B2B Awards 2014 - Winners and runners-up creative boards

1. B2B Awards 2014
Winners and runners up

2. B2B Awards 2014
Category 1. Best multichannel campaign
Winner: ‘Any which way’ for Worldpay by Earnest
Runner-up: ‘Innovation transferred’ for Danfoss by
Cross-Border Communication

5. B2B Awards 2014
Category 2. Best use of direct mail
Winner: ‘Nokia LumiaBizTrial’ for Nokia (now Microsoft
Devices) by The Marketing Practice
Runner-up: ‘Castrol Biotac MP – Protect more’ for Castrol
by Stein IAS

8. B2B Awards 2014
Category 3. Best use of live-event marketing
Winner: ‘Local government digital fund’ for O2 Enterprise
by The Marketing Practice
Runner-up: ‘Adobe create now event: Live creative jam’
for Adobe by Torpedo (not listed)

10. B2B Awards 2014
Category 4. Best public relations campaign
Winner: ‘Soldiers’ wills: Introducing the unheard voices
of WW1’ for Iron Mountain by Berkeley PR (not listed)
Runner-up: ‘The world’s first smartwatch bank’ for
Intelligent Environments by M&C Saatchi PR (not listed)

11. B2B Awards 2014
Category 5. Best use of creative
Winner: ‘Beautiful technology’ for Vauxhall Fleet by
Graymatter (not listed)
Runner-up: ‘The smart playground by Kompan’ for
Kompan by Pull Digital

13. B2B Awards 2014
Category 6. Best use of digital techniques and
technologies
Winner: ‘Data driven souvenirs’ for IBM by OgilvyOne
Runner-up: ‘ITV Studios MIP experience’ for ITV Studios
by Rawnet

16. B2B Awards 2014
Category 7. Best use of social media
Winner: ‘Leading the export conversation online’ for DHL
Express UK by Something Big
Runner-up: ‘O2 social insights and the business’ by O2

19. B2B Awards 2014
Category 8. Best use of content marketing
Winner: ‘Care homes and hotels: Content with a cause’
for Miele Professional by Really B2B
Runner-up: ‘Business reimagined: Meet the frustrations’
for Microsoft by Mason Zimbler, a Harte Hanks Company
(not listed)

21. B2B Awards 2014
Category 9. Best website
Winner: ‘IRIS – On the money’ for IRIS Software by
Earnest
Runner-up: ‘Equator website’ for Equator Design by
Athlon (not listed)

23. B2B Awards 2014
Category 10. Best use of customer insight
Winner: ‘Spot the winners: Unlocking growth through
predictive modelling’ by RS Components (not listed)
Runner-up: ‘Uncovering insights to accelerate
opportunities for Oracle’ for Oracle by Momentum ABM

25. B2B Awards 2014
Category 11. Best use of thought leadership
Winner: ‘Town centre investment management’ for Peter
Brett Associates by NextBigThing
Runner-up: ‘State of the state 2013’ by Deloitte (not
listed)

27. B2B Awards 2014
Category 12. Best limited-budget campaign
Winner: ‘Clear sky to growth’ for ClearSky by Clock
Creative (not listed)
Runner-up: ‘Telling the Oracle story through Joe’ for
Oracle by Momentum ABM

29. B2B Awards 2014
Category 13. Most commercially successful
campaign
Winner: ‘Leap. More to believe in’ for CFM by Gravity
Global
Runner-up: ‘Answer the call programme’ by Conversant
(not listed)

32. B2B Awards 2014
Category 14. Best integration of sales and
marketing
Winner: ‘Gibbs & Dandy customer contact programme’
by Gibbs & Dandy (not listed)
Runner-up: ‘The Brother partner training tool’ for Brother
by BiteDA (not listed)

33. B2B Awards 2014
Category 15. Best corporate decision maker-targeted
campaign
Winner: ‘Avnet connect’ for Avnet by Purechannels
(not listed)
Runner-up: ‘Cisco partner activation programme’ for
Cisco by Fox Parrack Singapour

36. B2B Awards 2014
Category 16. Best SME-targeted campaign
Winner: ‘Care home and hotels: Content with a cause’
for Miele Professional by Really B2B
Runner-up: ‘Autodesk Fusion 360. Real people. Real
products. Real stories’ for Autodesk by Torpedo (not
listed)

38. B2B Awards 2014
Category 17. Best corporate decision maker-targeted
campaign
Winner: ‘Local government digital fund’ for O2 Enterprise
by The Marketing Practice
Runner-up: ‘Xerox managed print services campaign’ for
Xerox Managed Print Services by Fox Parrack Singapour

41. B2B Awards 2014
Category 18. Best international audience
campaign
Winner: ‘Emerging markets campaign’ by Cartus
Runner-up: ‘Everywhere it matters’ for Thales by Gravity
Global

45. B2B Awards 2014
Category 19. Best internal audience campaign
Winner: ‘Risk management – Don’t just tick. Check’ for
EY by Chaos Design
Runner-up: ‘In their shoes’ by Deloitte (not listed)

48. B2B Awards 2014
Category 20. Best brand initiative
Winner: ‘It’s not just safety gear’ for Arco by We Are
Runner-up: ‘Leap. More to believe in’ for CFM by Gravity
Global

53. B2B Awards 2014
Category 21. Best B2B product launch campaign
Winner: ‘Good to go’ for Standard Life by Sean Moore
and Tony Bibby
Runner-up: ‘The gift of invention’ for
RS Components/DesignSpark.com by (not listed)

55. B2B Awards 2014
Category 22. Best B2B lead generation campaign
Winner: ‘Nokia LumiaBizTrial’ for Nokia (now Microsoft
Devices) by The Marketing Practice
Runner-up: ‘Demand generation factory’ by Salesforce
(not listed)

57. B2B Awards 2014
Category 23. Best lead nurturing campaign
Winner: 4G launch campaign’ for O2 Telefonica by The
Marketing Practice
Runner-up: ‘UnaVista trade repository campaign’ for
London Stock Exchange Group by Gravity

60. B2B Awards 2014
Category 24. B2B marketer of the year
Winner: Mark Murphy, business marketing manager,
Premier Inn (not listed)

61. B2B Awards 2014
Category 25. B2B marketing team of the year
Winner: Brother UK (not listed)

62. B2B Awards 2014
Category 26. B2B PR agency of the year
Winner: Man Bites Dog

65. B2B Awards 2014
Category 27. B2B marketing communications
agency of the year
Winner: Earnest (not listed)
Runner-up: The Marketing Practice

67. B2B Awards 2014
Category 28. Grand Prix
Winner: ‘Good to go’ for Standard Life by Sean Moore
and Tony Bibby

69. A full list of 2014’s B2B Awards
winners and runners-up
can be found at:
www.b2bmarketing.net/awards