Global Issues
and
New Business Trends
Associate Professor Syaiful Rizal Hamid
Flying Program 2019:
Leadership and Innovation Summer Camp
5th
August 2019

WHEN YOU MEET WITH NEW FACES…WHAT POP INTO YOUR MINDS…
WHO YOU ARE…
WHERE YOU COME FROM…

Associate
Professor Dr.
Syaiful Rizal
Universiti Teknikal
Malaysia Melaka (UTeM)
Melaka, Malaysia

UNIVERSITI TEKNIKAL MALAYSIA MELAKA (UTeM)

UNIVERSITI TEKNIKAL MALAYSIA MELAKA
CAMPUS

Academic Background &
Research Expertise
International
Keynote Speaker
PhD in Technology
Management &
Quality Management
(Transdisciplinary)

Most Recent Achievement

Most Recent Achievement

GLOBAL
BUSINESS
TRENDS: WHAT’S
NEW? WHAT’S
NEXT?

EVOLUTION OF BUSINESS TRENDS
Bititci et al. (2008) suggest that there are four eras describing the
evolution of business trends from the industrial revolution to the
present. These eras are:
(1) Just-in-Case Era
During this period most of the wealth was produced by manufacturing
companies, which were producing a limited range of products and
primarily focused on efficiency. The companies made stock, just in case
it was needed. The social and business changes were slow, incremental
and predictable and thus companies could plan for the future.
(2) Lean Era
This was a period of consolidation and rationalization by focusing on
strategic priorities and removal of anything that did not add value
towards the achievement of the strategic objectives. The responsibility
of managers was shifted to delivering these objectives, so the
managerial work itself was becoming more complex. During this period,
more flexible and more cost effective systems developed. The
production processes became more complex, as everything was
tight and lean.

EVOLUTION OF BUSINESS TRENDS
(3) Agile Era
During this period, organizations continued to focus on value-adding activities
and started to minimize the distraction of other peripheral activities. These
encompass competencies and capabilities, which took the lean principles to
another level by organizations focusing on their core competencies and
outsourcing their non-core activities.
(4) Networking Era
This period can be seen as the focus shifting from competition to collaboration,
where a new type of work emerges that is different from both the manual-
work and knowledge-work. The organizing principle is fast moving towards
netocracy, with flexible, flat and ever emerging trans-organisational networks
where small organizations, and even individuals, are forming and reforming
global collaborative networks to deliver innovative value propositions to
global markets and customers.

Pattern of Evolution

Global Business Trends

Global Business Trends: How to exploit
these trends

The World Scenario
Technology Sectors to Watch
Examples of these potentially disruptive technologies and
application sectors include:
. Energy storage materials (Energy/materials)
· Broadband wireless (Communications)
· Cloud computing (Information Technology)
· Virtual reality and virtual goods (Entertainment)
· Autonomous combat vehicles (Defence)
· New bio-based fuels and technologies (Transportation)
. Digital Manufacturing (Industrial Revolution 4.0)
Technology Sectors to Watch
Examples of these potentially disruptive technologies and
application sectors include:
. Energy storage materials (Energy/materials)
· Broadband wireless (Communications)
· Cloud computing (Information Technology)
· Virtual reality and virtual goods (Entertainment)
· Autonomous combat vehicles (Defence)
· New bio-based fuels and technologies (Transportation)
. Digital Manufacturing (Industrial Revolution 4.0)

o Sony moving from Lean Production technology to Cloud
Computing Technology
o Sony collaborate with Google Incorporation to set Sony
television on the Google Android platform to cater more
customer across the networks

Cross Platform Mobiles

Carbon Management

Carbon Management – The Impact
 In the area of climate change, specifically in limiting CO2 emission for
every vehicle, the European Commission's Consultation on
implementation of the renewed strategy to reduce CO2 emissions from
passenger cars and Light-commercial Vehicles - has put an emphasis on
the quality compliance, wherein the manufacturer of automobile from
Korea, Japan, Europe and United State of America need to comply with
a new standard - under low carbon vehicle partnership.
The manufacturers need to meet the reduction of carbon emission –
Co2 with less than 120g/km.
See UK’s Low Carbon Vehicle Partnership (LowCVP) at
http://www.lowcvp.org.uk/ and also Korea Automotive Manufacturers
Association (KAMA) at http://www.kama.or.kr/eng/K_eng_main.jsp and
Japan Automobile Manufacturers (JAMA) at
http://www.jama-english.jp/index.html.

So the areas of …Open Innovation

So the areas of …Open Innovation

Global Business Trends: How to exploit these
trends

What’s New & What’s Next

GLOBAL ECONOMIC DEVELOPMENT AND ITS
IMPACT ON THE PLANET
Let’s Look At the Real Issues now…
Development Reconsidered

Growth of the World EconomyGrowth of the World Economy
1950
2010
2050
Our economy is
geared, above
all, to achieving
growth.
- Development?
- Prosperity?
- Progress?

