2. Information about Fertiliser Industry
Introduction of DFPCL Fertilisers
Competitors Analysis
Findings and Suggestions
Conclusion
Future Scope
3. To begin with fertilisers are essential plant nutrients,
important for obtaining yield and quality of crop.
Fertilisers is defined as any organic or inorganic sub-
stance, natural or artificial in nature supplying one or
more of the chemical elements/nutrients required for
plant growth.
Fertiliser is a key ingredient in feeding a growing global
population.
4. Nitrogenous fertilisers are applied for high growth,
yield and colour of plants.
Phosphoric fertilisers are applied for root development
and seed germination.
Potassic fertilisers provide protection against germs and
diseases to the crops.
Half of all food grown around the world today is made
possible through the use of fertiliser.
5. India is the 3rd largest producer and consumer in the
world.
Indian fertiliser industry started in 1906 with SSP
production facility at Ranipet near Chennai.
The fertiliser industry contributes 40-50% of agricultural
productivity.
Market Capitalization is 25% of GDP.
Size of industry: 57 large sized and 64 small & medium
sized chemical fertiliser production units in India.
7. Agriculture demand and prices.
Monsoon showers.
Raw material- availability and prices.
Investment for capacity expansion.
Government Subsidies and other regulations
8. Top leading Fertilizer Companies (Public Sector)
National Fertilizers Limited (NFL)
Fertilizer Corporation of India Limited (FCIL)
Fertilizers & Chemicals Travancore Limited (FCTL)
Rashtriya Chemicals & Fertilizers Limited (RCF)
Madras Fertilizers Limited (MFL)
Paradeep Phosphates Limited
Pyrites, Phosphates & Chemicals Limited
Hindustan Fertilizer Corporation Limited (HFC)
9. Top Leading Private Companies
Coromandel Fertilizers, Secunderabad, A.P.
Deepak Fertilizers and Petrochemicals Corporation Limited,
Pune
Devidayal Agro Chemicals, Mumbai
Chambal Fertilizers, New Delhi
Nagarjuna Fertilizers and Chemicals Limited, Hyderabad,
Telangana
Godavari Fertilizers and Chemicals limited, Secunderabad,
A.P.
Zuari Industries limited, Goa.
10. Deepak Fertilisers and Petrochemicals Corporation Ltd.
(DFPCL) was incorporated in the year 1979.
Established by the Deepak Group of Industries set up
by Mr. C.K. Mehta.
They commenced first commercial production of
Ammonia in 1983.
Plants at Taloja, Western Maharashtra, India.
Ranked 4th among chemicals manufacturers in India by
Dun & Bradstreet.
12. Only manufacturer of 24:24:0 in India.
Amongst market leaders in India for specialty products,
water solubles, specialty fertilisers and Sulphur
Bentonite.
Best recognised brands in the industry - Mahadhan and
Bhoodhan.
Network of 4,500 dealers and sub-dealers to ensure
penetration across the 7 states like– Maharashtra,
Gujarat, Madhya Pradesh, Punjab, Karnataka and
Haryana.