2. Our Agency
• Professional marketing agency supporting our
customers in marketing strategy design and
implementation.
• Professional marketing background and
experience
3. Basic Problems
• Target customer of Hudsons Coffee is not clear
• There is limited additional value for customers
• Marketing place for Hudsons Coffee is also
limited
Source: http://www.hudsonscoffee.com.au/our-drinks
4. RevisedMarketing Communication Strategy
(1)
• New advertisement of Hudsons
Coffee to attract the target
customers
online and focus media to target at office
ladies and businessmen
culture of Hudsons Coffee as a rest place for
tired office ladies and businessmen
6. RevisedMarketing Communication Strategy
(3)
• Public relation
establish its image and reputation
communicate its business culture as a rest
place to its target customer groups
keep a positive relationship with its target
customers groups
7. Communication Tools (1)
• Advertising on the mobile application
such as Yelp and Urbanspoon
Target customers can search for the nearest
Hudsons Coffee store according to their position
and collect the information of Hudsons Coffee by
reviewing other customers’ feedbacks.
Mobile application can send information of
Hudsons Coffee to target customers in the easiest
way.
8. Communication Tools (2)
• Special discount to the membership
card
Special discount can encourage more office
ladies to enjoy benefits from Hudsons Coffee’s
high quality goods.
members of Hudsons Coffee could achieve
more value
9. Communication Tools (3)
• Community sponsorship activities
send the information of health to local
residents
attract the target customers who are living or
working nearby.