1. William Burns
IBM PureFlex System Channel Leader, Europe
IBM PureSystems
A new family of expert integrated systems
© 2012 IBM Corporation

2. What are today’s pressures and realities
Consumerization
• Mobility
• Social business
• Iterative solutions
Business Demands IT Needs
• Address opportunities • Deliver new
more quickly capabilities faster
• Drive business • Shift resources from
innovation maintenance to
• Leverage technology transformation
more strategically • Control growing
complexity
2 © 2012 IBM Corporation

3. You experience the barriers of time, cost and risk today
Aligning IT and business goals
Business Goals
Grow top and IT Reality
bottom line by:
• Driving business innovation
Getting Up and Running
• 2-3 months to specify and procure
• Make new markets
• 2-3 months to integrate, configure
• Respond to competitive
and deploy
threats
• Enhance the customer
experience Development Operations
• 3-6 months to go from
development to production
Ongoing Effort
• 1-3 months to troubleshoot and tune
Typical Results: • Ongoing effort and downtime to
• 34% of new IT projects (US) deploy late maintain, scale and upgrade
• 55% experience application downtime for major
infrastructure upgrades once deployed
© 2012 IBM Corporation
3
From a commissioned study conducted by Forrester Consulting on behalf of IBM

4. Only 1 in 5 can allocate more than half their IT budget to innovation
Least efficient data centers Most efficient data centers
Use of new technology: Use of new technology:
43% first and fast technology adoption 86% first and fast technology adoption
1% move virtual machines to meet desired 58% move virtual machines to meet desired
outcomes outcomes
21% use storage virtualization 93% use storage virtualization
3% use a storage service catalog (tiered 87% use a storage service catalog (tiered
storage) storage)
Results: New projects Results New projects
35%
53%
Maintaining
existing Maintaining
existing
infrastructure infrastructure
65% 47%
© 2012 IBM Corporation
4
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

5. The time has come for a new breed of systems
Systems with integrated expertise and built for cloud
Built-in Expertise Integration by
Capturing and Design
automating what Deeply integrating and
experts do – from tuning hardware and
the infrastructure software – in a ready-to-
patterns to the go workload optimized
application patterns system
Simplified Experience
Making every part of the IT lifecycle easier - with
integrated management of the entire system and a
broad open ecosystem of optimized solutions
© 2012 IBM Corporation
5

6. Announcing IBM PureSystems
The first members of a new family of expert integrated systems with:
• Built-in expertise to address complex business and operational tasks automatically
• Integration by design to tune systems for optimal performance and efficiency
• Simplified experience from design to purchase to maintenance
IBM PureFlex System IBM PureApplication
System
Expert at: sensing and
anticipating resource Expert at: optimally
needs to optimize your deploying and running
infrastructure applications for rapid
time-to-value
• Factory integrated
and optimized system •Expert designed, integrated
infrastructure and optimized application
• Integrated management aware platform
• Automation and •Platform patterns
optimization expertise of expertise
•Simplified management
with a single console
© 2012 IBM Corporation
6

7. Smarter Computing
The IT infrastructure that enables a Smarter Planet
Client-optimized system: Expert integrated systems:
highly customizable systems designed to deliver combine the flexibility of a general purpose
the best in class capabilities uniquely tailored for system with the simplicity of an appliance – and
the client’s environment integrated expertise throughout
System z Power Syst em s
Freedom t hrough design Perf ormance redefined
Business applications
Expert
Integrated IBM PureApplication
Application platform System
Systems
Syst em x IBM St orage
Defining the nex t Ex pect more from
your Storage
generation of x 86 servers
System infrastructure
IBM PureFlex
System
7 © 2012 IBM Corporation
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8. IBM PureSystems “patterns of expertise”
Patterns of Expertise: Proven best practices and expertise for complex
tasks learned from decades of client and partner engagements that are captured,
lab tested and optimized and then built into the system
Patterns deliver superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors
Through unmatched expertise in:
• System design
• Infrastructure management • High availability
and scalability
• Application deployment
• Security
• Data management
• Storage optimization
• Datacenter management
• Networking
© 2012 IBM Corporation
8

