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- 4. Lewin’s Force-Field Analysis Equilibrium (Status-quo Situation) Driving Forces Restraining Forces Manager needs to identify the two sets of forces and their intensity Facilitating Forces Inhibiting Forces Increase Reduce
- 11. Kurt Lewin’s Model Phase I Phase II Phase III Unfreezing Changing Refreezing Recognising the need for change Modifying old ways And introducing new behaviours Making new behaviours permanent Dramatic drop in Market Share/ High Attrition
- 13. Lewitt’s Model Structure Technology People (Actors) Task It focuses on the interactive Nature of the various Subsystems. Change in One subsystem automatically affects the other subsystems
Hinweis der Redaktion
- Thank you for coming today to learn more about the new AkzoNobel and our new corporate brand identity. By now you have probably all seen the new identity. What I would like to do in this meeting is give you more information about the new identity, why we are introducing it and how the changes will be managed.
- Thank you for coming today to learn more about the new AkzoNobel and our new corporate brand identity. By now you have probably all seen the new identity. What I would like to do in this meeting is give you more information about the new identity, why we are introducing it and how the changes will be managed.