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VIRTUAL & MIXED REALITY at PSA
MIXED & VIRTUAL REALITY
State of the art, achievements, expectations and prospects
Quality and Engineering Division Groupe PSA
October 2018
VIRTUAL & MIXED REALITY at PSA
AGENDA
2 / 23
1	 PSA	GROUPE	
2	 PSA	GLOBAL	PROCESS	
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
4	 VIRTUAL	REALITY	
5	 MIXED	REALITY	
	
6	 CONCLUSION	
EU 2018
Munich, GERMANY
18-19 October
7	 Q	&	A
VIRTUAL & MIXED REALITY at PSA
AGENDA
1	 PSA	GROUPE	
2	 PSA	GLOBAL	PROCESS	
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
4	 VIRTUAL	REALITY	
5	 MIXED	REALITY	
	
6	 CONCLUSION	
EU 2018
Munich, GERMANY
18-19 October
7	 Q	&	A	
3 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
5 CAR BRANDS & 1 MOBILITY BRAND
CLOSE TO
170 000
EMPLOYEES
3 228 381
VEHICLES SOLD IN 2017
(PEUGEOT / CITROEN / DS)
2ND
EUROPEAN
AUTOMOTIVE
CAR MAKER
1	 PSA	GROUPE	
2017 FIGURES
4 / 23
VIRTUAL & MIXED REALITY at PSA
AGENDA
1	 PSA	GROUPE	
2	 PSA	GLOBAL	PROCESS	
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
4	 VIRTUAL	REALITY	
5	 MIXED	REALITY	
	
6	 CONCLUSION	
EU 2018
Munich, GERMANY
18-19 October
7	 Q	&	A	
5 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
PROGRAMS
PROJECTS
MANUFACTURING
SALES / AFTER SALES
2	 PSA	GLOBAL	PROCESS	
6 / 23
VIRTUAL & MIXED REALITY at PSA
AGENDA
1	 PSA	GROUPE	
2	 PSA	GLOBAL	PROCESS	
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
4	 VIRTUAL	REALITY	
5	 MIXED	REALITY	
	
6	 CONCLUSION	
EU 2018
Munich, GERMANY
18-19 October
7	 Q	&	A	
7 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
A	SHORT	HISTORY	OF	EVOLUTION	
FROM	PAPER	AND	FULL	PHYSICAL	CONCEPTION	&	SIMULATION	TO	DIGITAL	CONTENT	
VR	&	MR	
USES	CASES	AND	SYSTEMS	
Before 70’s : Paper based
design
70’s - 80’s : 2D design
80’s - 90’s : Computer
Assisted Design 3D
90’s - 2000 : Computer
Vision systems
2004 : CAVE at CRV (Virtual Reality Center /
VELIZY) / Visual and Haptics solutions
2007 : AR marker based for
Product and Process
2012 : AR optical see-through
solution
2014 : AR on vehicle
HUD
HUD solutions based
on VR/AR
8 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
3	
A	GLOBAL	OVERVIEW	OF	VIRTUAL	REALITY	SOLUTIONS	AT	PSA	
Product	
Immersive VR
Process	
«	Real	time	rendering	»	
«	Measured	rendering	»	
Rendering Driving
Simulation
SHERPA	«	Dynamic	simulator	»	
360°
Process	
Product	
Mixed Reality
FROM	PAPER	TO	DIGITAL	PROCESSES		
9 / 23
VIRTUAL & MIXED REALITY at PSA
AGENDA
1	 PSA	GROUPE	
2	 PSA	GLOBAL	PROCESS	
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
4	 VIRTUAL	REALITY	
5	 MIXED	REALITY	
	
