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Product and service strategy

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Babasab Patil
Babasab Patil

The document discusses strategies for product and service offerings, including modifying an organization's offering mix through additions that are consistent with existing offerings and have viable market niches. It also describes the new offering development process of idea generation, screening, business and market analysis, and commercialization. The life-cycle concept of introduction, growth, maturity, and decline is explained. Branding and positioning strategies are also summarized, along with types of brand growth strategies.

Business
1 von 10
Chapter 5 Product and Service Strategy and Brand Management
The Offering Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object]
Modifying the Offering Mix ,[object Object],[object Object],[object Object],[object Object]
New-Offering Development Process Idea Generation / Screening Business Analysis Market Testing Commercialization
New-Offering Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Idea Generation and Screening
New-Offering Development Process Business Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life-Cycle Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Offerings and Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Growth Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Brand New Brand Strategy Fighting/Flanker Brand Strategy Brand Extension Strategy Line Extension Strategy

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