Agricultural, Allied Products, Agro Processed Products, its status in Indian Market. Emerging Issues in the business Agriculture Produces. Agriculture Marketing: Concept, Definition, Scope and Objectives, Upcoming Practices in Agriculture Marketing. Agribusiness-Emerging Branches, Non Conventional Forms of Agribusiness, Retailing & Merchandising of Agri Produces, Export Potential for farm products-Supporting Services. Role of Agencies for promotion of Exports of Agri Products, Role of Agencies for marketing of Agri Products, Standards of Agriculture Produces, Organized Retailing in Agri Inputs and Outputs. Marketing Mix of Agriculture Products, Role of Information and Communication Technology in Agriculture Marketing.

1. ROLE OF AGENCIES FOR
PROMOTION OF EXPORTS
OF AGRI-PRODUCTS
(UNIT-4/1)

2. COVERAGE
AGRI EXPORT PROMOTION AGENCIES
ROLES & FUNCTIONS OF

3. AGRI EXPORT PROMOTION AGENCIES
EXPORT DEVELOPMENT AUTHORITIES
EXPORT COUNCILS
BOARDS
OTHERS

4. AGRI EXPORT PROMOTION AGENCIES
EXPORT DEVELOPMENT AUTHORITIES
APEDA (AGRICULTURE AND
PROCESSED FOOD EXPORT
DEVELOPMENT AUTHORITY)
MPEDA (MARINE PRODUCTS EXPORT
DEVELOPMENT AUTHORITY)

5. AGRI EXPORT PROMOTION
AGENCIES
EXPORT COUNCILS
EXPORT INSPECTION
COUNCIL
SEPC (SILK EXPORT PROMOTION
COUNCIL)
CEPCI (THE CASHEWNUTS EXPORT
PROMOTION COUNCIL OF INDIA)

6. AGRI EXPORT PROMOTION AGENCIES
BOARDS
RUBBER BOARD, TEA BOARD, SPICES
BOARD, COCONUT DEVELOPMENT BOARD,
TOBACCO BOARD, CARDAMOM BOARD,
COIR BOARD, SILK BOARD, NATIONAL
HORTICULTURE BOARD (NHB), NATIONAL
DAIRY DEVELOPMENT BOARD (NDDB)
OTHERS
STATE TRADING CORPORATION (STC)
AEZs

7. ROLE OF APEDA..
ESTABLISHED THROUGH APEDA ACT 1985 IN 1986 FOR
EXPORT PROMOTION OF
FRUITS AND VEGETABLES
MEAT AND MEAT PRODUCTS
POULTRY PRODUCTS
DAIRY PRODUCTS
CONFECTIONARY, BISCUITS AND BAKERY PRODUCTS
HONEY, JAGGERY, SUGAR AND COCA PRODUCTS
ALCOHOLIC AND NON-ALCOHOLIC BEVERAGES
PICKLES, CHUTNEYS AND PAPADS
CEREALS (NON-BASMATI RICE)
OTHER PROCESSED FOODS

8. ROLE OF APEDA..
IT PLAYS FOLLOWING ROLES
TO BUILD LINKS BETWEEN INDIAN PRODUCERS AND
GLOBAL MARKETS
TO MAXIMIZE FOREIGN EXCHANGE EARNINGS THROUGH
INCREASED AGRI EXPORTS
TO CREATE EMPLOYMENT OPPORTUNITIES IN RURAL
AREAS BY ENCOURAGING VALUE ADDED EXPORTS
TO IMPLEMENT SCHEMES FOR PROVIDING FINANCIAL
ASSISTANCE TO IMPROVE POST HARVEST ACTIVITIES TO
BOOST THEIR EXPORTS
DEVELOPMENT OF DATABASES ON PRODUCTS, MARKETS
AND SERVICES
PUBLICITY AND INFORMATION DISSEMINATION

9. ROLE OF APEDA
INVITING OFFICIAL AND BUSINESS DELEGATIONS FROM
ABROAD
VISIT OF BUSINESS AND TRADE DELEGATIONS ABROAD
ORGANIZATION OF SEMINARS, WORKSHOPS AND
AWARENESS PROGRAMS ON EXPORTS AND LATEST FARMING
PRACTICES
PARTICIPATION IN INTERNATIONAL TRADE FAIRS IN INDIA
AND ABROAD
PROVIDING RECOMMENDATORY, ADVISORY AND OTHER
SUPPORT SERVICES
QUALITY UPGRADATION ACTIVITIES
DEVELOPMENT OF PACKING QUALITY

10. ROLE OF MPEDA
ESTABLISHED IN 1972
PROMOTING EXPORT OF MARINE PRODUCTS
DEVELOPMENT OF OFF-SHORE AND DEEP SEA FISHING
PROMOTING SHRIMP FARMING USING LATEST
TECHNOLOGIES
DIVERSIFYING EXPORT PRODUCTS AND EXPORT
MARKETS
MODERNIZING SEA FOOD INDUSTRY
ASSUMING QUALITY CONTROL IN FISHERY PRODUCTS
MARINE PRODUCT INDUSTRY DEVELOPMENT
FACILITATING EU (EUROPIAN UNION) APPROVAL FOR
SEAFOOD PROCESSING UNITS IN THE COUNTRY

11. ROLE OF EXPORT COUNCILS..
FACILITATING INSPECTION AND QUALITY
CONTROL
FACILITATING COMMODITY SPECIFIC
EXPORT – SILK AND CASHEWNUTS
EXPLORING EXPORT MARKET
LINKING PRODUCERS WITH EXPORT
MARKETS
FACILITATING PACKAGING

12. ROLE OF EXPORT COUNCILS
FACILITATING EXPORT CLEARANCE
ARRANGING AND PARTICIPATING IN TRADE
FAIRS
FACILITATING TRAINING AND RESEARCH
PROMOTING SILK PRODUCTION IN THE
COUNTRY
PROMOTING GROWTH OF SILK INDUSTRY

13. ROLE OF BOARDS
PRIMARILY DEVELOPMENT OF SPECIAL
COMMODITIES INDUSTRY
PROMOTION OF PRODUCTION OF SPECIAL
COMMODITIES
EXPORT PROMOTION THROUGH ENHANCED
PRODUCTION OF THE SPECIAL COMMODITIES
INDUSTRIES

14. ROLE OF STC
LIASON ROLE BETWEEN EXPORT
MARKETS AND FARMERS
FACILITATING WAREHOUSE AT
SHIPPING PLACE
EXPLORING EXPORT MARKETS
FACILITATING EXPORT CLEARANCE
FACILITATING TRAINING AND
RESEARCH

15. ROLE OF AEZs
PROVIDING INFRASTRUCTURE FOR
SETTING UP EXPORT-ORIENTED AGRI
INDUSTRIES / UNITS
PROVIDING TAX HOLIDAY TO SUPPORT
AGRI EXPORTS PROFITABLY
TO PROVIDE EXPORT FACILITIES LIKE
ACCESS TO SEA-PORTS, EXPORT
CLEARANCE ETC.

16. SUMMING UP