9. IBM PureSystems are integrated by design
Deployment
Applications
Middleware
Optimizes the complete
Development
solution stack:
• All hardware and software components
integrated and optimized
• Born virtualized and ready for cloud
Management
• Storage tuned to data needs
• Hardware directly tuned to the software
• System resource allocation uniquely optimized
per selected pattern for each application
Virtualization workload
Storage
Servers
Networking
© 2012 IBM Corporation
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10. IBM PureSystems extensible with “patterns of expertise”
Including built-in cloud capabilities
IBM PureFlex IBM PureApplication
System System
Application 100+ ISV business applications
Patterns and Images
Available
Business intelligence through
Images available for Business process management
Available patterns client tuning PureSystems
images from IBM Web experience Centre
and Partners More to come in 2012…
Platform Images
available for Web application deployment
Patterns
Expertise across client tuning Database deployment
the middleware
and infrastructure Cloud platform management
Built-in
with
Infrastructure Provisioning
Patterns
flexibility
Storage optimization
Expertise across
the compute Scalability
resources Upgradability
© 2012 IBM Corporation
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11. IBM PureSystems simplified experience
New client experience:
• Single product streamlines ordering, tracking,
receiving, installing and running
• Factory installed, fully packaged solutions
drive simple setup (pull it out of the box,
plug it in and boot it up)
• Management integration across system
• Single point of contact for support
• Upgrade with zero downtime based on
integrated patches and system design
• PureSystems Centre – an online catalog of
applications and patterns.
• A broad open ecosystem of optimized solutions
© 2012 IBM Corporation
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12. Extensibility from the broadest ecosystem is made easy
New IBM PureSystems Centre:
 Gain access to a broad community
of IBM and certified partner
expertise
 Download optimized, deployable
application patterns from 100+
leading ISV partners
 Search by solution area, industry or
system
Also run your existing
applications today*
© 2012 IBM Corporation
12
The SAP logo is a trademark or registered trademark of SAP AG in Germany and
The SAP logo is a trademark or registered trademark of SAP AG in Germany and
several other countries and is reproduced with the permission of SAP AG.
several other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Windows applications

13. What does it mean for a client ?
Agility Efficiency
• Get up and running in hours, cutting • Deploy twice as many applications per
months off deployment time of new square foot of data center space
application projects.
• Reduce lifecycle maintenance and
• Accelerate industry capabilities with minimize downtime.
solutions from a broad open ecosystem • Manage all physical and virtual
• Elastically adapt to workload resources from a single user
spikes without overbuying interface
Simplicity Control
• Free up time from procuring, • Lower risk and costs with automated
supporting, testing & deploying assets provisioning and seamless scalability
with security and resiliency
• Avoid delays due to limited IT skills or
complex integration with factory integration • Maximize flexibility with choice of
and built-in expertise architectures, and open standards
• Maintain more quickly and easily with • Intelligently manage cloud
integrated system patches environments
© 2012 IBM Corporation
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14. IBM PureSystems enable multiple client initiatives
Using a consistent, standardized approach
Optimize Innovate
Better tune and automate systems and More rapidly deliver new applications
applications to improve application and services to
performance, scalability and reliability meet new business needs
Consolidate
More efficiently Accelerate Cloud
consolidate Launch self-service
systems and applications efficiently
applications to reduce in a secure, and
operating expenses integrated cloud
environment
Optimize Innovate
Accelerate
Consolidate
Cloud
© 2012 IBM Corporation
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15. Simplified experience
Reduce time, effort and risk throughout the solution lifecycle Expert
Integrated
Systems
Starts at Acquisition: A continuum of value from building blocks to systems
IBM Flex System IBM PureFlex System IBM PureApplication System
Pre-configured, pre-integrated Pre-configured, pre-integrated
Chassis infrastructure systems with compute, platform systems with
14 half-wide bays
for nodes storage, networking, physical and middleware designed for
virtual management, and entry cloud transactional web applications
Compute management with and enabled for cloud with
Nodes integrated expertise. integrated expertise.
Power 2S/4S*
x86 2S/4S
Storage Node
V7000
Expansion inside
or outside chassis
Management
Appliance
Optional
Networking
10/40GbE, FCoE, IB
8/16Gb FC
Expansion
PCIe
Storage
15 © 2012 IBM Corporation

