Weitere ähnliche Inhalte Ähnlich wie Leveraging LinkedIn For Your Small Business (20) Mehr von Astek Consulting (20) Kürzlich hochgeladen (20) Leveraging LinkedIn For Your Small Business1. Astek Academy
LinkedIn Workshop
Tim McDonald and Rachel Yeomans
Social Media Team, Astek
www.astekweb.com © 2012 Astek Consulting LLC
2. What is LinkedIn
&
Why is it Important?
www.astekweb.com © 2012 Astek Consulting LLC
3. Table of Contents
What is LinkedIn & Why is it Important
What is LinkedIn
Statistics
Why LinkedIn is Important
• Personal Branding
• Networking
• Education
Profile Makeover
The LinkedIn Timesheet
Status Updates
Groups
Questions
www.astekweb.com © 2012 Astek Consulting LLC
4. What is LinkedIn?
The number one social networking platform for
professional growth and networking
Image courtesy of BusinessInsider
www.astekweb.com © 2012 Astek Consulting LLC
5. A few stats…
As of 11/3/11, LinkedIn operates the world’s largest
professional network on the Internet with more than
135 million members in over 200 countries &
territories
As of 9/30/11, LinkedIn counts executives from all
2011 Fortune 500 companies as members
Its corporate hiring solutions are used by 75 of the
Fortune 100 companies
www.astekweb.com © 2012 Astek Consulting LLC
6. Why LinkedIn is Important
Personal Branding
An optimized profile means optimized Google results
Stand out among others in your field
Show you’re an “expert”
• Recommendations
• Group and Discussion Involvement
Result: The next time someone searches for
“Communications” or “Public Relations” or “Interior
Design” – they find YOU
www.astekweb.com © 2012 Astek Consulting LLC
7. Why LinkedIn is Important
Personal Branding
www.astekweb.com © 2012 Astek Consulting LLC
8. Why LinkedIn is Important
Networking
People use LinkedIn for professional growth & development. They
are looking for you!
More importantly, you may be looking for them and their
connections as well.
Result 1:
Search
Connect
Enforce Relationships
Result 2:
Existing Connections
Introductions
www.astekweb.com © 2012 Astek Consulting LLC
9. Why LinkedIn is Important
Networking
www.astekweb.com © 2012 Astek Consulting LLC
10. Why LinkedIn is Important
Education
LinkedIn boasts the largest professional Question and Answer
forum
Ask questions and get them answered
Answer questions and become recognized
Result: When your connections receive their LinkedIn
Activity emails, you’ll be near the top above everyone
else, therefore reminding them of you and your
business.
www.astekweb.com © 2012 Astek Consulting LLC
11. Why LinkedIn is Important
Education
www.astekweb.com © 2012 Astek Consulting LLC
15. Fill Everything Out
Keywords, keywords, keywords!
www.astekweb.com © 2012 Astek Consulting LLC
16. Applications
Download these!
Skills & Expertise
Box.Net
BlogLink by TypePad(if applicable)
Slideshare(if applicable)
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17. The Order of Things
Summary
Skills & Expertise
Publications (if applicable)
Applications
Experience
Volunteer Experience & Causes (if applicable)
Recommendations
Education
Additional Information
Personal Information
Contact For…
www.astekweb.com © 2012 Astek Consulting LLC
18. Settings
Located in the upper-right corner of LinkedIn
Update each setting to your preference
www.astekweb.com © 2012 Astek Consulting LLC
19. The Routine of Things
Update your status daily
Answer questions daily
Post and/or comment in at least one group daily
Ask questions as they arise
Ask for recommendations every quarter
www.astekweb.com © 2012 Astek Consulting LLC
20. To-Do List
Update your headline
Personalize your website information
Personalize your LinkedIn URL
Fill in your Profile
Summary
Experience
Download applications
Box.net
Skills & Expertise
Optional applications: Slideshare&BlogLink by TypePad
Organize the layout of your LinkedIn Profile
Ask for recommendations
www.astekweb.com © 2012 Astek Consulting LLC
22. Yes, You Do Have Time…
All it takes is 15 minutes
5 minutes: Post one Profile status update
5 minutes:
• Comment on one Group Discussion post
• Post one Group Discussion post
5 minutes:
• Answer one Question
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24. Status Updates
Share an update
Option to include a link
Polls
Create
Participate
Events
Search
Create
www.astekweb.com © 2012 Astek Consulting LLC
35. LinkedIn Groups
Extend relationships with existing network
Alumni group, Association, Company, or Non-Profits
Be an industry leader
Lurk First
Demonstrate your expertise
Add your opinion to a discussion
Answer questions
One-on-one networking opportunities
Reply privately
www.astekweb.com © 2012 Astek Consulting LLC
38. Ask & Answer Questions
www.astekweb.com © 2012 Astek Consulting LLC
39. Ask & Answer Questions
www.astekweb.com © 2012 Astek Consulting LLC
40. Thank You!
Tim McDonald
tim.mcdonald@astekweb.com
Twitter.com/TimMcDonald
Rachel Yeomans
Rachel.yeomans@astekweb.com
Twitter.com/Rachelyeomans
Astek
773-486-6666
Facebook.com/astekweb
Twitter.com/astekweb
LinkedIn.com/Company/Astek-Consulting
www.astekweb.com © 2012 Astek Consulting LLC