LeaP is a thought leadership marketing program specifically for professional services firms, guaranteed to generate quality leads within three months. It is delivered by an alliance of four firms, each a leading specialist in professional services marketing.

1. LeaP Lead Acceleration for Professionals

3. Recovery in 2010 will be slow and patchy

4. Competition has increased exponentially

5. Maturing market for services brings price sensitivity, commoditization and lack of differentiationFirms Urgently Need Traction and Forward Motion 2

6. Kennedy Predicts a Slow Slog for Consulting Management Consulting Business Advisory Services Information Technology -----Growth 3

7. Professional Firms Face Particular Challenges 4

8. Many Common Lead Generation Techniques Don’t Work 5 We Need A Fresh Approach

10. Specifically, we will work with you to:Distil and clearly communicate the unique value that you promise to your clients Identify your most promising piece of current intellectual capital (IC) Develop that IC into persuasive Thought Leadership marketing materials (substantive report, client presentation, news release, by-lined article, etc) Use the Thought Leadership materials to drive an innovative on-line campaign designed to generate market interest and demand quickly (typical campaign elements include social media, blog posts, an interactive micro-site or landing page, etc) Equip your professionals to harvest and develop the resulting business leads LeaP Promises High Quality, Low Risk Leads for Professionals – Fast 6

11. LeaP Delivers Quality Sales Leads in 12 Weeks 4 weeks 8 Weeks 7

14. From (or on behalf of) executives with the authority to buy your services

15. In organizations that meet your buying criteria (scale, industry type, etc )AwarenessSale LeaP

17. How Many Leads Will We Deliver? Number of Leads Generated by LeaP How Acute is the Client Pain Point that you Address? How Unique is Your Approach? How Compelling is Your Proof of Concept? How Likely Are Clients to Provide Testimonials? How Extensively Have You Marketed Your Approach? Weak Strong 11

19. LeaP Alliance – Tested, Proven, Successful Bliss PR BDO Seidman International accounting/consulting firm. Established first industry marketing program (Retail). Developed thought leadership CFO, CMO surveys. Practice now has 750 media placements annually. New industry practices in Technology, Energy, Private Equity. Hunton & Williams Major law firm (1,000+ attorneys). Established first practice marketing program (Intellectual Property). Developed broad communications program, media tours. Media placements increased 25X in four years. Firm profiled in all major IP trade media. Tillinghast Largest global actuarial consultancy. Developed survey to reach Life Insurance, Financial Services CFO. Thought leadership from survey served as perfect marketing door opener. Survey repeated annually, generated targeted publicity. Tillinghast media coverage eclipsed nearest competitor. The Futures Group Specialized consultancy (business intelligence, scenario-based planning). Created numerous surveys to establish thought leadership. Survey so popular that media called BlissPR in advance of them. First survey media coverage generated 17 leads in one day. Working with BlissPR, The Futures Group grew from $2 million to $8 million in revenue. 14

20. LeaP Alliance – Tested, Proven, Successful The Bloom Group Global Consulting, Technology and Outsourcing Company We ghostwrote a research publication that helped the company sell a multimillion-dollar, multiyear outsourcing contract Horizontal Consulting Practice of a Major Global Professional Services Firm We researched, ghostwrote and placed a Harvard Business Review article that generated at least $5 million in new consulting projects Mid-sized Consulting Firm We worked developed and marketed points of view on two topics that generated 35 substantial business leads Mid-sized Consulting Firm told us that We helped develop and ghostwrote a white paper that led to$3-4 million in consulting revenue from existing clients Boutique consulting firm We developed and wrote a research report that was instrumental in selling a $1 million consulting project 15

21. Pick the Pricing Structure that Suits You Fixed: Pay three installments of $40K and nothing more. If you are not completely satisfied, do not pay the final installment Flexible: Pay one installment of $40K. Once we have completed the Assess & Plan phase, we will work with you to tailor an appropriate shared risk/shared reward pricing structure for the remainder of the work 16 Save more by helping us market LeaP …

22. Special LeaP Launch Limited OfferHelp Us and Help Yourself Once we have delivered on our promise, are you willing to be a case study or provide a testimonial that we can use to market LeaP? If you are, then we are prepared to offer an exceptional discount on our fixed fee structure: Phase 1 (Assess & Plan): $30K Phases 2 through 4 (Develop & Market Thought Leadership + Harvest Leads): $60K 17 Save 25% By Letting Us Tell the World About Your Success