16. IBM Flex System and IBM PureFlex System
Product Overview
© 2012 IBM Corporation

17. Simplified management experience with advanced automation
Reduced risk through integrated platform management
Management
Management • New user interface and configuration automation brings
new components online faster*
• Cross-resource integration and automation enables
transformation from managing resources to managing
Networking Storage
System infrastructure
applications, services and workloads
• Works with the management you have - other IBM
platform tools, Tivoli and third party enterprise
management (e.g., CA, BMC, HP, etc.)
Virtualization Compute • Easier monitoring, alerts and problem management
through automated resolution processes with integrated
expertise
Setup Wizards Global Find Chassis Map Remote Presence
17 © 2012 IBM Corporation

18. IBM Flex System - Update Manager
Manage updates for many IBM
platforms using the same interface
– Automatically check for new updates
– Show and install updates needed by
your systems
Monitor system compliance
– Create policies to automatically notify
you when systems are out of date
– Show and resolve compliance issues
to install the missing updates
18 © 2012 IBM Corporation

19. Virtualization management
 Virtualization Management
– Manage Virtual Servers and
Hosts
– HMC and Systems
– VS Life-cycle management
– Topology Maps
– Create empty virtual server
– Monitoring, automation
 Edit virtual resources
– Edit Hosts
– Edit Virtual Servers
– GUI or command line
– Launch to Platform Manager
 Relocate
– Live relocation
– Plan for relocation
19 © 2012 IBM Corporation

20. Designed for Cloud with resource pooling and provisioning expertise
Dramatically improve system utilization and administrator productivity
• Manage Services instead of Servers, Network and Storage
• System Pools* are a set of resources that make up a service and
can be acted upon as a group for Placement, Maintenance, etc.
• Provisioning of CPU, memory, storage* and networking* with
automatic virtual machine placement and optimization
• Utilization monitoring and policies to support performance, Management Virtualization
utilization or energy* optimized pooling
Mobility
SW SW SW
OS OS OS
Software
Operating System Virtual Server Virtual Server Virtual Server
Virtualization Optimized for ….
• Availability
• Performance
• Energy*
Networking Compute Storage Networking Compute Storage
Systems Virtual Systems System Pools / Cloud
Manage a pool of system resources or a cloud
as simply as managing a single system
20 *Some capabilities planned for future delivery © 2012 IBM Corporation

21. Virtualization expertise to enable new application and service
delivery models
Image Virtual
Import repository appliance
Software Deploy
application Virtual
Software Machines
+
Operating
application
Operating
system
system Capture
+
Virtual
Machines
Metadata
Metadata
Open Virtualization Format (OVF)
Discover and manage heterogeneous image repositories
• Import, capture and catalog new VMs from existing systems
Simplified virtual image deployment and customization
• Dynamically provision virtualized server, storage and network resources
Leading “Ready for PureSystems” application providers supporting
virtual application service deployment
• Leverage open standards packaging for interoperability
21 *Some capabilities planned for future delivery; IBM Plans subject to change © 2012 IBM Corporation

22. Compute Designed with Expertise
More than just compute
The Problem: IBM’s Next Generation Compute Delivers:
No industry player offers Heterogeneous Workloads
the flexibility to design • Designed for the next decade of workloads,
your datacenter for the avoiding rip and replace
diversity of workloads you • Support for Power7, x86, and multi-tier
run today and tomorrow. environments
Heterogeneous Hypervisors
• Regardless of your platform virtualization
environment, IBM Flex System offers industry
leading technologies
• Support for PowerVM, VMware, KVM, and
Hyper-V
Expertise for Workloads
• Virtualization and Cloud (dual hypervisor keys)
• Low Latency/High IOPs (320GB/s)
• High Performance (40GB uplinks)
• Business Analytics (dedicated storage)
22 © 2012 IBM Corporation

23. Enterprise Chassis Design
Chassis IBM Flex System Chassis
Fans CMM Standard Node bays
14 Node
Bays
(7 Full Wide)
Infrastructure to support the
compute, storage and
System infrastructure
networking components
Power
◊ Supplies (6X)
10 U
Energy efficient cooling
REAR
and power system Integrated
FRONT
Storwize V7000
◊ Scalable Switch Bays
Easy to use with integrated • 4 scalable switch bays
single-point management • 10U Chassis, 14 bays
◊ • Standard and Full width node support
Designed to support future
• Up to 6 2500W power supplies N+N or N+1
advancements in I/O,
processors, memory, and configurations
storage • Up to 8 cooling fans (scalable)
• Integrated chassis management through CME
23 © 2012 IBM Corporation

