Café Columbia is a proposed start-up coffee house and drinks bar located in the food court of Park Towers Mall in Karachi, Pakistan. It aims to offer high quality hot and cold beverages at competitive prices to meet demand from middle to higher income customers. The business will be owned equally by two partners and incorporate a variety of espresso, snacks, smoothies, kahva, and starters. Financial projections estimate $700,000 in startup costs and over $3.5 million in annual revenue by the third year of operations. Competitors include Café Fresh and Indulge, though Café Columbia aims to distinguish itself through unique products, efficient service, and emphasis on nutrition.

1. Café Columbia!
PRESENTED BY
SALMAN SIDDIQ
MBAEV/3-09/023
PRESENTED TO
SIR FARRUKH MIAN

2. Objectives
Mission
Company Summary
Company Ownership
Start-up Summary
Main Competitors
Strategy and Implementation
Management Summary
Financial Plan

3.  To be in the top cafés of Karachi by creation of unique,
innovative and healthy products.
 To exceed over 3.5 million in annual revenue.

4. Café Columbia aims to offer high quality hot and cold
beverages varieties at a competitive price to meet the demand
of the middle- to higher-income local market area residents.

5. Café Columbia is a start-up drinks bar and
coffee house establishment located in food
court at Park towers mall Karachi. Along with
hot and cold different varieties of Espresso,
snack, smoothies, kahva, starters would also be
served.

6. Café Columbia is incorporated in food court at
Park Towers Mall Karachi. Its two partners equally
own it.

7. Startup Expenses Requirements
CONSTRUCTION
Site Design, Architectural Plan 50,000
Electrical, Lighting 10,000
LEGAL
Legal 10,000
MARKETING
Opening Marketing/Advertising 50,000
OFFICE
Computer, Printer 15,000
Telephone, Fax, Stationary 10,000
APPLIANCES
Preparation Equipment 15,000
Blenders 10,000
Microwaves 15,000
Panini Makers 10,000
Coffee Machine 100,000
Food Display case 20,000
Disposable cups/lids 15,000
TOTAL STARTUP EXPENSE 330,000
STARTUP ASSET
Cash required for daily operation 370,000
TOTAL REQUIRMENTS 700,000

8. Café Fresh
Indulge
Chaha Piru

9. Analysis of Competitor
` Columbia Café Fresh Indulge
Price Medium High High
Promotion High Medium Low
Product Range High Low Medium
Quality/Hygiene High High Medium
Provision Of Yes No No
Nutrient content
Details
Service Medium Low Medium
Ambience Good Good Good

12. Espresso Traditions Price Drinks Price
Espresso 100 Mint Cooler 90
Cappuccino 150 Chilled Bug 170
Café Latte 135 Summer Cyclist 85
Cafe Mocha 170 Apple Ala mode 150
Café Americano 90
Cold Beverages Price Tea / Kahva
Frozen Cappuccino 185 Tea 60
Farrpuccino 200 Kahva 65
Ice Berg Mocha 195 Kahva (Cardamon) 75
Café Latte 175
Extras Price
Additional Shot 35
Additional Syrup 35

13. The key element of our strategy is to reach our targeted
customers which are Middle to Upper – Middle.

14. Sales Strategy
Reduce customer waiting time.
Create efficient product ordering.

15. 3500000
3000000
2500000
2000000 Sales
1500000 Gross Margin
Net Profit
1000000
500000
0
2011 2012 2013

17. Taha Amin
MBA in Marketing & Managment
Iqra University (IU)
Working at HBL as a Marketing Executive
Salman Siddiq
MBA in Finance
Dadabhoy Institute of Higher Education
Experience of finance and administration in the related field.

18. Per month salary Per month salary Per month salary
No of Employees for FY 2011 in for FY 2012 in for FY 2013 in
Rs Rs Rs
Coffee Maker 1 13000 15000 15500
Snacks Maker 1 15000 16800 17500
Cook 1 10000 12000 13500
Drink Maker 1 12000 13000 14000
Cashier 2 8000 each 10000 each 11000 each
Total 06 66000 76800 82500

20. Pro Forma Profit and loss Statement
FY 2011 FY2012 FY2013
Sales
2,250,000 2,750,000 3,500,000
COGS
350,000 400,000 500,000
Gross Margin
1,900,000 2,350,000 3,000,000
Expenses
Payroll 792,000 921,600 990,000
Rent Expense
500,000 600,000 750,000
Other Expenses
Service Charges
200,000 250,000 300,000
Marketing Expenses
30,500 34,900 49,000
Total Operating Expense
1,472,500 1,756,500 2,039,000
Profit before Interest and Taxes
427,500 593,500 961,000
Taxes Incurred
12,500 15,000 20,000
Net Profit
415,000 578,500 941,000

21. 1000000
900000
800000
700000
600000
500000 FY 2011-14
400000
300000
200000
100000
0
FY 2011-12 FY 2012-13 FY 2013-14

22. 60000
50000
40000
30000 FY 2011-12
20000
10000
0
JUL SEP NOV JAN MAR MAY

23. Thank you.
Location
Concept & Design
Organization
Dadabhoy Institute of Higher Education
Salman Siddiq
Café Columbia
(Hill Park Campus)