2. SECTOR INFORMATION
• The Indian auto industry is one of the largest in the world. The industry accounts
for 7.1 per cent of the country's Gross Domestic Product (GDP).
• the Indian automobile industry is likely to contribute 12 per cent to the nation's
GDP over the next decade
• Domestic market share:
14%
3%
3%
80%
Market Share
PV
CV
3 w
2 w
3. SECTOR INFORMATION
Growth Rate of This Industry
• :
No.of Automobile Sold in India(Mill)
0
5
10
15
20
25
fy-13 fy-14 fy-15 fy-16 fy-17
Sales
5.24%
9.17%
16.97%
3.03%
1.12%
8.29%
FY-2016 FY-2017
PV CV 2 W
4. SECTOR INFORMATION
Government Initiative
• Govt. allows 100% FDI
• New Green Urban Transport scheme (RS-
25000 crore)
• Make In India (9.4 million unit by 2026)
• The Government plans to promote eco-
friendly cars in the country i.e. CNG based
vehicle, hybrid vehicle, and electric
vehicle.
• Scheme for Faster Adoption and
Manufacturing of Electric and Hybrid
Vehicles in India, under the National
Electric Mobility Mission 2020
Investment
• FDI worth US$15.79 billion (fy-2000-
2016)
• Electric car maker Tesla Inc. –by 2018
• South Korea ‘s Kia Motor Crop-Rs- 6700
crore
• Suzuki Motors Rs -2600 crore (assembling
plant)
5. Porter’s five
forces
framework
analysis
LOW- The threat from
substitute is low
because public
transportation being
under developed even in
cities
Threat of substitutes
MODERATE- The threat from new
entrant is generally medium of brand
equity and capital intensive nature of
the business
Threat of new entrants
HIGH- The
competitor has
turned more
intense after the
entry of foreign
player like
Volkswagen, ford
Hyundai with their
changed design to
cater Indian
market
Competitively
rivalry
HIGH- Because of varieties
of product available in the
same range of different
manufacturer
Bargaining power of
buyer
LOW- Because
most of auto
components
manufacturer are
specialized
Bargaining power
of supplier
6. COMPANY INFORMATION
Maruti Udyog limited (India)joint venture partner with Suzuki Motors
corporation (Japan)-in the year of 1981
India’s first affordable car, Maruti 800, a 796 cc hatch back was
launched in 1983
The company has produced and sold over 7.5 million vehicles in India
Exported over 500,000 units to Europe and other countries.
50 per cent of the domestic car market
7. SWOT ANALYSIS OF THE COMPANY
Threat
• More than 50% market share in domestic market
• Strong Brand Value and Loyal Customer Base are big
strengths
• Maruti hasn’t proved itself in SUV segment like other
players
• Lack of experience with foreign market
Weakness
Threats
• MUL has launched its LPG version of Wagon R and it
was a good move simultaneously
• MUL can start R&D on electric cars for a much
better substitute of the fuel.
Opportunities
8. PRODUCT PORTFOLIO
SUV
Discontinuous product
.
Mini van Hatchback
current product
Mini MPVSedan Mini SUVMini
SUV
HatchbackSedan SUV
Baleno
Ertiga
K10
Swift
Wagon R
Alto800
Celerio
Ignis
Baleno RS
Omni
Eeco
Gypsy King
Ciaz
Swift Dzir
Vitra
Brazza
S.cross
Grand
Vitara XL7
Ritz
800
Grand
Vitara
1000
Kizashi
Esmtee
Exy
Zen classic
Alto
Zen Estilo
A-Star
10. • 400 sales showroom
• 600 dealer workshop
• 1900 authorized service stations
• Road shows
• Radio
• Print Media
• Television
• LX₹3.40 lakhs (lowest price)
• LX(Airbag)₹3.46 lakhs
• LXi₹3.57 lakhs
• LXi(Airbag)₹3.63 lakhs
• LXi CNG₹4.19 lakhs
• LXi CNG (Airbag)₹4.25 lakhs
• VXi AMT(Airbag)₹4.26
lakhs(highest price of K10)
• The car is marginally larger (3545x1295x1475
mm)
• The fog lamps get a larger encapsulation of
black shade plastic
• The car gets a boot space of 117 litres
• 24.7 km /liter mileage
• CNG& Petrol Fuel
• Four different color
• Manual &automatic transmission
Product price
PlacePromotion
MARKETING MIX OF ALTO K10
11. SWOT ANALYSIS OF ALTO K10
Strength Weakness
Strong Brand name
Growing Brand
Largest Manufacturing Facilities
Serving Worldwide
CNG fuel
Strong profit
Unique Design
No other vendor seems obey to serve the lowest part
of SMB Market due to price
Production losses
Hardware is cheap and poor performance
Limited car design
Controller platform is featureless
Opportunity Threat
Develop Fuel efficient car
Hybrid cars
Launch electric cars
Boosting fuel efficiency
Stock is at all time. They could use their buying
power to acquire a complimentary mid-market,
could Wi-Fi company to accelerate growth into
SME.
