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Arik Abel
Arik Abel

Slides from a presentation to the UNC Social Innovation Incubator class.

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SOCIAL MEDIA! for! SOCIAL ! ENTREPRENEURS!
The Vision:! ! Other people share for you!
To win in ! social media! ! understand people!
Part II:! ! Understanding people!
Social media is not about you.! ! It’s about ! your audience.!
People do! 5 things! online!
Information!
Utility!
Entertainment!
Recognition!
Reward!
People share! 5 things online!
5 T’s! ! Topic! Timing! Talent! Technique! Tension!
YouTube Trends!
Other Tips?!
Create ! things for people ! to share!
Build sharing into the model!
Use social ! to listen!
Build sharing into the model!
Set! Your Sights! High!
And just generally do something awesome!
Part II:! ! Making ! Decisions!
What do we say?! What channels?! How often?! How do we measure?! How do we go viral?! !

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