Clients increasingly buy solutions as a service, to grow their businesses, innovate and optimize their cost structures. Clients look to service providers to run (their) applications in the cloud and reduce the day-to-day responsibility of keeping their IT infrastructures up and running. As a result, traditional IT-partners’ skills and service delivery capabilities must transform. This session will provide real insights and examples of how you can capture the cloud opportunity - one that is expected to be worth $75 billion by 2015.
[Presenter: Simon Porter, IBM]
How to Troubleshoot Apps for the Modern Connected Worker
Cloud Changed The Way Technology is Consumed
1. Simon Porter | Vice President, Midmarket Europe
Accelerating Success in Managed Services with IBM
Twitter: @simonlporter
#IBMsmb
@simonlporter
2. Midsized Customer Needs
Midsized firms use IT to address business issues but have limited resources and skills to execute
Business Needs
Cost reduction/improved efficiencies
Improving customer service
Increasing employee productivity
IT Priorities
Security management
ERP/CRM
Business analytics/intelligence
Information management
Purchase Criteria
Need for
new kinds of
integrated
solutions
Ease of implementation
Local trusted Business Partners
New delivery models
Source: IBM Midmarket IT Trends 2012
2
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3. The technology landscape is evolving, offering mid-sized
businesses unprecedented new opportunities
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4. For most business, in-house IT is expensive and current budgets
are spent on upkeep, not on new growth initiatives
68%
68% of IT
operating costs in 2013 will be for
management and
administration
* 2012 IBM Global Data Center Study
Only 1 in 5
organizations allocate more than
50% of IT budget to new
projects
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5. A tidal shift is occurring in IT spend where Enterprise and midsized
businesses are shifting their spend
40% of Enterprises will spend more than one-third of their
IT budget on Managed Services and Cloud in 2013
MSP’s will be the new IT department for midsized companies
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6. MSP segmentation will be based on the most distinct business models
Managed IT
Services
IaaS*
Application
Provider
SaaS
Network/
Facilities
Server
Application
Network
Storage
Application
Security
Desktop
Application
Voice/WiFi
Security
Growth Areas
Co-location
*Also “On-premises”
Marketing
Marketing
Gambling
Gambling
Surveillance
Surveillance
Web Hotels
Legal
Legal
Pharma
Pharma
Banking
Banking
Sources: Forrester, IBM UKI, IBM DK, MD&I. Note that many MSP business models often are a hybrid of the above business model segments
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7. IBM is helping MSPs drive higher value, differentiated services
Compute
Industry
Applications
Mobile
ERP, HR
Big Data
Help Desk
Remote
Monitoring
Patch
Management
Hosted
Email
Storage
Clouds
Backup
Archive
Information
MSP Mentor Survey: Top 100 MSPs grew at 28% over last year
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8. Flexible deployment options to enable your cloud platform
Evolve existing
infrastructure
to Cloud
Pay as you Grow
IBM Global Financing
Accelerate
adoption with expert
integrated systems
Immediate access to
a managed platform
Master hybrid cloud environment
IBM Cast Iron
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9. IBM PureSystems: a broad open eco-system
Patterns Of Expertise
Over 320 solutions from 275 leading ISVs
IBM PureSystems Centre
IBM developerWorks
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10. Example: IBM infrastructure for Athena datacentre
Smarter
Commerce
Challenge
An infrastructure platform not based on expected turn over,
but based on ability to support future business development
Big Data
Analytics
Smarter
Computing
Social
Business
Solution
A holistic approach with focus on efficiency and TCO, based
upon IBM Flex System, including FSM, Storage and Network
Benefits
IT infrastructure and platform as a service
Attractive pricing
Scalable, flexible, secure
Mobile
Enterprise
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11. Example: IBM FlexSystem for new IT environment at Ipeer
Smarter
Commerce
Big Data
Analytics
Smarter
Computing
Social
Business
Mobile
Enterprise
Challenge
Cloud services provider Ipeer wanted to meet its objective
of doubling its revenue by 2015 by delivering even higher
levels of performance, reliability and availability to win new
clients and increase retention.
Solution
Ipeer deployed an IBM Flex SystemTM platform and V7000 disk
systems migrating almost 1,000 of its clients’ cloud
environments to this new environment.
Benefits
shorter response times for their cloud services
Increased client retention
Cuts TCO by as much as 50 percent on storage costs
Achieved objectives of increasing performance and
ensuring high availability for its hosted services – strengthening its
value proposition for current and prospective clients.
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12. SoftLayer provides you fast, reliable and cost efficient cloud hosting
Sell as-is
Leverage
Focus on core business versus
building and managing the
infrastructure
Faster access to broad range of
solutions: hardware, operating
systems and network
Able to pay by the hour or the
month for a truly variable IT
operations model
Rapidly launch partner-enabled
applications with robust API support
Provides unified integration &
control panel for multiple cloud
architectures
Exploits advanced automation
Supports high I/O intensity workloads
for managing large databases or high
performance computing
Integrate
Deliver additional value add from
cloud services (hosted email,
storage) or managed services
(security, database)
Integrated platform allows for easy
integration across dedicated,
virtualized and cloud servers
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13. Security Intelligence with
IBM EndPoint Manager
Security
Intelligence
Full range of threat,
enforcement and security
management capabilities
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14. IBM Software enables you to move up the value chain
#1
#1
Smarter
Commerce
Social
Business
#1
#1
Big Data
Analytics
Mobile
Enterprise
According to Gartner IBM is the leader in mobile with its MobileFirst app development platform http://bit.ly/1dxj4MI
According to capioIT IBM is the leader in Business Intelligence and Analytics http://ibm.co/14IlWzq
According to IDC IBM is the leader in Social with its enterprise social software http://bit.ly/14Imsxt
According to both Forrester and Gartner IBM is a leader in e-Commerce appearing on the Forrester Wave for
B2C Commerce Suites and in the Gartner Magic Quadrant for e-Commerce http://ibm.co/15mNY45
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15. Our MSP Program delivers you:
Full set of
Offerings
Dedicated
Resources
Leveraging IBM
Leveraging the
Financing IBM Brand
Marketing
PureSystems,
SmartCloud,
CastIron and
SoftLayer
Centers of Excellence,
Business Development
Representatives and
Technical Architects
IBM Global Financing,
Pay as you Grow
Managed Service
Provider achievement
mark, IBM co-branding
Marketing Planning,
Brand Building,
Demand Generation
and Marketing Funding
Enhanced
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16. Why work with IBM?
Grow your
Business
Drive higher
value solutions
Supported by marketing
and demand generation
Leveraging IBMs
portfolio and eco-system
Increase your
profitability
Even in tough
market conditions
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