24. Meet the Alliance Members LeaP Lead Acceleration for Professionals

25. 20 Building Powerful Professional ServicesBrands

26. Authentic Identity: What We Do We help professional services firms to generate quality revenue by attracting and retaining the right clients and the right people. We do that by uncovering and harnessing the meaning in your business. We help our clients figure out who they really are and how to generate value from that. Along the way, we help you use the meaning in your organization to align internal behavior and external communications. 21

28. Presentations

29. Cross-selling

31. Connecting personal & organizational values

32. Living the brand

33. Equipping brand ambassadors

34. Branded relationships

35. Word of mouth

36. Integrated marketing communications

38. Core personality

39. Core Value Proposition (Functional, Emotional, Self-Expressive and Societal)

40. Core Stakeholder Experience

41. Four-level Value Proposition (Functional, Emotional, Personal, Societal)

42. Personality

44. IC Development Process

45. Research & feedback

46. Services & capabilities

47. Selection

48. Promotion

49. Compensation

50. Culture22 22

52. Presentations

53. Cross-selling

55. Connecting personal & organizational values

56. Living the brand

57. Equipping brand ambassadors

58. Branded relationships

59. Word of mouth

60. Integrated marketing communications

62. Personality

64. IC Development Process

65. Research & feedback

66. Services & capabilities

67. Selection

68. Promotion

69. Compensation

70. Culture23

71. Authentic Identity: Representative Clients KRW International 24

72. Thought Leadership Marketing for Professional Services Firms

74. Offices in New York, Chicago, St. Louis

75. Specialists in business-to-business communications

76. Professional services

77. Financial services

78. Healthcare

79. Member of WorldCom, largest independent network of PR firms

80. Cited by the Holmes PR Report

81. “Best Agencies to Work For”

82. “Client Seal of Approval”

84. BlissPR Representative Thought Leadership Clients 28

85. The Bloom Group Helping Professional Services Firms Capture and Become Recognized for Their Unique Expertise

86. Bloom Group: Overview Marketing and research firm that helps consulting, IT services, education and other professional services firms become recognized as preeminent experts in their domains To be “thought leaders,” as it is commonly referred to today Widely recognized as a pioneer and leader of thought leadership marketing Published a book on it in 2008: Thoughts on Thought Leadership Earned our stripes by helping to make the biggest consulting concept of the 1990s (reengineering) a household word Have been involved nine Harvard Business Review articles over the last decade Over 12 years have worked with numerous professional firms Ranging from McKinsey, Accenture, AT Kearney and Deloitte to Kurt Salmon Associates, Microsoft, Unisys and Fujitsu Have helped our clients codify their expertise and develop new expertise through research Studies on topics ranging from ERP in the pharmaceuticals industry, business model innovation across all industries, and localization of chain retailers Have helped our clients bring to market their ideas in multiple forms including Books Harvard Business Review articles Opinion articles in the Financial Times, Business Week, Forbes and many industry publications Research reports Self-published white papers 30

87. Bloom Group Role Research, idea development, ghostwriting, placement Research, idea development, ghostwriting, placement Ghostwriting Editorial review and copy editing Idea creation, idea development, writing Idea development, ghostwriting, placement Placement Placement Research, idea development, ghostwriting Our Track Record: Nine Articles in Harvard Business Review Over the Last Decade Client Deloitte Consulting Accenture Treacy & Co. Marakon Associates Bloom Group Profs. James Wetherbe and Eric Walden, Texas Tech Forum Corp. Forum Corp. Microsoft Corp. 31 Article “Bottom-Feeding for Blockbuster Businesses” (March 2003 cover) “Optimal Marketing” (October 2003) “Innovation as a Last Resort” (July/August 2004) “Stop Wasting Valuable Time” (September 2004) “A Consultant’s Comeuppance” (February 2003) “Give a Little, Get a Little” (September 2005) “Sales Reps’ Biggest Mistakes” (July 2006) “Finding the Weak Links” (July 2006) “The Next Revolution in Productivity” (June 2008)

88. The Bloom Group Representative Clients 32

89. How to Contact the LeaP Alliance Any one of our founding partners can bring the full power of the LeaP alliance to bear on your marketing challenge. Authentic Identity Contact Tony Tiernan ( +1-978-282-8211, or e-mail Tony.Tiernan@AuthenticIdentity.com ) Bliss PR Contact Meg Wildrick (+1-212-840-1661, or e-mail Meg@BlissPR.com ) The Bloom Group Contact Bob Buday ( +1-508-497-3411, or e-mail Bbuday@BloomGroup.com ) 33