Guerrilla e marketing - Tewkesbury - July 2010
•Als PPT, PDF herunterladen•
0 gefällt mir•402 views
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Ähnlich wie Guerrilla e marketing - Tewkesbury - July 2010
Ähnlich wie Guerrilla e marketing - Tewkesbury - July 2010 (20)
Mehr von Business Link South West - Events
Mehr von Business Link South West - Events (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Guerrilla e marketing - Tewkesbury - July 2010
- 1. Guerrilla e-marketing Join the r-evolution
- 7. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG
- 9. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G
- 11. Is your site ready? The right name The right site
- 13. Choosing a name – The Good www.diy.com www.bbc.co.uk www.cadbury.co.uk www.wispa.co.uk www.formula1.com www.tesco.co.uk
- 14. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk
- 15. Choosing a name – The Ugly www.speedofart.com
- 16. Choosing a name – The Ugly www.whorepresents.com
- 17. Choosing a name – The Ugly www.penisland.net
- 18. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?
- 19. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION
- 20. Marketing – what we know In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …… .however, this is the traditional view in a pre-internet world!
- 21. Marketing – what we know Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing
- 22. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search
- 24. Social Networks Business Networks
- 26. Facebook – The Big Daddy
- 28. Online Networks – How www.facebook.com
- 29. Social Networks – Build your profile
- 35. Business Networks – 6 Degrees of Separation
- 41. Viral Marketing – How & Why 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m
- 42. Viral Marketing
- 48. Video Marketing
- 49. Video Marketing
- 50. Social Networks – YouTube case study www.beadsbylili.com North Wilts based (Chippenham) Launched November 2005 Selling beads for jewellery on line Working from home Features self produced video tutorials Videos posted to YouTube Was a “featured video” on global YouTube home page Video views jumped from 24,499 to 232,389 in 24 hours Website visitors jumped from 200 / day to 3,000 per day for 3 days
- 52. Your Video Video Marketing
- 55. Email Marketing
- 57. Why Email Marketing? It’s Not Expensive
- 59. Why Email Marketing? It’s Effective
- 60. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C Acquisition 100% 91% 29% 27% 6% B2C Retention 100% 91% 32% 28% 12% B2B Acquisition 100% 88% 32% 25% 4% B2B Retention 100% 90% 37% 30% 13% Source – DMA Email Marketing Benchmarks Survey
- 61. Why Email Marketing? $1 Invested $45.00 generated Source – DMA Email Marketing Benchmarks Survey $15.05 for other routes
- 65. Email Marketing – Measure by Measure
- 71. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say
- 72. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing
- 73. Blogging – Where www.blogger.com www.wordpress.com www.typepad.com www.movabletype.com
- 75. TWITTER
- 76. Twitter in Plain English www.youtube.com/watch?v=ddO9idmax0o
- 77. Twitter – This year’s Media “Big Thing”?
- 78. Twitter – Who International companies Cisco IBM Dell Informational Services Nasa Marketing Donut Startup Donut Respected News Services BBC CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears Small Businesses William Grant – FoxGrant Warren Cass – Business Scene Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting Politicians Don Foster Jacob Rees-Mogg Kerry McCarthy Duncan Hames 105m Businesses and Individuals
- 80. Twitter – How Go to www.twitter.com
- 81. Twitter – How Write a short profile
- 82. Twitter – How Find People to Follow
- 83. Anything Twitter – What to Tweet
- 84. Twitter – Updating 140 Characters only Applications SMS Web Email iPhone SmartPhone
- 85. Twitter – In Business
- 87. What the hell is social media – in 2 minutes http://www.youtube.com/watch?v=QLd9q88ohUs
- 88. Andy Poulton Business Link - 0845 600 99 66 www.businesslinksw.co.uk M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You