The document provides details of a proposed sports equipment shop business plan. It includes sections on the company details, location, products, import costs, SWOT analysis, market analysis, marketing strategies, pricing, distribution, operations, and projected financial statements. The business will be located in Dhaka, Bangladesh and sell various sports equipment like cricket gear, footballs, badminton equipment, and more. It aims to be the top sports retailer in Bangladesh within 2-3 years through quality products at reasonable prices and good customer service.

1. A Presentation on
A sports Equipment
Shop
BUS 101
Spring-2015
Course Project
Prepared for:
Tahera Ahsan (TRA)
Prepared By:
Ali Arfi Shafat Chowdhury:
1510376630
Shanta Biswas:1513243030
Monisha Sur: 1512231630
Mokesh Paul:1510167030
Rifah Sanjeeda:1430084030
Puza Rani Bashak:1510687030
Section: 41
Group name: Dynamics
Date of submission: 20 April,
2015

2. Table of Contents
 Executive Summary
 Company Details
 Location
 Internal Structure of Company
 Product Description and Rationale
 Import Details and Cost
 SWOT Analysis
 Market Analysis
 Market Strategies
 Pricing and Distribution
 Operations
 Finance and Funding
 Appendix and Reference List
1
2
2
2
3-4
4
5-7
7
8
8-9
10
11-15
16

3. Executive Summary
Sports are a necessary thing in one’s life to improve and maintain a healthy and balanced life. It helps to
keep our body and mind fit and energetic. To do sports, one needs to have some equipment by which a
person can do variety of sports. Nowadays, sports equipment is more than a business. It is an effective
way to earn profits. The report is about a sports equipment business and it is a small business to earn
profits among business partners. Flodora is generally a sports equipment selling business which ensures
quality products rather than rejected and bad products in a cheap rate. Flodora strives toward building
long-term relationships with our customers and employees. Working within the community,
promoting community service, and encouraging the additional education of our employees will be
constantly emphasized by store management. We feel that it is extremely important to give back to the
community that supports our operations, while also maintaining an atmosphere where our employees
have the opportunity to improve as individuals. In the financial projection, net sales increases 9% in the
2nd year and 11% increases 3rd year. In the cost of goods sold, 11% of the price increases in the 2nd year
and 14% increases in the 3rd year.

4. Company Details
The name of our company is FLODORA. Our tagline is “Draw Your Dream in Sports”. It is formed
by six members and it is a partnership business. Partnership business is easy to form. Having a partner
generally means great financial capability and someone to share in the tasks and decision making of a
business. It is even better if partners have varied skills.
 Missionstatement: Our mission is to be the number one sports retailer shop in the Bangladesh
after 2-3 years and we will try to give every type of facilities to the consumer.
 Vision Statement: Our vision is to get the worldwide recognition after 3-4 years. We will also
provide our own product quality. We will create good value to the consumer and increase our
amount of profit. We will also make a factory in our country and export products in the foreign
country.
 Goal: Our goal is to satisfy customers what they actually need and ensure greater qualities with
validity.
Location
The name of our shop is Flodora. It is located in 54/55 stadium market, Gulistan, the busy area of
Dhaka city in Bangladesh.
Internal Structure of Company
The number of top–management individuals in our shop is six. There are three employees in our shop.
Salary range for each employee is 10,000 taka. As we are the top management individuals, we will take
the profit within 2-3 years. After 2-3 years, we will share the 10% profit each.

5. Product Description and Rationale
 Our product:
 Cricket bats, balls, gloves, stamps, pad, hale mates & guards: People of Bangladesh likes
cricket very much. As Bangladesh cricket team is playing well nowadays, its popularity is
increasing. We can earn more profits from these products as people are buying these products
very much.
 Football: Football hasn’t got so much popularity in Bangladesh as cricket has. But in the time
of FIFA world cup, its demand increases. People like to buy footballs at that time.
 Badminton Rackets, shuttlecocks, nets: Badminton is played more in winter than the other
seasons. In winter, young generations buy rackets, shuttlecocks to play badminton.
 Basketballs, baskets: Basketballs are played in different schools and colleges. Some students
want to play basketballs in their schools and colleges. We are providing this product for them.
 Chessboard, chess: There are many people who always want to improve their skill. Playing
chess is a great way to do that. For them we are providing this product.
 Tennis ball, tennis bat: When students of schools, colleges and universities get time, they
play table tennis to pass their time. Though it is not a part of big games like cricket, football,
they like it.
 Spike shoes, boots, keds: Shoes are really important for everyone’s life. Young generations
like stylish sports shoes than the normal shoes. As we are providing stylish shoes and keds, we
hope that our products will be sold more than the others.
 Tracksuits, jerseys, sport append: When a cricket or football match starts in Bangladesh,
people like to wear jerseys to support their team. That’s why the demand of jerseys is many.
 Difference from other products:
In our sports shop, we are giving the developed and better product than the other shops. When
customers will want something different, we will try to give them. But if we are unable to give them,
we will import the products from outside the country and give the products to them within 7 days.