Lot of competitors in Indian market
Inflation
High fuel price
Improvement of public transport.
Competitors introduce real cloud management and
cloud intelligence/Service SMB.
12. STP
Alto k10 is a Hatchback segment small popular car in Indian
market
Income-middle income family
Age group-35-45(primary target customer)
Area-Urban and semi urban is the main target market.
Maruti is positioning the new car as a mass market product equipped
with ‘futuristic technology’ to cater to “very demanding, value for
money conscious customers.
T
P
S
.
13. PRODUCT LIFE CYCLE
• PLC:: Maruti Suzuki alto k10 launched in 2010.it is very unique design small segment car.it is
easy to affordable Indian customer .In the year 2016 its market share 22%This year its market
share increase and growth rate is very high.so alto k10 is now in Growth stage
introduction Growth
16. JD & JS OF THE COMPANY
Marketing Finance
Human
Resource
manage and
coordinate all
marketing
conduct market
research to determine
market requirements
analysis of customer
research, current
market condition
Offering vehicle
financing and
insurance to
customers
Processing financing
and leasing deals
accurately
Creating and
maintaining a
program with the
sales department
Develop and
implement HR
strategies and
initiatives aligned with
the overall business
strategy
Manage the
recruitment and
selection process
Maintain pay plan and
benefits program
17. EXTERNAL SOURCES:
CAMPUS PLACEMENT
ADVERTISEMENT/ WALKIN
ONLINE:
Job portals
Mobile Applications
Company’s website
RECRUITMENT FIRMS (Agency, Consultancy)
CONTINGENT WORKFORCE
JOB FAIR
INTERNAL SOURCES:
PROMOTION
CURRENT EMPLOYEE REFERRAL
PIPELINE EMPLOYEES: DATABASE
OF FORMER APPLICATIONS
BOOMERANG EMPLOYEES:
RETIRED AND FORMER
EMPLOYEES
INTERNSHIP PROGRAMME
SOURCES OF RECRUITMENT
18. SELECTION
PROCESSIn general, the selection
procedure can be
divide into THREE
parts:
WRITTEN EXAM
PRESENTATION
INTERVIEW
ENGINEERING
• ONLINE TEST (TECHNICAL,
APTITUDE & PSYCHOMETRIC)
PERSONAL INTERVIEW
(TECHNICAL + HR)
• OFFER
• JOINING
FRESHERS
CV SCREENING
PSYCHOMETRIC PROFILING
GD/INTERVIEW
MEDICAL CHECKUP
OFFER AND ONBOARDING
19. TRAINING PROGRAMMES
TRAINING PROGRAM FOR EXECUTIVES:
INDUCTION
PRODUCT PROGRAMS
CONSULTIVE SELLING PROCESS
CUSTOMER CARE
ADVISOR FOR LIFE PROGRAM
TRAINING PROGRAMME FOR MANAGERS:
DEALERSHIP MANAGEMENT PROGRAMME
SALES MANAGERS/TEAM LEADERS
PROGRAMME
APPRAISAL
• 100% PERFORMANCE BASED
RENUMERATION
• 360 DEGREE APPRAISAL SYSTEM
• PEER AND SUBORDINATES NUMBER ARE
MORE
• COMPARISION BETWEEN EMPLOYEE’S
AND OTHER’S REVIEW ABOUT EMPLOYEE’S
PERFORMANCE
20. BRAND NAME
DISCIPLINED
STIMULATE SELF DEVELOPMENT
AMBITIOUS TOP MANAGEMENT
OPEN WORK CULTURE
VAST EXPOSURE
PROPER TRAINING IS GIVEN
MEDICAL BENEFITS ARE PROVIDED
GOOD RENUMERATION POLICY
FLEXIBLE AND
NO PRIVACY
SCHOOL TYPE RULES
SOME TIMES THERE IS TOO
MUCH PRESSURE
OVERTIME WORKING HABIT
LESS WORK LIFE BALANCE
LONG WORKING HOURS
TIME
BOSS CULTURE
BENEFITS PROVIDED TO THE EMPLOYEES
Insurance, Health & Wellness, Financial & Retirement
Vacation & Time Off, Professional Support
ORGANISATION CULTURE
PROs
CONs