6	 CONCLUSION	
EU 2018
Munich, GERMANY
18-19 October
7	 Q	&	A	
10 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
4	 VIRTUAL	REALITY	
Stereoscopic screen 2004 CAVE 2004
(5 screens system)
Holobench 2002
(2 screens system)
Stereoscopic screen 2017 CAVE 2015
(5 screens system)
Holospace 2012
(3 screens system)
SYSTEMS	EVOLUTION	
FACILITIES	1ST	AND	2ND	GENERATION	
1ST	GENERATION	
2ND	GENERATION	
11 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
4	 VIRTUAL	REALITY	
VIRTUAL	REALITY	CENTER	
MAIN	USES	
Style	/	Perceived	Quality	 Cockpit	Architecture	 Human	Machine	Interfaces	
Product	Design	
Painting	Assembly	 Ergonomics	
		Process	Design	
12 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
4	 VIRTUAL	REALITY	
IN	PROGRESS	…	
Evaluation	of	new	Head	Mounted	Displays	and	
elaboration	of	related	methodologies	
Real time physically based rendering
Visualization in night environment
Visualization of vehicle in motion
13 / 23
VIRTUAL & MIXED REALITY at PSA
AGENDA
1	 PSA	GROUPE	
2	 PSA	GLOBAL	PROCESS	
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
4	 VIRTUAL	REALITY	
5	 MIXED	REALITY	
6	 CONCLUSION	
EU 2018
Munich, GERMANY
18-19 October
7	 Q	&	A	
14 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
5	 MIXED	REALITY	
AUGMENTED	&	MIXED	REALITY	
SYSTEMS	AND	DEVICES	EVALUATIONS	
SYSTEMS	&	TECHNICS	
DEVICES	
HMD	(HEAD	MOUNTED	DISPLAY)	
VIDEO	 OPTICAL	SEE-THROUGH	PC,	TABLETS	&	SMARTPHONES	 PROJECTORS	
…	AND	MANY	OTHERS	
MARKER	BASED	 INFRARED	 MODEL	BASED	 GEOLOCATION	SPATIAL	MAPPING	&	SLAM	
15 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
5	 MIXED	REALITY	
AUGMENTED	&	MIXED	REALITY	
FROM	DESIGN	AND	ENGINEERING	DEPARTMENT	TO	USE	IN	THE	FIELD	
Painting	Training	 Quality	Control	/	User	Assistance	
		Process	
HUD	 Mixed	Model	/	Cockpit	Architecture	 Sales	/	After	Sales	
Product	
16 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
4	 MIXED	REALITY	
IN	PROGRESS	…	
Automation	of	digital	content	generation	
processes.	
Evaluation	of	different	AR	devices	(visual,	acoustics,	
haptics,	etc)	and	elaboration	of	related	
methodologies	for	different	use	cases	
Design
Digital
Content
preparation
Use and
dissemination
17 / 23
VIRTUAL & MIXED REALITY at PSA
AGENDA
1	 PSA	GROUPE	
2	 PSA	GLOBAL	PROCESS	
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
4	 VIRTUAL	REALITY	
5	 MIXED	REALITY	
	
6	 CONCLUSION	
EU 2018
Munich, GERMANY
18-19 October
7	 Q	&	A	
18 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
6	 CONCLUSION	
VR	&	AR	ARE	COMPLEMENTARY	TECHNOLOGIES	
MATURITY	OF	DEVICES	AND	SOFTWARE	SOLUTIONS	REMAINS	QUITE	DIFFERENT	SO	FAR	
DIFFERENT	USES	FOR	DIFFERENT	NEEDS	
DIFFERENT	ACQUISITION	AND	MAINTENANCE	COSTS		
EASE	OF	USE	AND	DEPLOYMENT	TO	ADAPT	ACCORDING	TO	THE	TARGET	USER		
MORE	COMPLICATED	TO	ENSURE	COMPATIBILITY	FOR	AR	MOBILE	SOLUTIONS	
19 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
6	 CONCLUSION	
IMPROVEMENTS	
HMD HTC Vive
CAVE 2004
CAVE 2015
DEVICE	RESOLUTION	(VISUAL	ACUITY	COMPARISON	BY	SYSTEM)	
200 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
6	 CONCLUSION	
IMPROVEMENTS	
HMD	OPTICAL	SEE-THROUGH	WIRELESS	
•  FOV	(field	of	view)	–	HORIZONTAL	&	VERTICAL	
•  Size	&	weight	
•  Battery	Autonomy	
•  Resolution	&	3D	model	number	of	polygons	
•  Contrast	&	brightness	(exterior	use)	
•  Costs	
	
DIGITAL	CONTENT	/	USE	CASES	AND	SIMULATIONS	SOFTWARE	
•  Automation	process	from	authoring	software	to	end	user	solution	
•  Conservation	of	texturing	and	rendering	information	between	different	software	
•  Accuracy	when	“virtual	/	real”	overlay	is	needed	without	a	long	time	of	system	calibration	
•  Association	of	a	3D	object	to	a	physical	object	and	tracking	movements	without	markers	
•  Accuracy	on	occultation	and	collision	interaction	between	“virtual	and	real	objects”	
•  Costs	and	time	to	produce	content	for	AR	purpose	
	
211 / 23
VIRTUAL & MIXED REALITY at PSA
AGENDA
1	 PSA	GROUPE	
2	 PSA	GLOBAL	PROCESS	
3	 FROM	PAPER	TO	DIGITAL	PROCESSES		
4	 VIRTUAL	REALITY	
5	 MIXED	REALITY	
	