6.  Unique selling points:
 We will give home delivery. When someone will order for any products from or shop, we will
give the products to them by going their home and we will take a very low charge for that.
 Another way of our selling point is through wholesale. When a company or shop will want
products from us, we will give them the products by importing.
 Benefits:
 Nowadays, customers like new products. When they see any new shop, they always go to see
what are there in the shop. As we are new to business, we will have new and good products.
 We will have a good value of our products. This will help us to get customers.
 Features:
We will take loan from a bank and use our products to manufacture our business. We are hoping for a
good business and so we will manufacture our products.
 Weakness:
 We will have a very low space at first. At that time we will have to face little problem.
 Our profit and market share is very low.
Import Details and Cost
Expected level after 1 year:
As we are new to business, we have to face some problems at the beginning. But our expectation is, after
1 or 2 years, we will establish our brand. If we can establish our brand, we will reduce some of our
problems. In Bangladesh, there are many established brand shops like Addidas, Nike and Reebok etc.
Our target is to be the no. 1 brand like them. After being no. 1, we will be very famous. People will start
to like our product. This will automatically increase our profit level.

7. SWOT Analysis
SWOT
Analysis
Weakness:
1. The limited space
2. The challenges imposed by the
current market situation
3. Limited profit
Strength:
1. High quality and reasonably priced
product
2. Provide more demandable product
3. Make with decisions and implement
Threats:
1. Continuing challenges faced by the
sports equipment industry
2. Political Instability
3. Huge competition
Opportunity:
1. Capture Target Market
2. Strategic location

8.  Strength:
 High quality and reasonably priced product: We provide high quality and reasonably
priced product for our consumer. We capture consumer to our products in this quality and our
reasonable price.
 Provide more demandable product: The demand for a product quality is that buyers will be
willing to purchase at a given price.
 Make with decisions and implement: We make decisions and implement strategies to talk
each of our partners and co workers and this is our strength.
 Weakness:
 The limited space: The limited space of our sports work shop is a weakness of our shop.
 The challenges imposed by the current market situation: As we are new to business, we
have to face many challenges that imposed by the current market situation.
 Limited profit: Other companies have a lot of profit and market share, but the profit of our
company is very limited and this is the major weakness of our company.
 Opportunity:
 Capture Target Market: We can capture market easily. We should open branches there and
we can offer the best product to consumer. Our shop can be popular in this market.
 Strategic location: Location is the main thing of this business. If we can build up our shop in
a perfect strategic location it could be one of the most popular shops in our country.
 Threats:
 Continuing challenges faced by the sports equipment industry: we faced many challenges
that create by the sports equipment industry. Sports equipment industry increased their sports
equipment price .that’s why we faced these challenges.
 Political Instability: political and economical problem are the main threat in our business.
Trade embargoes political unrest and many other things are the threat in our business.

9.  Huge competition: Huge competition is another threat for our company. Opposition company
offer better and demandable product and often they offer many discounts to capture markets.
Market Analysis
There are many people who want to play games. Nowadays, games are getting much popular in the
world. Some people take it professional and some take only for enjoyment. Now we can find many
interested people in this site. So we think, nowadays it is one of the best business plan.
 Target Market: Our target is to establish our brand in our country. First of all, our target
market is adults and children. Children like to play with different types of sports equipments.
Adults buy that for them. Nowadays, women also play different types of games. So we are
targeting women besides men. We will provide our products in summer and winter. We will
keep indoor and outdoor games.
 Potential Customers: Our potential customers are young generations who are interested in
sports and sports equipment.
 Attracting New Customers: We will attract new customers by giving discounts of our
products.
 Customer’s Benefits: We will give offers and discounts to the customers. Our customers can
buy our product in a small amount. They will get the best product with warranty such as – if
we sell a cricket bat, we will give 6 months guarantee. For selling our products more,
sometimes we will give different offers like buy one, get one free.
 Market Size and Trends: Nowadays, sports equipment market size has not extended so
much. But we are thinking that in future, our market size in sports equipment will extend in
our country.

