Does your marketing strategy satisfy you? We offer content marketing manual, that shows all the necessary tips to implement to make your strategy the most efficient. Enjoy our comic strip!

1. Content marketing
Kate Devyatkina artjoker.net

3. Content marketing comic strip

4. Blog

5. Video

6. Posts in Social Media

7. Whitepapers

8. 85% of asked clients are ready to leave
their emails to get an eBook for free.

9. Teaching e-mailings

10. Separate site’s sections

11. Seminars and webinars

12. Funny site’s elements

13. Offline events

14. Offline events

15. The reasons for Email
Marketing

16. SEO benefits:
• behavioral factors
• link mass
• growth of a website
pages number
• unplagiarized texts
• internal optimization
• putting more
semantics

17. Lead generation
• Email for
whitepapers
• Email for a
webinar
• a subscription to
a mailing
• sending
questions
• commercial
leads

18. Sales growth
• traffic is growing
• number of leads
is growing
• expert content
• confidence
• all reasons to
buy!

19. The components of effective
content-marketing

20. SystemContent
You
Introduction Crop
Audience

21. Content-strategy: go ahead
to success!

22. Setting the goals:
• defining KPI
• orientation on
numbers
•mental mobility

23. Analysis of target
audience:
• what are they?
• what do they read?
• what do they like?
• what are they lack
of?

24. Defining a
team:
• who writes?
• who draws?
• who promotes?
•agency/staff

25. Creating a content-
plan:
• for every day
• for a week
• 1/7/30/4/2/1method

26. Questions, that should be asked to
yourself:
- How much quality content I am able to create?
- In what way the content can be putted into
categories?
- What time my audience is web-active at?
- What rituals do the target audience have in the
Web?
- What I can to automize?
- What I am going to post during a month?

28. 1/7/30/4/2/1 Method:
1 = what to post every day?
7 = a plan for a week
30 = what content do we post every month?
4 = what do we post once every three month?
2 = once a half-year?
1 = every year?

29. Tactics of crop:
• budget
• the channels of a
content promotion
•POEM-strategy

30. POEM-strategy:
Own media
(site, social media profiles, emails, applications)
Paid media
(adverts, paid articles)
Conquered media
(reposts, publishing your articles in mass media,
thought leaders mensions)

31. Analisys of
efficience:
• what works?
• when works?
• what to improve?

32. Measures of content-
marketing efficiency:
● Measures of arrangements with
content
● Site’s positions
● Traffic and its quality
● Regular readers
● Increasing a number of regular readers

33. Well-tried ideas for a
content:

34. Teaching
content:
• «How to do
this?»
• Check-lists
• Useful advice
• Tutorials
• Expert tips

35. «Web-tuning. How to do this?»

36. Popular articles

37. Inbound
content:
• Business
lessons
• Overviews
• Selections
• Reviews
• Fun

38. Overviews

39. Interviews

40. Thought
leaders’ content
• Interviews
• quick-fire
questions
• guest posts

41. “About
yourself”
content:
• about staff
• interesting
facts
• about
company
• storytelling

45. A fight for
popularity: how to
attract audience?

46. Content that is
written for people
•Write from all your
heart
• Love your readers
• Be attentive to
details
• Have a finger on the
pulse

47. Be ready to
experiment!

48. Co-operate!
● Make friends
with thought
leaders
● Write guest
posts
● Show how to
make friends
with us

50. The secret
of success
is...

51. Make your
clients
happy!

52. Thanks!
Kate Devyatkina
facebook.
com/crayzykatty
instagram.
com/Just_crayzy
artjoker.net