6	 CONCLUSION	
EU 2018
Munich, GERMANY
18-19 October
7	 Q	&	A	
222 / 23
VIRTUAL & MIXED REALITY at PSA
EU 2018
Munich, GERMANY
18-19 October
7	 QUESTIONS	&	ANSWERS	
233 / 23

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Giacomo Partipilo (PSA Groupe): Mixed and Virtual Reality at PSA Groupe

  • 1. VIRTUAL & MIXED REALITY at PSA MIXED & VIRTUAL REALITY State of the art, achievements, expectations and prospects Quality and Engineering Division Groupe PSA October 2018
  • 2. VIRTUAL & MIXED REALITY at PSA AGENDA 2 / 23 1 PSA GROUPE 2 PSA GLOBAL PROCESS 3 FROM PAPER TO DIGITAL PROCESSES 4 VIRTUAL REALITY 5 MIXED REALITY 6 CONCLUSION EU 2018 Munich, GERMANY 18-19 October 7 Q & A
  • 3. VIRTUAL & MIXED REALITY at PSA AGENDA 1 PSA GROUPE 2 PSA GLOBAL PROCESS 3 FROM PAPER TO DIGITAL PROCESSES 4 VIRTUAL REALITY 5 MIXED REALITY 6 CONCLUSION EU 2018 Munich, GERMANY 18-19 October 7 Q & A 3 / 23
  • 4. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 5 CAR BRANDS & 1 MOBILITY BRAND CLOSE TO 170 000 EMPLOYEES 3 228 381 VEHICLES SOLD IN 2017 (PEUGEOT / CITROEN / DS) 2ND EUROPEAN AUTOMOTIVE CAR MAKER 1 PSA GROUPE 2017 FIGURES 4 / 23
  • 5. VIRTUAL & MIXED REALITY at PSA AGENDA 1 PSA GROUPE 2 PSA GLOBAL PROCESS 3 FROM PAPER TO DIGITAL PROCESSES 4 VIRTUAL REALITY 5 MIXED REALITY 6 CONCLUSION EU 2018 Munich, GERMANY 18-19 October 7 Q & A 5 / 23
  • 6. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October PROGRAMS PROJECTS MANUFACTURING SALES / AFTER SALES 2 PSA GLOBAL PROCESS 6 / 23
  • 7. VIRTUAL & MIXED REALITY at PSA AGENDA 1 PSA GROUPE 2 PSA GLOBAL PROCESS 3 FROM PAPER TO DIGITAL PROCESSES 4 VIRTUAL REALITY 5 MIXED REALITY 6 CONCLUSION EU 2018 Munich, GERMANY 18-19 October 7 Q & A 7 / 23
  • 8. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 3 FROM PAPER TO DIGITAL PROCESSES A SHORT HISTORY OF EVOLUTION FROM PAPER AND FULL PHYSICAL CONCEPTION & SIMULATION TO DIGITAL CONTENT VR & MR USES CASES AND SYSTEMS Before 70’s : Paper based design 70’s - 80’s : 2D design 80’s - 90’s : Computer Assisted Design 3D 90’s - 2000 : Computer Vision systems 2004 : CAVE at CRV (Virtual Reality Center / VELIZY) / Visual and Haptics solutions 2007 : AR marker based for Product and Process 2012 : AR optical see-through solution 2014 : AR on vehicle HUD HUD solutions based on VR/AR 8 / 23
  • 9. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 3 A GLOBAL OVERVIEW OF VIRTUAL REALITY SOLUTIONS AT PSA Product Immersive VR Process « Real time rendering » « Measured rendering » Rendering Driving Simulation SHERPA « Dynamic simulator » 360° Process Product Mixed Reality FROM PAPER TO DIGITAL PROCESSES 9 / 23
  • 10. VIRTUAL & MIXED REALITY at PSA AGENDA 1 PSA GROUPE 2 PSA GLOBAL PROCESS 3 FROM PAPER TO DIGITAL PROCESSES 4 VIRTUAL REALITY 5 MIXED REALITY 6 CONCLUSION EU 2018 Munich, GERMANY 18-19 October 7 Q & A 10 / 23
  • 11. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 4 VIRTUAL REALITY Stereoscopic screen 2004 CAVE 2004 (5 screens system) Holobench 2002 (2 screens system) Stereoscopic screen 2017 CAVE 2015 (5 screens system) Holospace 2012 (3 screens system) SYSTEMS EVOLUTION FACILITIES 1ST AND 2ND GENERATION 1ST GENERATION 2ND GENERATION 11 / 23
  • 12. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 4 VIRTUAL REALITY VIRTUAL REALITY CENTER MAIN USES Style / Perceived Quality Cockpit Architecture Human Machine Interfaces Product Design Painting Assembly Ergonomics Process Design 12 / 23
