Business Link's presentation Reputation Management by Anita Syvret

1. Reputation management Anita Syvret

2. Reputation matters

3. “ I want my life back,” Tony Hayward, former BP CEO

4. “ Estamos bien en el refugio, los 33.”

5. Creating an image

6. Protecting an image

7. Protecting an image “ Undermines the faith of ordinary people across the world in the effectiveness of giving to people in their hour of need,” Sir Bob Geldof

8. Exploiting an image

10. Marketing and PR: what’s the difference?

15. PR: giving journalists what they want A good story (and a good picture)

16. People: promotions, leavers, joiners

17. Staff achievements

18. Staff achievements

19. On his bike

20. Retirements

21. New uniforms – or bikes!

22. Refurbishment

23. New premises

24. New premises

25. New shop

26. New image

27. New image, and animal magic!

28. New image

29. New venture

30. New products

31. New contracts

32. Good business news

33. Anniversaries

34. Awards

35. Awards

36. Awards

37. Awards

38. Awards

39. Schools

40. Schools

41. Schools

42. Job swaps and stunts

43. PR stunts

44. PR and marketing stunts

45. PR and marketing stunts

46. Marketing campaigns: good http://video.google.com/videoplay?docid=1731400614466797113# http://www.youtube.com/watch?v=iYhCn0jf46U

47. Marketing campaigns: oops!

48. Fancy that

49. Fancy that