10. Marketing Strategies
 Promote:
 Firstly, we can invite our friends, relatives and neighbor to visit our shops, so that they
can introduce with our products and thus this process, they are willing to buy our
products and they tell their friends, parents and relatives to buy our products. Through
this process we can promote our business.
 Secondly, we will sponsor our product through the Indoor Cricket League of Bangladesh.
 Finally, we can promote our business through various advertisement strategies. We can
advertise our sports equipment/products through trade magazines, newspapers etc.
 Marketing process: We will conduct our marketing activities through television, newspaper &
attractive offers.
 Firstly, we will advertise our product in some newspapers such as The Prothom Alo, The
Ittefaq, The Bangladesh Protidin, The Daily Star, The Independent etc. People will know
about our product in newspapers.
 Secondly, we will show our product in television. In different channels, we will show add of our
product. With this add, people will be able to know about our product.
 Thirdly, we will give different types of attractive offers. Nowadays,people look for various
offers. We will give the offer Buy 1, get 1 free. Then we will give the discount.
Pricing and Distribution
Distribution methods: Distribution process is very important for any kind of business. Generally,
distribution strategy, deals with the marketing activities and institutions involved in getting the right
good or service to the firm’s customers.
Distribution channels are the paths that products and legal ownership of them - follow from producer to
consumer or business user. They are the means by which all organizations distribute their goods and
services.

11. Physical distribution is the actual movement of products from producer to consumer or business users.
As we are conducting a sports equipment store, so firstly we have to decide which strategy will be more
convenient for our business. As the amount of invested money is not a huge amount and as we are
conducting a retail sports equipment shop so it will be a very good decision for us if we directly sale our
products to customers. We know that, in marketing it is called the Distribution channel strategy. This
strategy can help us in various ways. So the factors are given below:
 If we use this process, we can reduce distribution cost.
 As our business is small, so direct selling is very suitable.
 As we want to provide the advantage the direct contact with consumers so direct selling process
is very suitable.
 If we use the number of intermediaries included in a channel increase, we lose a greater
percentage of their control over the product and pay more to compensate each participating
channel level. So direct selling is very suitable for our business.
 We also use online selling process which becomes very popular in the current business world.
So we use direct selling process.
Then we consider customer service. We know that customer service is very important for our business.
So we have to be careful about this fact. We consider some factors for our customer service. Their
descriptions are given below:
 Set up ways to communicate with our customer: Frequent communication with our customers
keep us fresh in their minds and lets us pass along important information. Social media is a great
way to communicate with our customers on an almost daily basis. We should keep in mind that
this works better if we limit how many of our communication are actually advertisement.
 Consider different payment plans: We consider different payment plans. We always ensure a
fair price of our every product so that they can purchase our product happily. Every customer
remembers the shop when they are treated well and poorly. In either case, they usually tell their
friends and family and that can either mean more business for us.
 Provide one account service and after selling facilities: Those customers who buy a huge
amount of equipment, we give them opportunity to buy our products on account. Sometimes we
give them discount. If there is any problem in our any product, we provide our customers the
opportunities to re- exchange or repair the product.

12. Operations
 Location of Business: We are choosing Gulistan for our business. Gulistan is a busy area of
Dhaka city. Several stadiums are here. For this people like to go there to buy sports equipments.
There are also many sports shop for which we can give a good competition over there.
 The factors we looked at while deciding on a location of operation:
Location is a very important factor for our business. So, we must figure out how location will contribute
to success of our business and we have to choose a location accordingly. As we conduct a sports
equipment shop, we must be attentive some factors for choosing a location of our business. The facts are
given below:
 Customer convenience: First, we need to identify who our customer and how we can best meet
of our needs. As we are conducting sports equipment shop, our shop must be convenient to the
customer. The location must be easily accessible and provide the customer with a feeling of
safety upon their arrival and exit.
 Parking: Ample parking is important for customers and other business related people. If
customers are unable to find suitable parking, they might choose to a competitor who has the
same qualified services with more convenient parking. We also need adequate space for other
business related people to park at or near our location. So we have to consider this issue.
 Service and Sale: Our business service and sales opportunities are greatly affected by our
location. Our selected location should center on our target customers and should generate walk
in traffic.
 Competitors’ location: As our business is sports related shop, we have to decide a location
where these types of business are formed. If we can establish our shop in this area we can easily
compete with our competitors.
 Rent: As our shop is retail shop so we have to consider this factor. We decide that we will
establish our shop in market. We know it very well that the rent cost of this place is very high
though we hope that.
 Required Equipment: Besides the sports equipments, we need some more equipment which is
very important for our business. Proper planning is one of them. Without a proper planning, we
cannot do a good business. Besides that, we need capital, employees, top executive managers and
motivation to employees.