24. IBM Flex System x240 - Enterprise Class
Compute IBM Flex System x240
Uncompromised Compute, IO, and Storage
performance, designed for mainstream
virtualization, and a broad range of workloads
Standard Width compute
node 2x IO Mezzanine Cards 2x Intel E5 2600
System infrastructure
◊ Processors
2-socket Sandy Bridge-EP
◊
24 LP DDR3 DIMMs /
1333MHz / 1600MHz
◊ 24 LP
10Gb Converged LOM DIMMs
◊
2 hot swap 2.5” SAS/SATA Keyboard, Mouse,
SSDs or HDDs Video Dongle
connector
◊
Dual Enabled Hypervisor –
ESXi on Flash Key Option 2x Hot Swap, Small
Release latch Form Factor HDDs
24 © 2012 IBM Corporation

25. Optimized, Automated and Integrated network
architecture
Fits within your existing and future environment
The Problem:
Today’s networking offerings Extreme Flexibility
lack the flexibility to meet the • Designed to meet port and bandwidth
demands of the next decade of requirements for next decade
I/O. Clients are often burdened • Pay for what you need today with
now with the costs of Features on Demand (FoD)
technology for tomorrow.
Highest Performance
• First 40Gb capable Ethernet Switch
• First 16Gb capable SAN Switch
• First 56Gb capable Infiniband FDR switch
• Up to 220Gb uplink BW and <1microsec
latency
Standards based Convergence
• 10Gb iSCSI and FCoE offering
• First 40Gb end to end FCoE offering
(post GA)
• Standard based for seamless integration
25 © 2012 IBM Corporation

26. Network Switching and Why it Matters
The Problem: The Flex System Difference:
Blade to blade communication flows north- Do more with your servers and reduce
south through the TOR, causing latency from network delays. Node to Node
request / response traffic. Added network latency communication happens within the
will impact the overall workload the servers can chassis.
support. Communication
is contained
Communication within chassis
between blades running at 10GB
requires traffic Ethernet
to TOR
Why this matters:
 Reduces switch latency
 Additional servers needed to overcome
performance loss in network delays
 Low latency, web-serving, and database
apps create significant server to server
chatter and stress on the network
26 © 2012 IBM Corporation

27. Enterprise Storage Flexibility
IBM Flex System extends the Storwize capabilities:
Storage Maximum performance and flexibility, integrated
management and ease of use for customer for all
customer configurations
Full spectrum of servers and storage options
Simplifies storage
administration with a single user
interface and common CLI Integrated Rack Separate Server &
(w/ Internal and Storage Racks
through a tightly integrated
System infrastructure
External Storage)
management console
◊
Virtualizes third-party storage
with non-disruptive migration of
the current storage infrastructure External
Storage
◊
Internal
Balances high performance and Chassis
cost for mixed workloads Storage
◊
Protects data for business
continuity and disaster recovery
with built-in local and remote
replication and snapshot
functions
27 © 2012 IBM Corporation

28. Integrated Storage Management
Storwize V7000 and PureFlex System V7000 storage are
virtualized
End-to-end capacity
view of all storage
Details by
storage type
28 © 2012 IBM Corporation

29. IBM PureFlex System Storage interoperability
Storage IBM Flex System Chassis
Other storage
Virtualization options
IBM Flex System V7000 Storage Node FSM
 Integrated virtualized IBM Flex System
Storage
IBM Flex System Storage Virtualization Storwize V7000
 Virtualize external Storage for greater
data center efficiency and utilization
IBM Flex System
 Avail in: Storwize V7000, IBM Flex System
V7000
V7000, & SVC
Storage Node IBM SVC
IBM Flex System Storage
Interoperability
System infrastructure
 Broad set of IBM storage supported with IBM
Flex System
 Interop with 3rd party via Virtualization
Direct Interoperability Via Storage
IBM Flex System FSM Storage Control
 Discovery and Inventory or via Virtualization
 Monitoring and Alerts Storage Virtualization
 Configuration
 Provisioning
IBM Flex System FSM Advanced
 Integrated virtualization management across
server, storage, network
 Image repository and management
Storage provisioning for image creation,
deployment, and cloning
 System Pools
 Integrated management of storage in lifecycle
of defining and managing system pools
 Virtual Image Cloning
 Integrated storage provisioning and virtual DS8100, XIV Storwize V7000
image placement for new virtual machines DS8300, DS3400, DS3500, DS4100, DS4200, EMC, HP, Dell
DS8700, DS4300, DS4400, DS4500, DS4700, DS4800,
Centralized management to reduces costs DS8800 DS5020, DS5100, DS5300,N3600, N3700, DS6800
and complexity across server and storage Included in Base Director
29 © 2012 IBM Corporation
29

