This Social Media for Visual Artists presentation was held at the South Delta Artists Guild by ArtSites.ca Co-Founder, Rochelle Grayson on October 14, 2012. Here's a more detailed description: Are you trying to understand, sort through and make decisions about how social media can work for you? In this presentation, Rochelle Grayson presents concrete strategies and examples of how you can use social media to increase your brand, market your skills, and ultimately, sell your artwork! You will learn: - How to Setup a Manageable & Maintainable Social Media Strategy - Why Having Your Own Website Still Makes Sense - Why and How to Use: - Blogs - Facebook Pages - Pinterest - YouTube - Twitter - Foursquare - LinkedIn - Mobile Apps & QR Codes (While this workshop is focused on visual artists, it may also be of interest to other creative individuals and/or small businesses selling "visual products".) About ArtSites.ca Based in Vancouver, BC, Canada, ArtSites.ca is an online website building service catering to visual artists, artisans, craftspeople, and businesses selling visual products. Our goal is simple: To provide artists and creative individuals with an affordable and easy-to-use service that delivers elegant and professional websites that best showcase and promote their work. In terms of Social Media, Rochelle has been teaching the Social Media Strategy & Marketing and Social Media Monetization courses at the University of British Columbia (UBC) for the past 5 years. She is also the Industry Chair and Program Advisor for UBC's Digital Media Strategy Certificate Program and Social Media Award of Achievement Program.

1. Welcome!
Social Media for Visual Artists
Rochelle Grayson
A r t S i t e s .. c a rochelle@artsites.ca
rochelle@artsites.ca

2. Who is Rochelle?
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3. Introductions & Expectations
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4. Social Media Tools vs. Strategy
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5. What is a Strategy?
Blueprint
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6. Your Strategy Guides You
Directions
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7. What Works for Visual Artists?
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Show and Tell!