3% (1800)
70% (2050)
45% (2000)
30% (1950)
15% (1900)
Shift to an Urbanised World
(UN, 2012)
50% of
which are
yet to be
built

Systemic Issues
Basic Needs AND Environment

Systemic Problems
Production Systems AND Consumption Patterns

The Global Concern on
Environmental Management

The Global Concern on
Environmental Management

SUSTAINABILITY AS AN ALTERNATIVE
DEVELOPMENT MODEL
2 – The Age of Sustainability

The Focus has changed from:
‘Lean’  ‘Green’ Approach
The THREE KEY PILLAR:The THREE KEY PILLAR:

What is sustainable development?
The Brundtland/World Commission of Environment and
Development (WCED) definition
 “… development that meets the needs of the present
without compromising the ability of future generations to
meet their own needs”
The sustainability model is a challenge to conventional
forms of development
 seeks to reconcile the ecological, social and economic
dimensions of development, now and into the future
 acknowledges biophysical limits to growth and prizes the
preservation of ecosystem services
 agenda of social justice within and across current and
future generations

Towards the Global Goals for Sustainable Development
Source: United Nation, 2015 released on 25 September

36
Goal 1. End poverty in all its forms everywhere
Goal 2. End hunger, achieve food security and improved
nutrition, and promote sustainable agriculture
Goal 3. Ensure healthy lives and promote well-being for all at
all ages
Goal 4. Ensure inclusive and equitable quality education and
promote life-long learning opportunities for all
Goal 5. Achieve gender equality and empower all women and
girls
Goal 6. Ensure availability and sustainable management of water
and sanitation for all
Goal 7. Ensure access to affordable, reliable, sustainable, and
modern energy for all
Goal 8. Promote sustained, inclusive and sustainable economic
growth, full and productive employment and decent work for all
Goal 9. Build resilient infrastructure, promote inclusive and
sustainable industrialization and foster innovation
Goal 10. Reduce inequality within and among countries
Goal 11. Make cities and human settlements inclusive, safe, resilient
and sustainable
Goal 12. Ensure sustainable consumption and production patterns
Goal 13. Take urgent action to combat climate change and its impacts
Goal 14. Conserve and sustainably use the oceans, seas and marine
resources for sustainable development
Goal 15. Protect, restore and promote sustainable use of terrestrial
ecosystems, sustainably manage forests, combat desertification, and
halt and reverse land degradation and halt biodiversity loss
Goal 16. Promote peaceful and inclusive societies for sustainable
development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17. Strengthen the means of implementation and revitalize the global partnership for sustainable development
17 Sustainable Development Goals – Forward Looking
SOME THOUGHTS FOR THE FUTURE

From Lean to Green
Action
Mission
Vision
Needs improvement to achieve socio-environmental sustainability
especially in services - intangible assets.
Changing in attitude of customers, employees, suppliers and stakeholders
is needed to create a total green service.
Needs improvement to achieve socio-environmental sustainability
especially in services - intangible assets.
Changing in attitude of customers, employees, suppliers and stakeholders
is needed to create a total green service.
What is
Lean?
Systematic techniques to identify and
eliminate all waste in processes
underlying on one-piece flow (Powell,
2013)
What is
Green?
Product or service that is both
environmentally and socially
Responsible (Kreidler, N.B. and
Mathews. S.J, 2009)
Why need to
transform?
World is getting hotter by reason of
the disastrous environmental pollution
arisen from the activities of industrial
manufacturing (Chen, 2011)
Why Green Service?Why Green Service?

3-Legged Sustainability Stool
Sustainability
Economic Leg
(Economic
Sustainability)
Good Jobs
Fair wages
Security
Infrastructure
Fair Trade
Social Leg (Social
Sustainability)
Working conditions
Health services
Education services
Community & Culture
Social justice
Environmental Leg
(Environment
Sustainability)
No Pollution & Waste
Renewable Energy
Conservation
Restoration
Quality of Life / Genuine
Wealth / Genuine Progress

SO, WHAT’S
NOW?

What is the orange
technology?
• Orange technology is a newly emerged
interdisciplinary research area for integration and
innovation of health, happiness, and care
technologies. The research scope includes computer
science, electrical engineering, biomedical,
engineering, psychological/physiological science,
cognitive science, social science, and technology
(design + technology)

What are the benefits of
orange technology?
• According to color psychology, orange is a harmonic fusion
of passion, love, and happiness. It is appropriate to choose
orange as the representative color for orange computing.
The goal of orange computing is to increase awareness of
science and technology and finally to promote mental
wellness for the well-being of the society

WHY ORANGE ?
• Prof. Jhing-Fa Wang said, “Green Technology
symbolizes environmental issues. The orange color is
a combination of red and yellow which gives a warm,
healthy, happy and caring feeling”.
• When people see orange, they will associate it with
care.
• Accordingly, the development of Orange Technology
will not only allow human beings to live longer, but
healthier and happier.

Future Economy Business Model
“Green Economy
Sustainability & Orange
Social Sustainability as new
Business Model
The Case of TOMS-ONE FOR
ONE
“Green Economy
Sustainability & Orange
Social Sustainability as new
Business Model
The Case of TOMS-ONE FOR
ONE
LET SEE THE VIDEOLET SEE THE VIDEO

SUSTAINABILITY AS AN ALTERNATIVE
BUSINESS MODELS

Source: Adapted from United Nation, 2015

Associate Professor Dr. Syaiful Rizal
Email: syaiful@utem.edu.my
My Primary Research Interests:
Quality & Technology Management
Sustainability Development
Orange Technology
Service Management