This document discusses the importance of taking development teams on the UX journey. It describes three types of users - experts, willing adopters, and mainstreamers. Mainstreamers are the vast majority who use technology primarily to get jobs done, not for its own sake. The document recommends techniques for development teams like using heuristics in development processes, providing solid design principle examples, observing users, and taking teams to usability testing. The overarching goal is to coach teams and establish design standards to promote consistency that makes sense for developers.

1. Taking your dev team on the UX journey

2. Adriaan Fenwick
UI/UX Designer
!
@adriaanfenwick
www.designandux.com
www.bsg.co.za

3. Taking your dev team on the UX journey
Why is it important?
#BSGUXD

4. Simple and Usable
web, mobile and interaction design
by Giles Colborne

5. Three types of users
!
Experts
Happy to explore your product or service and to
push the limits of what it can do.
!
Willing adopters
Tempted to use something more sophisticated, but
they're not comfortable playing with something
entirely new.
!
Mainstreamers
Don't use technology for its own sake; they use it
to get a job done.

6. Three types of users
!
Experts
Happy to explore your product or service and to
push the limits of what it can do.
!
Willing adopters
Tempted to use something more sophisticated, but
they're not comfortable playing with something
entirely new.
!
Mainstreamers
Don't use technology for its own sake; they use it
to get a job done.
Developers
Vast majority of people

7. “Experts often want features that would horrify mainstreamers”
- Simple and Usable by Giles Colborne

8. “Simpler than a bike, until you try to ride it”
- Simple and Usable by Giles Colborne
Not that kind of simple

9. Project team

10. Project team
Client

11. Project team
Business
analysts

12. Project team
Project
manager

13. Project team
Developers

14. Project team
UX designer

15. Project team
Users

16. Project team
Users
Developers
UX designer

17. Key techniques
#BSGUXD

18. Heuristics

19. Heuristics
Visibility of system status
10 Usability Heuristics for User Interface Design. Jakob Nielsen http://www.nngroup.com/articles/ten-usability-heuristics/
Match between system and the real world
User control and freedom
Consistency and standards
Error prevention
Recognition rather than recall
Flexibility and efficiency of use
Aesthetic and minimalist design
Help users recognise, diagnose, and recover from errors
Help and documentation

20. Developers
Sprint
Backlog
Select a set
of stories
SCRUM an extremely high level view
Release
Sprint planning
Sprint review

21. Developers
Sprint
Backlog
SCRUM an extremely high level view
Definition of
done
Insert ______ here!heuristics Release
Sprint planning
Sprint review
Select a set
of stories

22. Developers
Every day at standup

23. Solid examples
#BSGUXD

24. Design principles

25. Examples
1. Automated
2. Simple and intuitive
3. Flexible
4. Generate insights from historical data
5. Stricter controls
Source: http://www.flickr.com/photos/lawley/369315502/
These principles become the
beacons for navigating decisions

26. Observe & analyse

28. Connect the dots

29. Share…share…share…

30. It doesn’t exist -
if it’s only in your head or on your computer.

31. It doesn’t exist -
if it’s only in your head or on your computer.

32. Remember your readers are users -
users don’t read…so tell a story with your
data that’s easy to understand

33. Take them to usability testing

34. “…but aren’t all users like me?”
Source: http://www.flickr.com/photos/21202433@N08/8524623559/

35. “Wow, I never thought they’d do that”

36. Design standards document

37. Blueprints to consistency in a way
that makes sense to your
development team

38. Coaching
Bonus

39. “Simpler than a bike, until you try to ride it”
- Simple and Usable by Giles Colborne
Not that kind of simple
STOP

40. Walking encyclopaedia Over-share
Explain why Mention the user Repeat
DID YOU KNOW? 553
EXPERTS OFTEN WANT
FEATURES THAT
WOULD HORRIFY
MAINSTREAMERS.
Be that guy
#BSGUXD

41. Summary

42. Summary
Heuristics
Design principles
Observe & analyse
Share…share…share…
Take them to
usability testing
Design standards
document
Coaching

43. The way
#BSGUXD

44. “The consumerisation of IT has impacted many layers within organisations,
from user expectations to mobility strategy, requiring a fundamental shift in
the selection and adoption of technology. However less than 37% say it is
currently a critical part of their application development process.”
- Consumerisation changes user expectations, by IT-Online
#BSGUXD

46. #BSGUXD
@adriaanfenwick
www.designandux.com
@bsgafrica
www.bsg.co.za
Stay in touch