30. IBM PureFlex System
Portfolio Positioning
© 2012 IBM Corporation

31. Smarter Computing
The IT infrastructure that enables a Smarter Planet
Client-optimized system: Expert integrated systems:
highly customizable systems designed to deliver combine the flexibility of a general purpose
the best in class capabilities uniquely tailored for system with the simplicity of an appliance – and
the client’s environment integrated expertise throughout
System z Power Syst em s
Freedom t hrough design Perf ormance redefined
Business applications
Expert
Integrated IBM PureApplication
Application platform System
Systems
Syst em x IBM St orage
Defining the nex t Ex pect more from
your Storage
generation of x 86 servers
System infrastructure
IBM PureFlex
System
31 © 2012 IBM Corporation
31

32. Considerations in platform selection decision process
Clients are influenced by many factors and biases which make each decision unique
… there are no “one size fits all” answers
• Today’s Client Infrastructure: What is the current client IT
infrastructure environment? Are they on Power today?
• Competitive Environment: Is there significant competitive
pressure and potential to dislodge IBM?
• Workload characteristics: Do the workloads characteristics
include requirements that would favor IBM Power in a
consolidated infrastructure?
• Client Sophistication: Has the client already deployed a
consolidated infrastructure and optimized their system, storage
and network environment?
• Client Organization model: Does the client prefer their current
IT infrastructure model to an Integrated Infrastructure approach?
Is part or all of their infrastructure outsourced?
• Client Strategy / Direction: Has the client made a decision or
voiced a strong desire for change? Is management simplification
/ automation a top priority of the client?
32 © 2012 IBM Corporation
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33. For educational purposes only.
This is not a deliverable to customers.
How IBM PureSystems beat the competitors
IBM Advantages: Against:
 Flexible and open vs. rigid C IS C O
 Integration of physical and virtual resource management
 True storage integration vs. VCE Vblock
 No compromise design for the next decade
 Best in class integration of compute, storage, networking
HP
 Only UNIX / x86 consolidation platform for the future
 Flexible and open vs. vendor lock-in up to application
 Integrates well vs. new islands OR AC LE
 Virtualization expertise and management
33 © 2012 IBM Corporation

34. Why choose IBM & PureFlex System?
Unique Integration and Optimization
Complete systems that Enable workloads to run Integrate into your current IT
are easy to develop, efficiently in an agile infrastructure through open
deploy and manage business environment standards
The world’s premier single-
source provider for IT
solutions
34 © 2012 IBM Corporation

35. For more information visit the IBM PureSystems Landing page on PartnerWorld
http://www.ibm.com/partnerworld/puresystems
35 © 2012 IBM Corporation

36. Legal Disclaimer
• © IBM Corporation 2011. All Rights Reserved.
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and
accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this
information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible
for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is
intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and
conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.
Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market
opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in
these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales,
revenue growth or other results.
• Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or
performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming
in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an
individual user will achieve results similar to those stated here.
• All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have
achieved. Actual environmental costs and performance characteristics may vary by customer.
• IBM, the IBM logo, PureSystems, PureFlex System, PureApplication System, Flex System, System x, eX5, Power Systems, System z, BladeCenter,
StorWize, and PartnerWorld are trademarks of International Business Machines Corporation in the United States, other countries, or both.
• Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
• Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
• Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its
subsidiaries in the United States and other countries.
• UNIX is a registered trademark of The Open Group in the United States and other countries.
• Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be
trademarks or service marks of others.
© 2012 IBM Corporation
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