2. Globalization
• Opportunity to conduct business across the world.
• Made us to work with people from different cultures..
3.
4. Types of Cultural Contexts
• Low Context Culture
– Explicit
– Presented & received in a logical, linear sequence
– Silence indicates uncomfortableness /
disagreement
• High Context Culture
– Implicit
– Unspoken word has rich meaning than spoken
word
– Silence indicates acceptance / thinking
– Avoids confrontation (Will never say “no)
5. Examples
High Context: We have some important visitors
coming in today. It would reflect well on us if
they are impressed by the orderliness of our
office.
Low Context: Ashok, cleanup your desk. It is in
total mess and we have clients coming in today.
High Context: It is somewhat cold today. Please
close the window.
Low Context: Can you close that window before I
get pneumonia.
8. Tailoring to suit audience
High Context Audience Low Context Audience
• Avoid being too direct or • Be factual and direct
contradict
• Use formal titles to address the • Use casual speech patterns
person
• Speak up opposing view point
• Be respectful of silence
• Keep social conversation to
• Use social and relational minimum
conversation
9. Workout
• Chief Executive Officer Kim, I heard that you are
very fond of playing golf. Perhaps you could tell
me about local courses.
• I don’t want to waste your time, so I’ll get right to
the point.
• Vice President Yi has presented a issue that is
worth taking time to consider.
• I am leaving the country tomorrow, so I will need
a definite answer by the end of today.
11. High Context Communication
Technique
• Avoid being too direct or contradict
• Use formal titles to address the person
• Be respectful of silence
• Use social and relational conversation
12. Low Context Communication
Technique
• Be factual and direct
• Speak up opposing view point
• Use casual speech patterns
• Keep social conversation to minimum
Hinweis der Redaktion
The culture in which the people socialize influence the manner in which they work. Imperative to know how it affects communication. In organization with cross cultural teams, the miscommunication creates conflicts and results in low productivity.
The cultures can be broadly classified into high context and low context cultures. In low context culture, all the communication will be simple, direct and explicit. Facts and data are given more importance than the status and position. Saying “no” seen as an honest answer. In high context communication, there is a implicit meaning associated with the status/rank of the presenter. Saying “no” is considered as an offence. Silence is much appreciated. High context people wants to infer the information from the presentation rather than presenting it directly to them. Likes formal titles while addressing.
Knowing your audience will help you to present your views effectively. Presenting a low context presentation to high context audience will lead to misunderstanding and conflicts.
Miscommunication occurs during encoding and decoding. The sender has to know audience to encode properly and similarly the decoder has to know presenter to decode properly. The sender has to know the audience’s culture and the receiver has to know presenter’s culture to avoid miscommunication. Cultural context affects each of these elements.
Thus if you know your audience, you can find out which contexts they belong. By knowing the context, you can tailor your presentation to communicate effectively. By understanding the audience’s context, you can run effective meetings and can enhance the productivity.
