Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

BTO2017 | TEN - Growing Tourism - Hjalti Baldursson - Bokun

659 Aufrufe

Veröffentlicht am

Day TWO BTO2017 | TEN
Giovedì 30 novembre
FOCUS Hall

Double Digit

https://www.buytourismonline.com

Keynote Speaker
Hjalti Baldursson Bokun
Stefano Zeni GTA
Nicola Delvecchio Teamwork

Veröffentlicht in: Reisen
  • Als Erste(r) kommentieren

BTO2017 | TEN - Growing Tourism - Hjalti Baldursson - Bokun

  1. 1. Growing tourism How technology is changing the distribution landscape for Tours and Activities
  2. 2. Hjalti
  3. 3. Tours & Activities Fastest Growing Tourism
  4. 4. 30% YEAR ON YEAR GROWTH
  5. 5. EVERYONE IS ONLINE!
  6. 6. Online sales are taking over! 23 % 43% 67% 83% 2014 2015 2016 2017
  7. 7. Bookings 48 hours or less before departure 85%
  8. 8. Distribution Channels
  9. 9. Cross-selling from local partners 33%
  10. 10. CROSS SELLING LARGEST SALES CHANNEL
  11. 11. 65% Suppliers with cross-selling contracts
  12. 12. Supplier differentiation
  13. 13. Combo tours 2
  14. 14. 15% Combo Products
  15. 15. Accommodation 9% of total bookings > Global OTAs
  16. 16. Distribution platform for the major resellers … and many more
  17. 17. What if my products were sold in 200 websites?
  18. 18. Is it really this simple?
  19. 19. Everyone is ONLINE!
  20. 20. Why is tourism growing?
  21. 21. Why is tourism growing? Everyone is online
  22. 22. Why is tourism growing? Great product offering
  23. 23. Why is tourism growing? Great visibility of products
  24. 24. Why is tourism growing? Happy tourists!
  25. 25. THE NEW DISTRIBUTION LANDSCAPE FOR TOURS AND ACTIVITIES Stefano Zeni, Head of Commercial Management and Destinations Services GTA
  26. 26. Powering Global Travel 58,000+ Hotels in 8,000+ destinations & 180 countries 16,500+ Tours, Activities & Transfers in 1,000+ destinations 25,000+ bookings made every day 50,000+ clients in over 130 countries
  27. 27. Fragmented market No consolidation Local operators Technology gap Last minute bookings In-destination purchasing decision Traditional distribution How technology can streamline Tours & Activities distribution ?  Increase local suppliers visibility  Capture last minute bookings  Maintain sustainable growth  Enhance travellers’ experience  Provide competitive advantage Tours and Activities challenged landscape today
  28. 28. OUR VISION: Make Distribution easy for our partners
  29. 29. Connecting the Travel Industry 58,000+ Hotels 16,500+ Tours & Activities 50,000+ clients
  30. 30. Connecting the Travel Industry tomorrow 58,000+ Hotels 16,500+ Tours & Activities 50,000+ clients
  31. 31. Let’s grow the pie hjalti@bokun.io stefano.zeni@gta-travel.com

×