  • 13. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 4 VIRTUAL REALITY IN PROGRESS … Evaluation of new Head Mounted Displays and elaboration of related methodologies Real time physically based rendering Visualization in night environment Visualization of vehicle in motion 13 / 23
  • 14. VIRTUAL & MIXED REALITY at PSA AGENDA 1 PSA GROUPE 2 PSA GLOBAL PROCESS 3 FROM PAPER TO DIGITAL PROCESSES 4 VIRTUAL REALITY 5 MIXED REALITY 6 CONCLUSION EU 2018 Munich, GERMANY 18-19 October 7 Q & A 14 / 23
  • 15. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 5 MIXED REALITY AUGMENTED & MIXED REALITY SYSTEMS AND DEVICES EVALUATIONS SYSTEMS & TECHNICS DEVICES HMD (HEAD MOUNTED DISPLAY) VIDEO OPTICAL SEE-THROUGH PC, TABLETS & SMARTPHONES PROJECTORS … AND MANY OTHERS MARKER BASED INFRARED MODEL BASED GEOLOCATION SPATIAL MAPPING & SLAM 15 / 23
  • 16. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 5 MIXED REALITY AUGMENTED & MIXED REALITY FROM DESIGN AND ENGINEERING DEPARTMENT TO USE IN THE FIELD Painting Training Quality Control / User Assistance Process HUD Mixed Model / Cockpit Architecture Sales / After Sales Product 16 / 23
  • 17. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 4 MIXED REALITY IN PROGRESS … Automation of digital content generation processes. Evaluation of different AR devices (visual, acoustics, haptics, etc) and elaboration of related methodologies for different use cases Design Digital Content preparation Use and dissemination 17 / 23
  • 18. VIRTUAL & MIXED REALITY at PSA AGENDA 1 PSA GROUPE 2 PSA GLOBAL PROCESS 3 FROM PAPER TO DIGITAL PROCESSES 4 VIRTUAL REALITY 5 MIXED REALITY 6 CONCLUSION EU 2018 Munich, GERMANY 18-19 October 7 Q & A 18 / 23
  • 19. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 6 CONCLUSION VR & AR ARE COMPLEMENTARY TECHNOLOGIES MATURITY OF DEVICES AND SOFTWARE SOLUTIONS REMAINS QUITE DIFFERENT SO FAR DIFFERENT USES FOR DIFFERENT NEEDS DIFFERENT ACQUISITION AND MAINTENANCE COSTS EASE OF USE AND DEPLOYMENT TO ADAPT ACCORDING TO THE TARGET USER MORE COMPLICATED TO ENSURE COMPATIBILITY FOR AR MOBILE SOLUTIONS 19 / 23
  • 20. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 6 CONCLUSION IMPROVEMENTS HMD HTC Vive CAVE 2004 CAVE 2015 DEVICE RESOLUTION (VISUAL ACUITY COMPARISON BY SYSTEM) 200 / 23
  • 21. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 6 CONCLUSION IMPROVEMENTS HMD OPTICAL SEE-THROUGH WIRELESS •  FOV (field of view) – HORIZONTAL & VERTICAL •  Size & weight •  Battery Autonomy •  Resolution & 3D model number of polygons •  Contrast & brightness (exterior use) •  Costs DIGITAL CONTENT / USE CASES AND SIMULATIONS SOFTWARE •  Automation process from authoring software to end user solution •  Conservation of texturing and rendering information between different software •  Accuracy when “virtual / real” overlay is needed without a long time of system calibration •  Association of a 3D object to a physical object and tracking movements without markers •  Accuracy on occultation and collision interaction between “virtual and real objects” •  Costs and time to produce content for AR purpose 211 / 23
  • 22. VIRTUAL & MIXED REALITY at PSA AGENDA 1 PSA GROUPE 2 PSA GLOBAL PROCESS 3 FROM PAPER TO DIGITAL PROCESSES 4 VIRTUAL REALITY 5 MIXED REALITY 6 CONCLUSION EU 2018 Munich, GERMANY 18-19 October 7 Q & A 222 / 23
  • 23. VIRTUAL & MIXED REALITY at PSA EU 2018 Munich, GERMANY 18-19 October 7 QUESTIONS & ANSWERS 233 / 23