A presentation on the craftsmanship of converting great ideas to great products

1. Arun Purohit
26 Apr 2014
Great Idea to Great
Products and craftsmanship

2. 2
In between a
Great idea &
a
Great product
There is a tremendous
amount of
Craftsmanship

3. Lets Talk Idea first
3

4. Ideas are
multiplicative

5. Idea = Sperm?
No Idea is bad
Not every idea should make it to product

6. First idea sketch done is Feb 2010
Local
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7. Second idea sketch -national
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8. Third idea sketch -global
8

9. Building product
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10. Implementation Idea 1
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11. Implementation idea 2
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12. What really happened ?
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13. Chew it
well

14. Get all answers you can
Who will pay
for it ?
Can it be done
fast?
Who will be the
most passionate
user ?
What does it take to
build it?
Can you give
7 yrs of your
life to it?
Is it Big?
14

15. Start building
your product??
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16. Hold your horses
16

17. THE CRAFTSMANSHIP – 5 STEPS
17

18. Step 1
Assumptions
&
Leap of faith
What is the
biggest
RISK? 18

19. Step 2: XYZ Measurable Hypothesis
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20. Do no surveys
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Step 3: Design two Experiments

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Step 4: Interpret Reality

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HANG IT
DON’T
LET IT
FADE
Step 5: Impassionate decisions

24. These are MVPs
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25. Create these
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26. It was an onerous job
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27. Reach me out
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twitter : @arunpurohit
blog
http://www.wicfy.com/blog/au
thor/arun-purohit/
Quora
http://www.quora.com/Arun-
Purohit

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