Make in India - Young India holding the baton of the rising economy

1. - Team F
Athulya Nair & Deepika

2. Introduction
Make in India Campaign
Launch date : 25 September, 2014
Aim
Sectors Covered
Schemes
Effect on major sectors
Manufacturing Sector
Construction
Tourism and Hospitality
IT
4 Pillars of Make in India

3. Objectives
1. To identify the variables which affect the
Indian Economy directly through the eyes
of youth population
2. To analyze the role of each of these
variables, correlations and implications
to Indian economy with respect to ‘Make
in India’ scheme
3. To suggest ways to better the Indian
economy, making use of these variables

4. Research Design & Framework
RESULTS
To find out the
dependability of
independent variable
over dependent by
considering secondary
data and taking
millennials and Z
generation’s
perception into
account.
DESIGN
 Method
 Sampling Size &
Characteristic
 Survey Instruments
 Statistical Techniques
DEPENDENT
VARIABLE
Indian economy
INDEPENDENT
VARIABLES
1. Entrepreneurial
Mindset
2. Availability of Raw
Material
3. Supply Chain
Management
4. Retail Markets
5. Power of
Technology

5.  Data Validation and Responses
 Normal data distribution
 Skewness
 Response – Likert Scale
 Reliability – Cronbach alpha
 Sample size for pilot survey - 42
 Cronbach’s alpha = 0.719
Reliability
Correlation
 Significant correlations between variables,
values between 0.3 and 0.5
 EM x SC = 0.126
 EM x T= 0.258
 EM x RM = 0.235
 Confidence and drive is lacking
RESEARCH & ANALYSIS
Multiple Linear Regression Analysis
 Null Hypothesis (H0) : There is no impact of Entrepreneurial
Mindset, Availability of Raw Material, Supply Chain Management,
Retail Markets and Power of Technology on Indian Economy
among millennials and Z generation.
Hypothesis Significance
Value
Results
H01 0.000 Accepted
H02 0.010 Accepted
H03 0.043 Accepted
H04 0.000 Accepted
H05 0.055 Rejected

6. Challenges Identified
AWARENESS
• Youth lacks
awareness about
the opportunities
and schemes.
ENTREPRENEURIAL
DRIVE
• Entrepreneurial
mindset is present, but
the drive for the same
is lacking
ROOT CAUSE:
MINDSET
• Mindset to be
targeted and
molded to increase
youth participation
ATTRACTION
• Attraction quotient
of Indian products is
relatively low

7. Oct’20
–
Dec’20
On -
going
Jan’21
–
Mar’31
Dedicated Task
Force
Intervention in
the education
system
( 1 )
School Level
Intervention in
the education
system
( 2 )
Professional
courses
Social Media
Boost
PHASE I PHASE II PHASE III PHASE IV
ACTION PLAN

8. • Partnering with different institutes and
companies
• Current Affairs must be included as an
integral subject in the school curriculum
• Matrix planning and provision of
guidelines for execution
• Entrepreneurship awareness creation and
making it a subject
• Execution of the New Education Policy at
all levels
• Dedicated Task force to increase awareness
among the youth
• Attract the skilled, experienced people who
lost their jobs
• India’s unemployment rate risen up to
27.11% amid COVID
• 6.1 million youth can lose jobs due to COVID
19
Timeline: October’ 20 - December’ 20
PHASE I: Creation of a dedicated
Task Force
PHASE II: Intervention in the Education
System

9. • Mandatory 2-3 months internship in rural
areas for all professional courses
• Imbibing the belongingness feeling among
the youth
• Encouraging Cooperative Business Model
• Eg. Poshan
PHASE III: Intervention in
Professional courses • Team of young people in the nation
• Active “Make in India” social media
pages across platforms
• Digital marketing Internship
• Simple quizzes and competitions on
D2C
PHASE IV: Social Media Boost

10. • Attracting Foreign Direct Investments
• Vocational training camps – skill development
• Foster innovation and boost manufacturing infrastructure
• Low labor costs, incentives and regulatory relaxations for manufacturing
• Leveraging high – technology, Industry 4.0, 5.0
• Allow ease of doing businesses
• Protect intellectual property
Strategic - Creating a world-class
manufacturing ecosystem
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11. Thank you
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