 10-year stint a..
Tags
digital marketing
content marketing
marketing
branded content
disruption
native advertiising
brands as publishers
content
thought leader
thought leadership
publishing
futureof
eiu
research
b2b
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(3)Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, NY United States
Beruf
Vice President, Global Integrated Content Solutions
Branche
Writing / Publishing
Webseite
www.economist.com
Info
I've spent my career at the intersection of content, technology and brand-building. Throughout, I've adopted disruptive trends to build and market content-based B2B brands, including a 10-year run as publisher of The McKinsey Quarterly, McKinsey's online and offline journal of business management.
I started in publishing but quickly left the traditional path, embracing the digital revolution from its beginning: First in the early days of online tech publishing as Editor-in-Chief of TechWeb in the mid-'90s, then through the insanity of founding an e-commerce start-up (group buying, sadly long before its recent resurgence) at the height of the first bubble, and through a 10-year stint a..
Tags
digital marketing
content marketing
marketing
branded content
disruption
native advertiising
brands as publishers
content
thought leader
thought leadership
publishing
futureof
eiu
research
b2b
Mehr anzeigen