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A study on factors influencing consumer’s online shopping

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A study on factors influencing consumer’s online shopping

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A study on factors influencing consumer’s online shopping

  1. 1. A STUDY ON FACTORS INFLUENCING CONSUMER’S ONLINE SHOPPING BEHAVIOUR IN COIMBATORE CITY BY DR. R. PRABUSANKAR V K KARTHIK KUMAR T ASHOK KUMAR SCHOOL OF MANAGEMENT SRI KRISHNA COLLEGE OF ENGINEERING & TECHNOLOGY, COIMBATORE
  2. 2. INTRODUCTION  The craze of online shopping is increasing day-by-day and with that, the number of online shoppers is also increasing. As a result, ecommerce companies are doing good business.  Many companies have started using the Internet with the purpose of reducing marketing costs, in turn reducing the price of their products and services to stay ahead in exceedingly aggressive markets.  Reports says that “India’s ecommerce market would grow from $102 billion to $119 billion by 2020. It also expects that the number of online shoppers in the country would rise from 50 million in 2015 to 320 million by 2020.”
  3. 3. OBJECTIVES  To understand the socio-economic profile of consumers of online shopping.  To identify the factors influencing consumer’s online shopping behavior.  To examine the difference between socio-economic profile of consumers and factors influencing consumer’s online shopping behavior.  To study the impact of factors influencing consumer’s online shopping behavior on purchase decision of consumers.
  4. 4. FACTORS INFLUENCING CONSUMERS ONLINE SHOPPING BEHAVIOUR WEBSITE SECURITY WEBSITE RELIABILITY WEBSITE CONSUMER SERVICE WEBSITE DESIGN
  5. 5. METHODOLOGY  Coimbatore city has been selected purposively for the present study.  The data have been collected from 300 consumers of online shopping by using random sampling technique through structured questionnaire.
  6. 6. RESULTS AND DISCUSSION 1.SOCIO-ECONOMIC PROFILE OF CONSUMERS OF ONLINE SHOPPING Socio-economic factors & analysis result Gender Male : 62.67% Female : 37.33% - Age 31 – 40 years : 41.33% 21-30 years : 25.33% Rest & above 40 : 33.33% Education Graduates : 36.67% Post graduates : 28% Higher secondary & diploma : 35.33% Occupation Private sector : 40% Public sector : 36% Business & retired : 24 Income Rs.30,001-40,000 : 35% Rs.20,001-30,000 : 32.67% Above 40,000 : 33.33%
  7. 7. CONTI… 2. IDENTIFICATION OF FACTORS INFLUENCING CONSUMER’S ONLINE SHOPPING BEHAVIOUR  There are four factors that are extracted accounting for a total of 77.52 per cent of variations on 15 variables. Each of the four factors contributes to 27.92 per cent, 19.56 per cent, 16.74 per cent and 13.30 per cent respectively.  The Cronbach’s Alpha value of the scale is 0.87 showing that each item indicates an acceptable internal consistency. It is inferred that website design, website security, website reliability and website consumer service are the factors influencing consumer’s online shopping behavior.
  8. 8. CONTI… 3.SOCIO-ECONOMIC PROFILE OF CONSUMERS AND FACTORS INFLUENCING CONSUMER’S ONLINE SHOPPING BEHAVIOUR  To examine the difference between socio-economic profile of consumers and factors influencing consumer’s online shopping behavior, the ANOVA (Analysis of Variance) has been carried out.  The results indicates that the F-values are significant at one per cent level indicating that there is significant difference between socio-economic profile of consumers and factors influencing consumer’s online shopping behavior.
  9. 9. CONTI… 4.IMPACT OF FACTORS INFLUENCING CONSUMER’S ONLINE SHOPPING BEHAVIOUR ON PURCHASE DECISION OF CONSUMERS  To study the impact of factors influencing consumer’s online shopping behavior on purchase decision of consumers, the multiple linear regression has been used.  It is inferred that about 61.00 per cent of the variation in dependent variable (Purchase Decision of Consumers) is explained by the independent variables (Factors Influencing Consumer’s Online Shopping Behavior). The F-value of 26.365 is statistically significant at one per cent level indicating that the model is significant.
  10. 10. FINDINGS  The findings of the study indicate that each of the four website factors identified has a critical and positive impact on purchase decision of consumers through online shopping.  Since, the security is a very important factor for all online consumers, the company website should ensure the safe and secure transactions and protect privacy of consumers.  The company website should provide reliable information and deliver products accurately as well as timely to the consumers.  In addition, the company should design its website in such a way to attract consumers and by addressing consumer’s issues sincerely and promptly.
  11. 11. CONCLUSION  The overall analysis indicates that website design, website security, website reliability and website consumer service are the factors influencing consumer’s online shopping behavior that also having impact on purchase decision of consumers.  The market is dynamic and the future belongs to technology where this analysis helps to find out the customer behavior and optimize the online e-commerce business to attract more customers.
  12. 12. THANK YOU FOR YOUR ATTENTION! ANY QUESTIONS AND COMMENTS?

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