13. Projected Financial Statements
Start up expense:
Start up assets:
Total requirement = 21, 75, 000 + 1, 35, 00, 000
= 1, 56, 75, 000
Purpose Period Items Total Cost
Rent Advance for 6 months 6,00,000
Insurance 1 year 1,55,000
Legal Fees 1,20,000
Security 5,00,000
Advertising 7,50,000
Others 50,000
Total expense 21,75,000
Purpose Total Cost
Cash at bank 20,00,000
Big. Inventory 100,00,000
Computer 1,00,000
Decoration 10,50,000
Others 3,50,000
Total Assets 1,35,00,000

14. Source of the start-up capital:
A cash flow forecast:
Fixed cost (Per Year):
Variable cost (per year):
Details Amount
Every member contributed 25 lakhs BDT
(6 x 2500000) 1,50,00,000
Angel Investor 6,75,000
Total 1,56,75,000
Purpose Total cost
Salary (3 Stuffs)
Rent
3,60,000
12,00,000
Total 15,60,000
Description Total cost
Goods 100,00,000
Electric Bill 51,400
Inwards transportation
(2 caver van)
30,000
Out wards 20,000
Staffs commission 2,40,000
Total 103,41,400

15. Revenue (Per year):
Everyday goods worth of 43,000 Tk will be sold
So, yearly revenue = 43,000 x 313
= 1, 34, 59, 000
[Note: 52 days are holy day]
A sales forecast for the fiscal year:
Description Year 1 Year 2 Year 3
Sales Revenue
Less:sales Discount
1,38,28,990
3,14,390
1,54,77,400
4,15,000
1,76,90,000
5,18,300
Less:sales returns and
allowance 55,600 62,400 71,700
Net sales 134,59,000 150,00,000 171,00,000

16. A projected profit and loss report for the fiscal year of 2015, 2016,2017:
Projected profit and loss account for the year ended December 31, 2015- 2017:
Description Year 1 Year 2 Year 3
Balance B/D
+ net sales revenue
-
134,59,000
7,90,100
150,00,000
20,14,240
171,00,000
(-)salary
134,59,000
3,60,000
157,90,100
3,60,000
191,14,240
3,60,000
(-)Electricity bill
130,99,000
51,400
154,30,100
52,300
187,54,240
53,300
(-)rent
130,47,600
12,00,000
153,77,800
12,00,000
187,00,940
12,00,000
(-)cost of goods
118,47,600
100,00,000
141,77,800
109,00,000
175,00,940
121,00,000
(-) Insurance Expense
18,47,600
1,55,000
32,77,800
1,55,000
54,00,940
1,55,000
(-) Legal Fee
16,92,600
1,20,000
31,22,800
-
52,45,940
-
(-) Advertising Expenses
15,72,600
2,50,000
31,22,800
2,50,000
52,45,940
2,50,000
(-) Other Expenses
13,22,600
50,000
28,72,800
55,000
49,95,940
60,000
(-) Staff Commission
12,72,600
2,40,000
28,17,800
2,40,000
49,35,940
2,40,000
(-) Carriage Inward
10,32,600
30,000
25,77,800
35,000
46,95,940
40,000

17. Taxation
Import Tax:
(-) Carriage Outward
10,02,600
20,000
25,42,800
25,000
46,55,940
30,000
Net profit Before Tax
(-) tax@20%
9,82,600
1,96,520
25,17,800
5,03,560
46,25,940
9,25,188
Net profit after Tax 7,90,100 20,14,240 37,00,752
Tax Description Balance
Import 86,95,652
Add: vat 15% 13,04,348
Total 100,00,000

18. Appendix & Reference List
 http://www.mplans.com/sports_equipment_marketing_plan/situation_analysis_fc.php
 http://www.bplans.com/sporting_goods_retail_store_business_plan/market_analysis_summary_f
c.php