1. Aurelie Wiplier +852 5410 4173 Page 1
Aurélie WIPLIER
Mobile: +852 54 10 41 73
E-mail: awiplier@hotmail.com
S U M M A R Y
• 15 years experience in retail design
• Experience as an in-house designer and in design agencies.
• 10 years experience in Cosmetic retail.
• Project: move to creative direction + management team
P R O F E S S I O N A L E X P E R I E N C E S
Jul 2014 - Present MALHERBE DESIGN Retail Design Agency – Project Designer
Working on large scale projects in various luxury industries like department stores
across Asia Pacific: SOGO, FACESSS, DFS Galaxy, HYSAN PLACE, CENTRAL GROUP
(Thailand). From concept, development, details to guidelines for brands
implementation.
Dec 2012 ATD - Retail Merchandising Consultant
Guerlain (Cosmetics) guidelines adaptation to Asia Pacific markets
Design projects: Agnes B, Wella, Burt’s Bees, John Hardy and BCL
Development and follow up with local teams and contractors
Aug 2008 - Jun 2011 GUERLAIN TRAVEL RETAIL Asia Pacific - Designer / Merchandiser
Soft and Hard
Designing travel retail architecture counters large counters around Asia.
Recommendations for animations/promotions.
Monitored quality, contractor and installation from Singapore.
Nov 2007 – Jul 2008 Open D Asia Retail Design Agency – Artistic Director
Brand identity for COTY group (Asian markets), development of permanent
counters and launches animation in respect with Guidelines from Coty (Chloe,
Calvin Klein, Marc Jacobs, Davidoff, Lancaster) merchandising team based in Paris.
Apr 2004 – Apr 2006 IMAGINE POS C-GROUP ARTFORM – Design Consultant
Retail Design: Kaloo, Crocs, Marlboro and Colgate
Cosmetic Design: L’Oreal Profesionnel, Bourjois and l’Oreal Paris
Luxe and Prestige Design: Shanghai Tang glasses, Oregon Scientific and LVMH
wines (Popai Awards)
Aug 2002 - Apr 2004 ATD - Retail Merchandising Consultant
LA NEIGE Skin complete retail merchandising review. Merchanding for L’Occitane
and L’Oreal Paris.
Sep 1998 - Aug 2002 L’OREAL Travel Retail (Paris) - Designer / Merchandiser
Projects conceptions, technical plans, installation, schedule and budget follow up
for L’Oreal Paris and Maybelline, Europe and Asian zones development of specific
furniture and merchandising system open sale.
Boutiques in duty free shop: Bangkok, Jakarta, Singapore and Cannes TAX FREE

2. Aurelie Wiplier +852 5410 4173 Page 2
E D U C A T I O N
1996 - 1998 Ecole Boulle (Paris) - DSAA (Diplome superieur d’Arts Appliqués) -
Furniture Design with mention
1994 - 1996 Ecole Boulle (Paris) - BTS (Brevet de Technician Superieur) - Superior Degree -
Interior Architecture
S O F T W A R E S
Good knowledge of design softwares especially Photoshop, Sketchup, able to choose the right tools
depending of the deadlines. Good sketch skills.
L A N G U A G E S
English Fluent
French Native
P A S S I O N
Child On going most proud longer project; my 2 sons. Able to manage a small team of actives,
beautiful, curious and clever boys. Very good organization skill.
Ballet Daily Practice with “BALLET DU NORD” (Roubaix) “STUDIO DU MARAIS” (Paris), NY City
Ballet School.
Sport Daily healthy routine, various sport; yoga, swimming, hiking.
R E F E R E E S
Emmanuel DARTOIS HK Retail design & Merchandising Director
Emmanuel.dartois@loreal.com
Email: Emmanuel.dartois@loreal.com
Jackie PAN LVMH group
Damon KENNISH CEO, Imagine POS, and SVP at LF Beauty
Email: damonkennish@imaginepos-hk.com