8. Your Website
• Artwork • Galleries• Artist Statement / Bio • Contact Info
• Artwork • Galleries• Artist Statement / Bio • Contact Info
(Optional) • Blog • Newsletter • Exhibits • Events • Videos • Classes • Collectors
(Optional) • Blog • Newsletter • Exhibits • Events • Videos • Classes • Collectors
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9. Blogs
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● Works in Progress
Works in Progress
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● New Works
New Works
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● New Collectors
New Collectors
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● Inspirations
Inspirations
–
– Scenery
Scenery
–
– Photos / Drawings / Books
Photos / Drawings / Books
–
– Interesting Lighting
Interesting Lighting
●
● Exhibits / Events / Classes
Exhibits / Events / Classes
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● Museums
Museums
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● Videos
Videos
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● Creative Themes
Creative Themes
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● New Colours / Media
New Colours / Media
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10. Niki J. Sands
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11. Danièle Lemieux
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12. Facebook Profiles vs. Pages
Facebook Profiles
Facebook Profiles Facebook Pages
Facebook Pages
Friend Limit: 5,000
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● Unlimited friends / fans
Unlimited friends / fans
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●
Friend Limit: 5,000
Public or Private
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● Public
Public
●
●
Public or Private
Not SEO friendly
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● SEO friendly
SEO friendly
●
●
Not SEO friendly
Friend Requests Require
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● No barrier to “like”
No barrier to “like”
●
●
Friend Requests Require
Approval
Approval ●
● Unlimited promotional
Unlimited promotional
Person to Person Messaging opportunities
opportunities
●
●
Person to Person Messaging
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● May not promote sale of
May not promote sale of
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● Can only comment on your
Can only comment on your
your work
your work Page and other Pages
Page and other Pages
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● Insights Analytics Tools
Insights Analytics Tools
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● Better Website Integration
Better Website Integration
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13. Facebook Insights
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14. Jared Betts
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15. What to Post on Facebook Pages
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● Shareable News & Personal
Shareable News & Personal
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● Highly Visual Content
Highly Visual Content
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● Links to Blog Posts
Links to Blog Posts
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● Works in Progress
Works in Progress
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● New Works
New Works
●
● New Collectors
New Collectors
●
● Inspirations
Inspirations
–
– Scenery
Scenery
–
– Photos / Drawings / Books
Photos / Drawings / Books
–
– Interesting Lighting
Interesting Lighting
●
● Exhibits / Events / Classes
Exhibits / Events / Classes
●
● Videos
Videos
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● Creative Themes
Creative Themes
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● New Colours / Media
New Colours / Media
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16. What is Pinterest?
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17. Create a Profile
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18. What to Pin on Pinterest
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● VISUALS!
VISUALS!
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● Works in Progress
Works in Progress
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● New Works
New Works
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● Works that Just Sold
Works that Just Sold
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● Inspirations
Inspirations
–
– Scenery
Scenery
–
– Photos
Photos
–
– Drawings / Sketches
Drawings / Sketches
–
– Book Covers
Book Covers
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● Videos
Videos
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● Creative Themes
Creative Themes
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● New Colours / Media
New Colours / Media
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19. Who's Pinned Your Art?
www.pinterest.com/source/yourwebsite.com
www.pinterest.com/source/yourwebsite.com
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20. YouTube
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21. What to Post on YouTube
●
● How-to's!
How-to's!
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● Classes / Lessons
Classes / Lessons
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● Basic Techniques
Basic Techniques
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● Basic Theory
Basic Theory
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● How to Avoid XYZ
How to Avoid XYZ
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● Tips & Shortcuts
Tips & Shortcuts
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● Lessons Learned
Lessons Learned
– Preparations for
– Preparations for
an Exhibit
an Exhibit
– Framing Artwork
– Framing Artwork
– Business / Marketing
– Business / Marketing
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● Footage from Openings or
Footage from Openings or
Other Art Events
Other Art Events
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● An "Open Studio" Tour
An "Open Studio" Tour
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● Artist Statement
Artist Statement
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22. Leo Cunanan
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23. LinkedIn
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● Build Professional Contacts
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● Connect with Galleries, Collectors, &
Other Artists
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24. LinkedIn Groups
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25. LinkedIn Groups
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26. Twitter
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● Will Show Images!
Will Show Images!
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● Short description links to:
Short description links to:
– Works
– Works in Progress
in Progress
– New Works
– New Works
– New Collectors
– New Collectors
– Inspirations
– Inspirations
●
● Scenery
Scenery
●
● Photos / Drawings / Books
Photos / Drawings / Books
●
● Exhibits / Events / Classes
Exhibits / Events / Classes
– Museums
– Museums
– Videos
– Videos
– Creative
Themes
– Creative
Themes
– New Colours / Media
– New Colours / Media
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● Autoconnect to other Sites
Autoconnect to other Sites
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27. Foursquare
• Events
• Events •
• Exhibits
Exhibits •
• Where you are
Where
•
• Classes
Classes •
• Scenic Spots
Scenic Spots
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28. Mobile Apps
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● Art Spotter
An iPhone app that helps tourists and
others locate nearby art.
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29. QR Codes
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30. Your Social Ecosystem
Your Space -
Your Control
Content
Blog / Artwork / Galleries
Exhibits / Events / Classes
Social Buttons / Sharing / Syndicating
Public Space -
Their Control
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31. Thank You!
Questions?
Rochelle Grayson
rochelle@artsites.ca
rochelle@artsites.ca
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32. Links of Interest
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● Wordle.net
Wordle.net
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● How to Create a Facebook Artist Page [Video]
How to Create a Facebook Artist Page [Video]
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● Pinterest.com
Pinterest.com
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● Pinterest “Follow”, “Pin it”, and other Buttons & Goodies
Pinterest “Follow”, “Pin it”, and other Buttons & Goodies
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● LinkedIn for Artists: 3 Surprisingly Good Ways to
LinkedIn for Artists: 3 Surprisingly Good Ways to
Promote Your Art on LinkedIn
Promote Your Art on LinkedIn
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● Where are my images being used? Find out via
Where are my images being used? Find out via
Google Images and/or TinEye.
Google Images and/or TinEye.
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● QR Code Generator
QR Code Generator
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