GROUP MEMBER :
MOHD.AIRIL SOLEHAN BIN JOHARI 043911
MUHAMMAD AIMAN BIN ABD GHANI 043959
MUHAMMAD NAUFAL BIN FARID 043953
MUHAMMAD NURAZRUL AMRI BIN NOOR AZLAN 044416
MUHAMMAD NUR ATHARI BI SHAFIEE 044439
Unit-IV; Professional Sales Representative (PSR).pptx
Business Intelligence
1. BUSINESS
INTELLIEGENCE
MOHD.AIRIL SOLEHAN BIN JOHARI
MUHAMMAD AIMAN BIN ABD GHANI
MUHAMMAD NAUFAL BIN FARID
MUHAMMAD NURAZRUL AMRI BIN NOOR AZLAN
MUHAMMAD NUR ATHARI BI SHAFIEE
043911
043959
043953
044416
044439
LECTURE NAME : MOHD KHALID BIN AWANG
GROUP NAME :
2. DEFINITION BUSINESS INTELLIEGENCE
Business Intelligence is the processes, technologies,
and tools that help us change data into information,
information into knowledge and knowledge into plans
that guide organization.
Technologies for gathering, storing, analyzing and
providing access to data to help enterprise users
make better business Decisions
2
5. Component 1 : Data Source 5
DATA SOURCE
Set of field that provide
the data for a business
unit for data transfer
into Business
Intelligence
SAP (System, Application and Product in data process)
• Use to provide a organization with flexible route to sharing
information for entire organization.
RDBMS (Relational database management system)
• Enable the IT team to create, update, administer and otherwise
interact with a relational database.
File
• Access = refer to software and activities related to soring, retrieving or
acting on data housed in database.
• Text = include word processing documents, log files and saved email
messages.
• Excel = sample data that can be used to create test files and build
Excel tables and pivot tables
6. Component 2 : ETL
Extraction, Transformation and loading
1. Extracting data from source operational or archive
systems which are the primary source of data for the
data warehouse.
2. Transforming the data which may involve cleaning,
filtering, validating and applying business rules.
3. Loading the data into a data warehouse or any other
database or application that houses data.
6
7. Component 3:
Enterprise Data Warehousing
1. Pinpoint the important data from various source for analysis
and access.
2. Support online analytical processing (OLAP).
3. Help the business executives in planning strategy and decision
making.
4. From IT view is separating the analytical process from
operational process can enhance the performance of both
areas.
5. Form the business view is Data Warehouse platform enables
to view the past without affecting daily operation of business.
7
8. Component 4:
Business Intelligence Analytics
Google Analytics
Looker
Microsoft power BI
Sisense
Flexter
Woopra
Citibeats
8
Software that used to retrieve an analyst data for business intelligence. The software can read
that was stored in data warehouse.
9. Component 4:
Business Intelligence Analytics
Info Delivery
Info delivery is a function that use
analytics application use in order to
improve on now data can be
presented to a users in order satisfy
users information needs.
One of the info delivery capabilities is
dash boards or reports.
Business Intelligence
Dashboard
Business Intelligence dashboard or
report is a visualize data tools that
display the real –time data and
KPI(Key Performance indicators).
Dashboard is usually display data
with visual such as pie chart or graph.
Dashboard interface can be
customize and has the ability to
retrieve real-time data from multiple
sources
9
10. Component 5: User Access
Information Portal – (Intranet/Extranet)
1. User need to be able to utilize the business intelligence (BI)
which can add value to the organization.
2. User need to know how they can access the system and give
their feedback to improve the system.
10
11. Definition Information Portal
A portal which provide a way authorised people to add, edit, and
update their information held on a larger secure system.
A portal also need to focus on functionality that suit to the
organization.
A portal need to be user-friendly and easy to understand and not
confusing the user.
11
Component 5 :
12. Intranet
A private website which can
only be access by certain
member of organization that
run it.
Designed to communicate
and share knowledge more
effectively across business.
Extranet
Essentially an intranet but
with secure access added for
specific, authorised people
outside the organization.
The authorised people need
to have certain criteria which
allow them to use the
system/portal
12
Component 5:
Definition Intranet and Extranet
13. 13
THE IMPORTANCE OF
BUSINESS
INTELLIGENCES
Better
decision
making by
eliminating
guesswork
Fast answers to
any business
query
A reduction in
cost
Enable real-
time analysis
with quick
navigation
Know the
business with
key matric report
Help identify
opportunity
and up scale
the business
Coordination
of data model
Access to
reliable and
improved
information
14. The challenges in implementing
Business Intelligence
1. To get good quality data is hard
2. Business intelligence is costly
3. A large time investment is needed
4. Business Intelligence with unstructed data
5. Lack of training & execution
14
15. Example on real implementation of
Business Intelligence
1.Plantronics
used dashboards to give a better and graphical view of their opportunity
pipeline and help managers by suggesting better allocations of sales
resources.
15
2.Connotate
delves into more detail in the same article saying that the dashboards inside
business intelligence systems allowed them to focus on more profitable
business, saving them time and money whilst also boosting customer
satisfaction rates.
3.Hello Fresh
A centralized business intelligence solution saved the marketing
analytics team 10-20 working hours per day by automating reporting
processes. It also empowered the larger marketing team to craft
regional, individualized digital marketing campaigns.
